Shimane Denco Group Hosts the 53rd 'Family Sports Festival' with Over 1,000 Attendees at Izumo Dome

The Shimane Denco Group, operating under the slogan 'Creating an Ordinary Daily Life,' held its 53rd 'Family Sports Festival' at the Izumo Dome on Saturday, May 23, 2026. Since its inception in 1970, this event has been the group's largest tradition, continuing for over half a century, excluding interruptions during the COVID-19 pandemic. On the day of the event, over 1,000 participants, including employees and their families, gathered for a day filled with smiles and cheers. The most notable feature of this sports festival is that it is entirely managed by employees, from venue setup to the day's operations, without any external assistance. Leveraging years of accumulated know-how, the company ensures that all participants can enjoy the event together. This 'do-it-yourself' spirit is the source of a sense of solidarity that transcends office and departmental boundaries, representing a unique culture that is extremely rare nationwide. The event included various programs for families, such as parent-child cooperative games and a free-throw competition with players from the professional basketball team 'Shimane Susanoo Magic.' A grand raffle, co-sponsored by the company and the labor union, was also held, embodying the corporate philosophy of valuing both employees and their families. The Shimane Denco Group remains committed to deepening these bonds through such traditional events and continuing its contribution to the local community.