'Bringing Sake to Global Tables': Koizumi Shuzo's 'Koinose' Sees Strong Sales at Singapore's Community Market, Accelerating Overseas Expansion
Koizumi Shuzo's sake brand 'Koinose' is performing well at MUJI Plaza Singapura in Singapore. The company is launching three new sake varieties, leveraging 140 years of brewing expertise to expand into international markets.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 01:00
- 🔍 Collected: June 1, 2026 at 16:20
- 🤖 AI Analyzed: June 1, 2026 at 18:02 (1h 41m after Collected)
Koizumi Shuzo Co., Ltd. announced that its flagship sake brand, 'Koinose,' is selling strongly at the 'Community Market' inside MUJI Plaza Singapura. 'Koinose' is inspired by the legend of a carp climbing a waterfall to become a dragon. Its brand story, embodying vigor and the spirit of challenge, resonates well in Singapore, where customers have shown great interest in the meaning behind the name and label design. With a 140-year history since its founding in 1886, Koizumi Shuzo has released three new sake varieties for spring 2026: Junmai Daiginjo, Junmai Ginjo, and Daiginjo. Locally, the brand has received high praise for its beautiful label design, drinkability, floral aroma, and clean finish, attracting both sake enthusiasts and newcomers. The initial limited run of 240 bottles per type (720 total) has been selling well. Moving forward, the company plans to promote the cultural value of sake globally through brewery tours and workshops.
FAQ
What are the future plans?
They plan to promote cultural value globally through brewery tours and workshops.