Nichinan: A Rising Inbound Hub for Mind and Body Wellness! Introducing a Quiet Wellness Area Where Sea and Forest Meet

Located in southern Miyazaki Prefecture, Nichinan City is a diverse and attractive area where the blue waters of Hyuga-nada to the east, the evergreen broad-leaved forests to the west, and the historic Obi Castle Town coexist. This geographical characteristic, where sea, forest, and history are compactly integrated, is rare in Japan and has high affinity with the globally growing trends of 'wellness,' 'slow travel,' and 'local experiences.'

Under a warm climate, international travelers seeking an encounter with 'Deep Japan'—different from urban tourism—can experience everything from stunning cliffside views and sacred sites of myth to the silence of mossy forests and the warm hospitality of port town culture in a single stay. Furthermore, with the development of the East Kyushu Expressway, accessibility has improved, positioning the area as a new choice for Kyushu tours and cruise port excursions.

In this feature, themed around 'a journey to restore mind and body,' we introduce the charms of Nichinan that we want to deliver to international travelers from the perspective of a 'quiet wellness area where sea and forest meet.'

At Nichinan's Aburatsu Port, cruise ship calls are progressing, welcoming many visitors from Japan and abroad. Utilizing the good access to the city center and major tourist attractions, we are developing a reception system that allows visitors to experience the region's charm. We are promoting the expansion of the exchange population and regional revitalization triggered by these port calls.