Over 1,000 Vintage T-Shirts Unite! 'Da T-shirt Ten 2026' Opens Tomorrow

The 'Da T-shirt Ten 2026' exhibition will open tomorrow, July 4 (Sat), and run until July 19 (Sun) at Space O, B3F, Omotesando Hills. Ahead of the opening, here’s a sneak peek of the venue.

The exhibition features renowned figures from fashion, art, literature, science, and business, each sharing their "memorable T-shirt" along with a personal comment. Through the personal memories embedded in each shirt, visitors can glimpse another dimension of the T-shirt's value.

T-shirts cherished by Hiroshi Fujiwara (musician, producer) and Fujio Akatsuka (manga artist) will be on display.

Additionally, over 1,000 rare vintage T-shirts curated by weber will be sold across three categories: "MOVIE," "ART," and "MUSIC." The special project "T-shirt Gallery" showcases approximately 50 carefully selected T-shirts framed like artworks, allowing visitors to purchase them as if buying a painting (items will be shipped after the exhibition).

The "T-shirt Gallery" displays 48 exquisite vintage T-shirts in framed exhibitions.

Official Exhibition Catalog

The definitive official catalog, edited by Daisuke 'Dais' Matsuda, known for his work on culture-shaping magazines like 'Hot Dog Press,' 'ASAYAN,' and 'HUGE.' It comprehensively covers all T-shirts displayed at the exhibition with detailed commentary. Rare gems not shown at the venue are also specially featured under weber's curation, making this a must-have volume that fully captures the charm, background, and stories behind each T-shirt.

B5 size (H 257mm × W 182mm), 184 pages, full-color. Produced by Doubt Everything.

Official Catalog of Da T-shirt Ten 2026: 5,720 yen (tax included)

A special edition including a limited-edition T-shirt designed by musician and producer Hiroshi Fujiwara will also be available with the catalog.

【Special Fragment Design T-shirts sold with the catalog】

Catalog + T-shirt (short sleeve): 20,000 yen (tax included) Catalog + T-shirt (long sleeve): 22,000 yen (tax included)

You can also view the exhibition space via video.

https://www.youtube.com/shorts/5uDFIsAEtXI

Making-of video for 'Da T-shirt Ten 2026' is here.

Exploring the World of T-Shirts through 'People,' 'Objects,' and 'Stories'

More than just clothing, T-shirts serve as records reflecting the 'era' and 'culture' of their time. Graphics and messages born from music, film, art, and corporate advertising are imprinted on them. As they are worn, they absorb the wearer's memories and values, and with age, their patina and fading become unique characteristics, turning each into a one-of-a-kind piece. This exhibition dives deep into the wonder, fascination, and depth of T-shirts—so personal yet interpreted differently by everyone—through the three lenses of 'People,' 'Objects,' and 'Stories.'

Don’t miss this opportunity if you want to secure your favorite piece!

【Event Overview】

Exhibition Name: Da T-shirt Ten 2026

Dates: July 4 (Sat), 2026 – July 19 (Sun), 2026 ※Open daily during the period

Opening Hours: 11:00–20:00 ※Last admission 30 minutes before closing

Venue: Space O, B3F, Omotesando Hills (4-12-10 Jingumae, Shibuya-ku, Tokyo)

Organizers: Asahi Shimbun Company, weber

Official Website: https://tshirtten2026.exhibit.jp/

weber Official Instagram: @weber71_

Admission Fee (tax included): Valid only during the exhibition period (July 4–19)

General: 1,500 yen University & vocational school students: 1,000 yen High school students and under: 500 yen

Ticket Purchase: asoview!

※From July 4 (Sat), tickets will also be available at the venue entrance counter.

※Ticketing methods may change due to congestion during the exhibition. Please check the official website for the latest information.

Inquiries: tshirtten2026@tenrankai.site