Full-Scale Launch of Machine Pilates Personal Lessons: "NAS PILATES PERSONAL" (News Release)
Sports Club NAS Co., Ltd., part of the Daiwa House Group, has launched its "NAS PILATES PERSONAL" service, offering one-on-one machine pilates lessons at select locations starting March 15. Following a successful pilot program, the company plans to expand the service to more locations, catering to growing consumer interest in posture improvement and personalized health guidance.
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- 📰 Published: March 28, 2026 at 00:59
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Sports Club NAS Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masami Kuroda), a member of the Daiwa House Group, officially began offering its personal pilates lesson service using specialized machines, "NAS PILATES PERSONAL," at select locations on March 15. Following a successful pilot introduction that received positive feedback from many customers, the company plans to expand the service to additional locations.
In recent years, against a backdrop of increasing health consciousness, interest in pilates has risen, with a focus on improving posture and alleviating physical discomfort. In particular, machine pilates has gained support across a wide range of users, from beginners to experienced practitioners, because specialized machines provide support that allows for safe and effective movement.
Furthermore, there is a growing need for individual optimization, such as wanting "guidance tailored to my own body," leading to increased interest in highly specialized personal services.
In light of this market environment, our company has decided to begin offering pilates services in a one-on-one format, providing instruction tailored to each individual's physical condition and goals.
As an exercise regimen based on anatomy and kinesiology, pilates is expected to provide conditioning benefits such as "stabilization of the trunk and posture improvement," "improvement in the balance between flexibility and muscle strength," and "stress reduction through the adjustment of the autonomic nervous system."
Specifically, with machine pilates, the load can be adjusted using the springs of the machines used, allowing for the acquisition of correct movements without strain and enabling efficient training.
Going forward, our company will continue to provide healthy body-building opportunities to many people through pilates, while working on further enhancing the service and expanding the areas where it is available.
◆ Service Features
"NAS PILATES PERSONAL" is a 60-minute personal lesson that emphasizes "dialogue" and "observation."
We provide a completely tailor-made program according to each person's physical condition and objectives.
- Optimal program through one-on-one instruction
Instructors construct a program tailored to each individual's physical condition and goals, providing the best training for each person.
- Pilates using specialized machines
By using machines exclusively designed for pilates, it is easier to master correct movements while minimizing the burden on the body, allowing even beginners to participate with peace of mind.
- Available to a wide range of age groups
Available to both men and women aged 18 and over. *Supports a wide range of people from beginners to those with established exercise habits.
◆ "NAS PILATES PERSONAL" Overview
Name: NAS PILATES PERSONAL
Content: Personal lessons in machine pilates (one-on-one instruction)
Eligibility: 18 years and older (both men and women can use it*)
Locations: Shin-Okachimachi, Osaki, Tsukishima, Shinjuku PARKERS TOKYO, Shinozaki, and Nishi-Kasai stores
Details URL: https://www.nas-club.co.jp/np-personal/
* The Shin-Okachimachi store is for women only for both personal and group lessons, while group lessons at other stores are for women only.
■ About Sports Club NAS Co., Ltd.
Founded in 1972 and now a member of the Daiwa House Group, our company operates sports clubs, swimming schools, and hot yoga studios nationwide, providing services to a wide generation of people in local communities. Under the theme "Making not just the body, but also the heart bright and energetic," we value our connection with local communities and aim to operate facilities that serve as spaces for cultivating community, offering facility services that go beyond mere fitness to be enjoyed by everyone from children to seniors. Under the brand message "Continuing to have you continue," we support people in enjoying continued exercise for health maintenance.
HP: https://www.nas-club.co.jp/
In recent years, against a backdrop of increasing health consciousness, interest in pilates has risen, with a focus on improving posture and alleviating physical discomfort. In particular, machine pilates has gained support across a wide range of users, from beginners to experienced practitioners, because specialized machines provide support that allows for safe and effective movement.
Furthermore, there is a growing need for individual optimization, such as wanting "guidance tailored to my own body," leading to increased interest in highly specialized personal services.
In light of this market environment, our company has decided to begin offering pilates services in a one-on-one format, providing instruction tailored to each individual's physical condition and goals.
As an exercise regimen based on anatomy and kinesiology, pilates is expected to provide conditioning benefits such as "stabilization of the trunk and posture improvement," "improvement in the balance between flexibility and muscle strength," and "stress reduction through the adjustment of the autonomic nervous system."
Specifically, with machine pilates, the load can be adjusted using the springs of the machines used, allowing for the acquisition of correct movements without strain and enabling efficient training.
Going forward, our company will continue to provide healthy body-building opportunities to many people through pilates, while working on further enhancing the service and expanding the areas where it is available.
◆ Service Features
"NAS PILATES PERSONAL" is a 60-minute personal lesson that emphasizes "dialogue" and "observation."
We provide a completely tailor-made program according to each person's physical condition and objectives.
- Optimal program through one-on-one instruction
Instructors construct a program tailored to each individual's physical condition and goals, providing the best training for each person.
- Pilates using specialized machines
By using machines exclusively designed for pilates, it is easier to master correct movements while minimizing the burden on the body, allowing even beginners to participate with peace of mind.
- Available to a wide range of age groups
Available to both men and women aged 18 and over. *Supports a wide range of people from beginners to those with established exercise habits.
◆ "NAS PILATES PERSONAL" Overview
Name: NAS PILATES PERSONAL
Content: Personal lessons in machine pilates (one-on-one instruction)
Eligibility: 18 years and older (both men and women can use it*)
Locations: Shin-Okachimachi, Osaki, Tsukishima, Shinjuku PARKERS TOKYO, Shinozaki, and Nishi-Kasai stores
Details URL: https://www.nas-club.co.jp/np-personal/
* The Shin-Okachimachi store is for women only for both personal and group lessons, while group lessons at other stores are for women only.
■ About Sports Club NAS Co., Ltd.
Founded in 1972 and now a member of the Daiwa House Group, our company operates sports clubs, swimming schools, and hot yoga studios nationwide, providing services to a wide generation of people in local communities. Under the theme "Making not just the body, but also the heart bright and energetic," we value our connection with local communities and aim to operate facilities that serve as spaces for cultivating community, offering facility services that go beyond mere fitness to be enjoyed by everyone from children to seniors. Under the brand message "Continuing to have you continue," we support people in enjoying continued exercise for health maintenance.
HP: https://www.nas-club.co.jp/