Daiwa House Industry Signs Ambassador Agreement with Professional Golfer Rikako Morita (Newsletter)
Daiwa House Industry has entered into an ambassador agreement with professional golfer Rikako Morita.
Daiwa House Industry Co., Ltd. (Headquarters: Osaka; President: Hirotsugu Otomo) has signed an ambassador agreement with professional golfer Rikako Morita for a three-year period, from March 1, 2026, to February 28, 2029.
* An ambassador agreement is a type of contract between a company and an athlete. In exchange for a set fee paid by the company, the athlete promotes the company through the display of logos or company names and participates in events.
Guided by our corporate philosophy of "Building Together, Living Together," Daiwa House Industry aims to realize a society where everyone can live a rich and fulfilling life. As a "Group for Co-creating Value for Individuals, Communities, and Lifestyles," we have been working since our founding to create, utilize, and enhance new value with our customers across a wide range of business areas.
Believing that sports are essential to enriching people's lives, we have supported various activities, including sponsorships for soccer, rugby, and basketball tournaments, as well as partnership agreements with professional sports teams and youth events.
We have decided to sign this ambassador agreement with Rikako Morita, who, after taking a hiatus in 2018, returned to the tour in 2024 and is now taking on new challenges, such as promoting the sport of golf. We deeply resonate with her positive attitude.
Since 2012, we have held affiliation agreements with Shiho Oyama, and since 2024, with Shiho Kuwaki, Mirai Hamasaki, and Yusaku Miyazato. We will provide full support to Rikako Morita, just as we do for our affiliated athletes who compete while wearing the Daiwa House Group's "Endless Heart" symbol, and we look forward to co-creating joy through the inspiration and courage generated by sports.
■ Comments from Rikako Morita
I am very happy to have this opportunity to enter into an ambassador agreement with Daiwa House Industry. With a fresh mindset, I will continue to take on new challenges following my return to the sport. In line with the corporate philosophy of "Building Together, Living Together," I look forward to taking on challenges such as promotional activities through various events, and sharing the wonder and joy of golf with as many people as possible alongside the team at Daiwa House Industry. As a member of the Daiwa House Group, I would be delighted if you could support me as I take on these challenges with the "Endless Heart" symbol on my chest.
■ Profile of Rikako Morita
Name: Rikako Morita
Date of Birth: January 8, 1990
Height: 164cm
Place of Birth: Kyoto Prefecture
Major Achievements: Passed the professional test in 2008; 7 total JLPGA tour victories (excluding rookie tournament); 2013 Prize Money Queen; 299 career tournament appearances.