A Home Center Without a Point System Proposes a New Store Visit Experience: "Earn Without Buying"

Goodday Co., Ltd. (Headquarters: Chuo-ku, Fukuoka; Representative: Takashi Yanase), which operates 67 "Goodday" home centers in Northern Kyushu, Yamaguchi, etc., will launch "Tamaly," a point-collecting app where coins can be earned through daily activities, as a new initiative to replace the point system it had not previously introduced, starting from April 7, 2026. This app aims to build a new customer contact model where "points are earned even without purchasing at the store, ultimately leading to store visits and purchases."

App Design

A Reverse Idea from a "Retailer Without Points" Until now, Goodday had not introduced a general point card system. Meanwhile, with the recent spread of point-collecting activities ("poi-katsu"), a mechanism that "turns daily actions themselves into value" has become widespread among consumers.

Therefore, Goodday from "only those who buy benefit" to "value accumulates even without buying" developed this app with this shift in thinking.

Smartphone Screen Image

Tamaly App Screen Image 1

Tamaly App Screen Image 2