Ajinomoto AGF, Inc. (President: Norihito Shimamoto; hereinafter 'Ajinomoto AGF') will release two new web videos, 'No Tools Needed' and 'Want to Drink Now,' from the popular 'Charm Experience Series' featuring actor Takao Osawa on the official AGF YouTube channel starting Monday, April 27, 2026. The goal is to convey the appeal of 'Chotto Zeitaku na Kohiten®' Premium Drip, which allows users to enjoy a high-quality cafe experience at home or work without any specialized tools.
While taking out coffee has become common in recent years, there is a rising demand for an easy yet authentic cup at home or in the workplace. 'Chotto Zeitaku na Kohiten®' Premium Drip extracts the rich aroma and body of carefully selected beans through a unique hand-drip process, all without requiring special tools or techniques. The time spent pouring hot water and waiting for the slow extraction creates a rich atmosphere reminiscent of a cafe or coffee shop. Sales of the product have grown approximately 1.2 times over the past five years, reflecting the increasing demand for comfortable times and spaces accompanied by a premium cup.
Following the great success of last year's series on social media, two new videos have been released. In 'No Tools Needed' and 'Want to Drink Now,' Takao Osawa demonstrates the ease of hand-dripping and the rich aroma that rises the moment the pack is opened. Under the brand message 'Coffee for the Heart,' the brand aims to provide heart-filling moments through authentic coffee experiences that fit into busy daily lives.
'No Tools Needed' Section (15 sec) Public Release: April 27, 2026 Cast: Takao Osawa Story: Mr. Osawa performs hand-dripping using only a cup and a kettle, savoring the time itself. He highlights the wide-mouthed dripper's usability and shows a blissful expression while waiting for the coffee.
'Want to Drink Now' Section (15 sec) Story: Mr. Osawa opens the seal and feels the 'luxury' even before brewing. He shares his natural reaction: 'It's delicious from this moment.'
Cast Profile: Takao Osawa Born on March 11 in Tokyo. Notable works include 'Jin,' 'Kingdom' series, and 'The Silent Service' series. He is scheduled to appear in the 2027 NHK Taiga Drama 'Rebellious Retainer.'
Product Introduction 'Chotto Zeitaku na Kohiten®' Premium Drip uses 'Slow Roasting' to maximize aroma and body while ensuring a clean finish. Enjoy a premium cup made from 100% Arabica beans, rivaling a master's hand-drip.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン