Ajinomoto Frozen Foods Co., Ltd. Announces New and Renewed Household Frozen Food Products for Fall 2026

Ajinomoto Frozen Foods Co., Ltd. (President: Minami Ryō, Headquarters: Chuo-ku, Tokyo) will launch 6 new household frozen food products and 6 renewed products nationwide on August 9, 2026 (Sun).

The market size for frozen prepared foods in fiscal year 2025 was 1,026 billion yen, an increase of approximately 103% year-on-year, and it is expanding annually. In particular, table foods, which account for about 88% of the market, expanded by approximately 32 billion yen from the previous year, driving the market.

*1 Estimated market size for household frozen prepared foods, April 2025 - March 2026, based on our company's research.

Regarding consumers' "values that have changed in recent years," the largest segment continues to be those who responded that they "have become more selective about saving and splurging." Furthermore, in categories where people are conscious of balancing spending, "food items" rank high for both saved and splurged items.

On the other hand, it has become difficult to set uniform personas by gender and age group, and consumers with diverse values exist within the same gender and age groups.

Amidst this situation, our company will respond to the needs of each individual consumer whose circumstances are changing, and through product and promotional development that resonates with them, we will stay close to consumers and deliver "excitement" and "smiles."

1. Product Overview:

* New Products

"AJINOMOTO BRAND Gyoza" <Crispy Feathered Paku-Paku Gyoza>: 1 bag (standard 24 pieces*)

Product Features:

These gyoza have a crispy feather texture that is addictive and livens up the dinner table. The gentle flavor of chicken and vegetables can be enjoyed by the whole family. They are less likely to splatter oil even when cooked without a lid, making them easy for anyone to prepare.

Cooking Method:

Pan-fry, boil/simmer, deep-fry

* 24-26 pieces are included depending on the weight per piece.

"FRESH FROZEN AJINOMOTO®" <XO Sauce Flavored Pork Shumai>: 1 bag (12 pieces)

Product Features:

These bite-sized pork shumai, with the umami of the meat and the richness of XO sauce, are perfect with rice. They taste good even when cold, making them versatile for a wide range of occasions, from an extra dish for dinner to filling gaps in bento boxes.

Cooking Method:

Microwave, steam

"FRESH FROZEN AJINOMOTO®" <Itadaki Niku 100% Black Angus Beef Hamburg Steak>: 1 bag (161g*)

Product Features:

This frozen hamburg steak, made with 100% Black Angus beef, fills your mouth with abundant juice and rich flavor. Enjoy the original umami of the beef with the separately provided Andean rock salt. The 160g per piece voluminous hamburg steak can be easily prepared in the microwave.

The product name "頂肉" is read as "Itadaki Niku."

Cooking Method:

Microwave

* Hamburg steak: 160g/piece, rock salt sachet: 1g/bag

"FRESH FROZEN AJINOMOTO®" <Golden Fried Rice>: 1 bag (400g)

Product Features:

This fried rice, supervised by the renowned egg fried rice specialty store "Chōtoku," achieves refined deliciousness through a subtractive approach. While it has a light and elegant finish, the use of a special aromatic oil creates a satisfying flavor. It focuses on the vibrant golden color characteristic of egg fried rice, the rich flavor of the eggs, and a fluffy, separated texture.

Cooking Method:

Microwave, pan-fry

"FRESH FROZEN AJINOMOTO®" <Ginger Flavored White Dashi Fried Chicken>: 1 bag (250g)

Product Features:

These moist and tender fried chicken pieces made from chicken breast can be enjoyed with the elegant flavor of ginger and white dashi. Since they do not contain garlic, they are also recommended for lunch or bento boxes.

Cooking Method:

Microwave

© Takashi Yanase / Froebel-kan, TMS, NTV

"FRESH FROZEN AJINOMOTO®" <Soreike! Anpanman Sweet Potato Snack>: 1 bag (180g)

Product Features:

This snack for children is shaped like characters from "Soreike! Anpanman" and offers the gentle sweetness of sweet potatoes. It is free of 28 specified allergenic ingredients and contains yellow-green vegetables and calcium.

Cooking Method:

Microwave, toaster oven

* Renewed Products

"AJINOMOTO BRAND Gyoza" <Ginger Gyoza>: 1 bag (12 pieces)

Product Features:

It is now easier for anyone to cook, as it is less likely to splatter oil even when cooked without a lid.

This addictive gyoza has a refreshing ginger flavor. Since it does not contain garlic, you can enjoy gyoza without worrying about after-meal odor.

Cooking Method:

Pan-fry, boil/simmer, deep-fry

"AJINOMOTO BRAND Gyoza" <Rich Miso Gyoza>: 1 bag (12 pieces)

Product Features:

It is now easier for anyone to cook, as it is less likely to splatter oil even when cooked without a lid.

This rich and deep flavor, with juicy pork and aged sweet miso, is perfect with rice. Like regular gyoza, it makes a satisfying main dish for the family.

Cooking Method:

Pan-fry, boil/simmer, deep-fry

"AJINOMOTO BRAND Gyoza" <Black Pepper Garlic Gyoza>: 1 bag (12 pieces)

Product Features:

It is now easier for anyone to cook, as it is less likely to splatter oil even when cooked without a lid.

The strong aroma of garlic and the sharp kick of black pepper spread through your mouth, allowing you to enjoy the umami of the meat's fat with every bite. These gyoza pair well with beer.

Cooking Method:

Pan-fry, boil/simmer, deep-fry

"FRESH FROZEN AJINOMOTO®" <Tender Young Chicken Karaage Volume Pack>: 1 bag (270g)

"FRESH FROZEN AJINOMOTO®" <Tender Young Chicken Karaage Volume Pack 500g>: 1 bag (500g)

<Tender Young Chicken Karaage Volume Pack> <Tender Young Chicken Karaage Volume Pack 500g>

Product Features:

The recipe for the meat's marinating sauce and coating has been reviewed to enhance the meat's umami.

Whole young chicken thigh meat is marinated in ginger soy sauce, coated in whole soy sauce before frying, and finished to be tender and fragrant. It is finished using a two-stage marinating process that pursues deliciousness.

Cooking Method:

Microwave

© Takashi Yanase / Froebel-kan, TMS, NTV

"FRESH FROZEN AJINOMOTO®" <Soreike! Anpanman Potato>: 1 bag (200g)

Product Features:

These potato snacks for children are shaped like characters from "Soreike! Anpanman." Mashed potatoes are mixed with sweet potatoes, 3 types of yellow-green vegetables, and calcium. They are sugar-free and have a gentle flavor that brings out the natural sweetness of the ingredients. They are free of 28 specified allergenic ingredients.

Cooking Method:

Microwave, toaster oven

2. Release Date:

August 9, 2026 (Sun)

3. Sales Region:

Nationwide

4. Price:

Open price

5. Digital Pamphlet:

https://my.ebook5.net/ffa_ajinomoto/pamphlet_retail/

* Scheduled to be released on July 3, 2026 (Fri)

6. Inquiries from Customers:

Ajinomoto Frozen Foods Co., Ltd. Customer Service Center [Toll-free] 0120-303-010