[Celebrating 100 Years] Shinshu Valley's Hidden Inn 'Tateshina Shinyu Onsen' Launches 100th Anniversary Campaign with 10,000 Yen Discount Voucher and Exclusive Benefits – The Culmination of a 10-Year Project: An Adult Hideaway with a 30,000-Book Library Lounge
Key facts
- [Celebrating 100 Years] Shinshu Valley's Hidden Inn 'Tateshina Shinyu Onsen' Launches 100th Anniversary Campaign with 10,000 Yen Discount Voucher and Exclusive Benefits – The Culmination of a 10-Year Project: An Adult Hideaway with a 30,000-Book Library Lounge
- Tateshina Shinyu Onsen, a hot spring inn in Chino City, Nagano Prefecture, has celebrated its 100th anniversary and launched commemorative initiatives including a lodging plan with a 10,000 yen discount voucher and exclusive perks. As the culmination of a 10-year countdown project, the inn has completed a library lounge and guest rooms inspired by literary figures.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Tateshina Shinyu Onsen, a hot spring inn in Chino City, Nagano Prefecture, has celebrated its 100th anniversary and launched commemorative initiatives including a lodging plan with a 10,000 yen discount voucher and exclusive perks. As the culmination of a 10-year countdown project, the inn has completed a library lounge and guest rooms inspired by literary figures.
- Citation
- [Celebrating 100 Years] Shinshu Valley's Hidden Inn 'Tateshina Shinyu Onsen' Launches 100th Anniversary Campaign with 10,000 Yen Discount Voucher and Exclusive Benefits – The Culmination of a 10-Year Project: An Adult Hideaway with a 30,000-Book Library Lounge (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Tateshina Shinyu Onsen, a hot spring inn in Chino City, Nagano Prefecture, has celebrated its 100th anniversary and launched commemorative initiatives including a lodging plan with a 10,000 yen discount voucher and exclusive perks. As the culmination of a 10-year countdown project, the inn has completed a library lounge and guest rooms inspired by literary figures.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 19:17
- 🔍 Collected: June 3, 2026 at 10:35
- 🤖 AI Analyzed: June 6, 2026 at 23:57 (85h 22m after Collected)
Shinyu Onsen Goshi Kaisha (Headquarters: Chino City, Nagano Prefecture; Representative Director: Koki Yanagisawa), which operates the hot spring inn 'Founded 1926 Tateshina Shinyu Onsen' located in Chino City, Nagano Prefecture, announces that the inn reached its 100th anniversary on June 1, 2026, and has launched its 100th-anniversary commemorative events.
The library lounge of 'Founded 1926 Tateshina Shinyu Onsen,' which celebrated its 100th anniversary on June 1, 2026.
[Overview and Background]
Founded in 1926 (Taisho 15), 'Tateshina Shinyu Onsen' has been cherished by literary figures throughout its long history, serving as a gathering place and a familiar hot spring. In preparation for its 100th anniversary on June 1, 2026, 'Tateshina Shinyu Onsen' initiated the '100th Anniversary Countdown Project,' carrying out annual renovations and events for the past 10 years to welcome the milestone as a reborn inn.
The private dining restaurant 'En Dokoro Misuzukari,' newly established in 2018.
In 2018, the inn added the private dining restaurant 'En Dokoro Misuzukari' and the 'Misuzu Lounge & Bar,' a library lounge housing 30,000 books, which has become a symbol of 'Tateshina Shinyu Onsen.' The inn was transformed into an adult retreat where guests can dine without worry in private rooms or relax with a drink surrounded by 30,000 books in a space evoking the romantic atmosphere of the Taisho era.
In 2019, all guest rooms were renovated, creating the 'Tateshina Club' – rooms inspired by 10 literary figures associated with the inn, including Osamu Dazai. Each uniquely designed room offers a one-of-a-kind experience, allowing guests to relive the stays of these literary figures. In February 2026, two of these rooms were renovated to include open-air baths, becoming the inn's most luxurious accommodations.
'Tateshina Club' Araragi School Suite.
'The Evening Glow Room - with Memories of Ozu -' with beautiful sunset views.
In 2024, the inn added 'The Evening Glow Room - with Memories of Ozu -,' a recreation of the room favored by the legendary film director Yasujiro Ozu. The room displays cherished personal items of the director donated by his relatives. Inspired by Ozu's family-themed films, this room with its beautiful sunset views is designed for three generations of a family to enjoy together.
View Details
[100th Anniversary Events]
With gratitude to all, the inn is hosting four events befitting its 100th anniversary starting June 1, 2026. We hope this milestone will be a time to celebrate together with everyone.
1. Gift for Overnight Guests
2. A Space Brimming with Literary Connections
3. New Experiences in the Centennial Year
4. 100th Anniversary Plan
View Details
[Gift for Overnight Guests]
MEMO Bunko distributed during the period and bookmarks distributed at sister inns.
100th Anniversary Original MEMO Bunko.
For one year from June 1, 2026 to May 31, 2027, all groups staying at 'Tateshina Shinyu Onsen' will receive an original 100th-anniversary MEMO Bunko. Guests staying at sister inns 'Kamisuwa Onsen Shinyu' and 'Sui Sui - Suwako' will receive original bookmarks. The designs on the back are created so that when two are put together, the words '100th Anniversary' are completed, and the gifts from all three establishments are designed to be used together.
[A Space Brimming with Literary Connections]
'The Century Bookshelf' expressing Shinyu Onsen's 100 years through books.
The inn has established 'The Century Bookshelf,' a new collection of books published around 100 years ago (circa 1926), books by authors born or who died that year, and books by writers closely associated with Tateshina Shinyu Onsen, expressing the inn's century through literature.
The 100th-anniversary book corner expressing Shinyu Onsen's 100 years through books.
[New Experiences in the Centennial Year]
Special postcards with discount tickets.
・Letter-Writing Experience Space 'Tateshina Bunyu'
An experiential content for writing letters, an activity rarely done today. Based on the theme 'Writing a letter to someone is a small gift,' the inn provides two types of postcards as small gifts to encourage guests' thoughtful gestures. The 'Connecting Postcard' for sending to a loved one can be used as a 2,000 yen accommodation discount ticket for a future stay, and the 'Returning Postcard' for sending to oneself one year later can be used as a one-drink service ticket on the next visit.
Panel and dedicated letter-writing space at Tateshina Bunyu.
100th-anniversary photo booth with chinoiserie patterns.
・'Photo Booth' Where Stay Memories Become a Book
A 100th-anniversary photo booth has been set up within the inn to preserve memories of visiting in the centennial year. Adorned with chinoiserie, its design makes guests feel as if they have stepped into a book. A dedicated photo frame card with photography service is also available for purchase. The book-themed card allows guests to fill in the date, weather, people, and events during their stay, creating a unique page and a one-of-a-kind experience.
Dedicated photo frame card that creates a unique page, and a guest happily looking at a photo taken at the photo booth.
100th Anniversary Plan
Benefits of the official 100th-anniversary plan.
・[With 10,000 Yen Discount Voucher] 100th Anniversary Commemorative Plan (Official Exclusive)
As a token of gratitude to all guests visiting during this memorable year of the centennial, the inn offers a commemorative plan with four special benefits, including an official exclusive benefit (a 10,000 yen discount voucher for the next visit). Tateshina Shinyu Onsen has been loved by countless literary figures and poets throughout its long history. Enjoy a relaxing holiday surrounded by knowledge and nature in this milestone year.
[Benefits]
・10,000 yen discount voucher for a winter invitation to Tateshina for the next visit (one per room)
・100th-anniversary original photo frame card + photography service (upon request)
・100th-anniversary original MEMO Bunko (one per room)
・100th-anniversary original bookmark (one per guest)
*Conditions apply for the use of this plan and the 10,000 yen discount voucher. Please check the details via the button below before making a reservation.
View Details
About the Inn Celebrating its 100th Anniversary
A 30,000-book library lounge for adult relaxation.
[Founded 1926 Tateshina Shinyu Onsen]
A secluded inn in the nature of Mt. Tateshina, offering adult relaxation in a 30,000-book library lounge. The inn has continuously evolved towards its 100th anniversary, including the creation of guest rooms inspired by associated literary figures. The inn also features five scenic open-air baths overlooking streams and valleys, and a women-only planetarium-style rock bath. Meals can be enjoyed without worry in private dining rooms.
View Details
Open-air bath directly connected to the main bathhouse along the stream, and a rentable open-air bath usable for 30 minutes free of charge.
'Tateshina Mountain Cuisine' featuring an abundance of Shinshu mountain delicacies, and a private dining room where meals can be enjoyed without worry.
Women-only planetarium-style rock bath recreating the Tateshina night sky.
[Future Developments]
The company plans to offer various events and services to commemorate the 100th anniversary of 'Founded 1926 Tateshina Shinyu Onsen.'
The library lounge of 'Tateshina Shinyu Onsen' celebrating its 100th anniversary this year.
'100th Anniversary Countdown Project'
・2016: Sister inn 'Sui Sui - Suwako' opened on the shores of Lake Suwa.
・2017: An open-air bath along the stream directly connected to the main bathhouse opened.
・2018: Individual
The library lounge of 'Founded 1926 Tateshina Shinyu Onsen,' which celebrated its 100th anniversary on June 1, 2026.
[Overview and Background]
Founded in 1926 (Taisho 15), 'Tateshina Shinyu Onsen' has been cherished by literary figures throughout its long history, serving as a gathering place and a familiar hot spring. In preparation for its 100th anniversary on June 1, 2026, 'Tateshina Shinyu Onsen' initiated the '100th Anniversary Countdown Project,' carrying out annual renovations and events for the past 10 years to welcome the milestone as a reborn inn.
The private dining restaurant 'En Dokoro Misuzukari,' newly established in 2018.
In 2018, the inn added the private dining restaurant 'En Dokoro Misuzukari' and the 'Misuzu Lounge & Bar,' a library lounge housing 30,000 books, which has become a symbol of 'Tateshina Shinyu Onsen.' The inn was transformed into an adult retreat where guests can dine without worry in private rooms or relax with a drink surrounded by 30,000 books in a space evoking the romantic atmosphere of the Taisho era.
In 2019, all guest rooms were renovated, creating the 'Tateshina Club' – rooms inspired by 10 literary figures associated with the inn, including Osamu Dazai. Each uniquely designed room offers a one-of-a-kind experience, allowing guests to relive the stays of these literary figures. In February 2026, two of these rooms were renovated to include open-air baths, becoming the inn's most luxurious accommodations.
'Tateshina Club' Araragi School Suite.
'The Evening Glow Room - with Memories of Ozu -' with beautiful sunset views.
In 2024, the inn added 'The Evening Glow Room - with Memories of Ozu -,' a recreation of the room favored by the legendary film director Yasujiro Ozu. The room displays cherished personal items of the director donated by his relatives. Inspired by Ozu's family-themed films, this room with its beautiful sunset views is designed for three generations of a family to enjoy together.
View Details
[100th Anniversary Events]
With gratitude to all, the inn is hosting four events befitting its 100th anniversary starting June 1, 2026. We hope this milestone will be a time to celebrate together with everyone.
1. Gift for Overnight Guests
2. A Space Brimming with Literary Connections
3. New Experiences in the Centennial Year
4. 100th Anniversary Plan
View Details
[Gift for Overnight Guests]
MEMO Bunko distributed during the period and bookmarks distributed at sister inns.
100th Anniversary Original MEMO Bunko.
For one year from June 1, 2026 to May 31, 2027, all groups staying at 'Tateshina Shinyu Onsen' will receive an original 100th-anniversary MEMO Bunko. Guests staying at sister inns 'Kamisuwa Onsen Shinyu' and 'Sui Sui - Suwako' will receive original bookmarks. The designs on the back are created so that when two are put together, the words '100th Anniversary' are completed, and the gifts from all three establishments are designed to be used together.
[A Space Brimming with Literary Connections]
'The Century Bookshelf' expressing Shinyu Onsen's 100 years through books.
The inn has established 'The Century Bookshelf,' a new collection of books published around 100 years ago (circa 1926), books by authors born or who died that year, and books by writers closely associated with Tateshina Shinyu Onsen, expressing the inn's century through literature.
The 100th-anniversary book corner expressing Shinyu Onsen's 100 years through books.
[New Experiences in the Centennial Year]
Special postcards with discount tickets.
・Letter-Writing Experience Space 'Tateshina Bunyu'
An experiential content for writing letters, an activity rarely done today. Based on the theme 'Writing a letter to someone is a small gift,' the inn provides two types of postcards as small gifts to encourage guests' thoughtful gestures. The 'Connecting Postcard' for sending to a loved one can be used as a 2,000 yen accommodation discount ticket for a future stay, and the 'Returning Postcard' for sending to oneself one year later can be used as a one-drink service ticket on the next visit.
Panel and dedicated letter-writing space at Tateshina Bunyu.
100th-anniversary photo booth with chinoiserie patterns.
・'Photo Booth' Where Stay Memories Become a Book
A 100th-anniversary photo booth has been set up within the inn to preserve memories of visiting in the centennial year. Adorned with chinoiserie, its design makes guests feel as if they have stepped into a book. A dedicated photo frame card with photography service is also available for purchase. The book-themed card allows guests to fill in the date, weather, people, and events during their stay, creating a unique page and a one-of-a-kind experience.
Dedicated photo frame card that creates a unique page, and a guest happily looking at a photo taken at the photo booth.
100th Anniversary Plan
Benefits of the official 100th-anniversary plan.
・[With 10,000 Yen Discount Voucher] 100th Anniversary Commemorative Plan (Official Exclusive)
As a token of gratitude to all guests visiting during this memorable year of the centennial, the inn offers a commemorative plan with four special benefits, including an official exclusive benefit (a 10,000 yen discount voucher for the next visit). Tateshina Shinyu Onsen has been loved by countless literary figures and poets throughout its long history. Enjoy a relaxing holiday surrounded by knowledge and nature in this milestone year.
[Benefits]
・10,000 yen discount voucher for a winter invitation to Tateshina for the next visit (one per room)
・100th-anniversary original photo frame card + photography service (upon request)
・100th-anniversary original MEMO Bunko (one per room)
・100th-anniversary original bookmark (one per guest)
*Conditions apply for the use of this plan and the 10,000 yen discount voucher. Please check the details via the button below before making a reservation.
View Details
About the Inn Celebrating its 100th Anniversary
A 30,000-book library lounge for adult relaxation.
[Founded 1926 Tateshina Shinyu Onsen]
A secluded inn in the nature of Mt. Tateshina, offering adult relaxation in a 30,000-book library lounge. The inn has continuously evolved towards its 100th anniversary, including the creation of guest rooms inspired by associated literary figures. The inn also features five scenic open-air baths overlooking streams and valleys, and a women-only planetarium-style rock bath. Meals can be enjoyed without worry in private dining rooms.
View Details
Open-air bath directly connected to the main bathhouse along the stream, and a rentable open-air bath usable for 30 minutes free of charge.
'Tateshina Mountain Cuisine' featuring an abundance of Shinshu mountain delicacies, and a private dining room where meals can be enjoyed without worry.
Women-only planetarium-style rock bath recreating the Tateshina night sky.
[Future Developments]
The company plans to offer various events and services to commemorate the 100th anniversary of 'Founded 1926 Tateshina Shinyu Onsen.'
The library lounge of 'Tateshina Shinyu Onsen' celebrating its 100th anniversary this year.
'100th Anniversary Countdown Project'
・2016: Sister inn 'Sui Sui - Suwako' opened on the shores of Lake Suwa.
・2017: An open-air bath along the stream directly connected to the main bathhouse opened.
・2018: Individual
FAQ
When did the 100th-anniversary events for Tateshina Shinyu Onsen start?
They started on June 1, 2026, and will run for one year until May 31, 2027.
What are the benefits of the 100th-anniversary plan?
It includes a 10,000 yen discount voucher for the next stay, an original photo frame card with photography service, an original MEMO Bunko, and an original bookmark.
What are the features of Tateshina Shinyu Onsen?
It features a 30,000-book library lounge, guest rooms inspired by literary figures, open-air baths overlooking a stream, a women-only planetarium rock bath, and private dining rooms.