The candy apple market, traditionally dominated by food trucks and specialty stalls, is undergoing a significant shift. Try express LLC's brand 'Applepop' has established a refrigerated distribution model suitable for supermarkets, starting its rollout across 29 locations in the Kanto region.
### Innovation: The Parit Keep System Historically, candy apples sold in supermarkets were mostly frozen to ensure preservation, which often compromised the apple's juice and the candy's crispness. Applepop has addressed this with its proprietary 'Parit Keep System' quality-maintenance packaging. This technology blocks humidity and external air, enabling fresh refrigerated distribution with a 7-day shelf life—a first in the industry according to the company's research. It preserves the signature 'crispy' texture of the candy coating while keeping the apple fresh.
### Quality and Retail Availability Applepop exclusively uses premium domestic Fuji apples. The combination of a thin candy coating and juicy fruit creates a unique sensory experience. Currently, the products are available at:
- **Super Sendo**: All 24 stores - **Lopia**: Distributed as Private Label (PB) products - **Mura no Ichiba**: 2 stores - **Shigenoya**: 3 stores - **Hotel Mikazuki**: Provided in buffets
### Future Vision Following its expansion in the Kanto region, Applepop aims for nationwide and international growth. This brand, which started from a single food truck, is now positioning itself as a game-changer in the retail dessert market through technological innovation.
FACT BOX
- Source: PR TIMES
- Category: New Product