Kyoto-Based Hair Care Brand "KYOTO BEAUTY" Begins Limited-Time Sale at Don Quijote Ginza, Proving Popular with Inbound Tourists

Beautifuls LLC (Headquarters: Kyoto City, Kyoto Prefecture) has launched its brand [KYOTO BEAUTY] for a limited-time sale at the Don Quijote Ginza Main Store.

● Don Quijote Ginza Main Store Boasts Exceptional Inbound Customer Traffic The Don Quijote Ginza Main Store is located on the border of Ginza and Shinbashi, about a 5-minute walk from Shinbashi Station. Situated within the Haneda Airport access圏 and in a hotel-dense area, it experiences high traffic from both domestic and international tourists and business travelers, making it a store with prominent customer drawing power. Following its launch at Toei Uzumasa Eigamura (Kyoto Studio Park), KYOTO BEAUTY began its limited-time sale at the 2nd-floor cosmetics corner of the Ginza store on May 20. It has quickly garnered a significant response from inbound and domestic tourists alike. Both individual shampoos and treatments, as well as sets that include a novelty tin mirror, are available.

● High Demand for Souvenirs and Gifts With its distinctively Japanese packaging and high functionality, including ingredients for scalp and hair aging care, the brand has attracted strong interest, particularly from visitors from other parts of Asia. The booth was bustling from the first day, with products selling even during setup.

● Packaging That Instantly Conveys Japanese and Kyoto Quality The design of the cosmetic box was specially created by Tamaju Isayama, a Japanese painter active in Kyoto, who also worked on the large wall decorations (15m, 7m) at Toei Uzumasa Eigamura. The logo was designed by calligrapher Soji Nishimoto.

● A Cosmetics Brand Born in Kyoto The brand features a refreshing matcha scent and packaging that expresses Kyoto and Japanese aesthetics, proposing a new culture of gifting 'Shampoo & Treatment' from Kyoto.

● A Brand That Emphasizes Scalp Care KYOTO BEAUTY focuses on creating a healthy scalp for the hair that is yet to grow. - PDRN: An aging care ingredient for the scalp. - Azulene: An ingredient that soothes scalp inflammation.

● Maximum Damage Care for Existing Hair Developed based on 30 years of feedback from professional stylists and end-users. - Levulinic Acid: An ingredient that controls hair frizz. - Elcalactone: An aging care ingredient that works by reacting to the heat from a hairdryer. - Version-Up: An ingredient for gray hair care. - 4 Types of Protein: To replenish protein, which constitutes 90% of hair.

● Scent Formulated with Japanese tea extract from Uji, Kyoto, it has a scent inspired by matcha.