Urabandai Private Guide 'Tabi no Ito' Launches 'Filial Piety Plan' for Parents

Design L LLC (located in Kita-shiobara Village, Fukushima Prefecture; Representative: Masayo Suzuki), which operates the completely private guide tour 'Tabi no Ito' in Urabandai, Fukushima, has established a new 'Filial Piety Plan' that allows people to gift travel to their parents living apart.

■ Background of the New Plan
Since its service launch in December 2025, 'Tabi no Ito' has provided private tours that allow travelers to enjoy their journeys without feeling mobility restrictions, inspired by customer feedback such as, 'I have loved Aizu and visited every year, but this is my last trip because I am surrendering my driver's license.' Following the launch, there has been an increase in inquiries from adult children looking to gift travel to their parents or seeking tours that their elderly mothers with weakened mobility could enjoy with peace of mind. To meet these needs, the company established the 'Filial Piety Plan,' where children handle the application and parents experience the tour.

■ Features of the Filial Piety Plan
1. Gifted by children, experienced by parents
Children apply online. The company conducts a pre-trip interview regarding the parents' physical condition and preferences to design an optimal course. On the day, parents simply board an Alphard to begin their special day.
2. Peace of mind for those with mobility concerns
As a private tour limited to one group per day using a chartered Alphard, travelers can enjoy sightseeing at their own pace with extra breaks, without worrying about other guests. Wheelchair support is also available.
3. Local guide with 50 years of experience
Accompanied by the representative guide who has lived in Urabandai for 50 years, the tour can include visits to local spots not found in guidebooks or places the guests used to visit in the past.
4. Gift for special anniversaries
This offers a new option to gift an 'experience' for important milestones such as Respect for the Aged Day, birthdays, sixtieth or seventy-seventh birthday celebrations, and Mother's or Father's Day.

■ Pricing
For 2 people: From 19,800 yen (including tax) per person.
*Pricing varies based on the course and number of people. Please feel free to consult us.
(Fees include chartered vehicle, dedicated guide, planning fees, and travel insurance.)