New Service 'Company Editor for Recruitment Branding' Launched to Help Rural Companies Attract Talent Through 'Empathy'

Educere LLC (Headquarters: Ota City, Shimane Prefecture; Representative: Takuro Komatsuzaki) has launched 'Company Editor for Recruitment Branding,' a hands-on support service for regional small and medium-sized enterprises (SMEs). This service aims to build a recruitment foundation where companies are chosen for 'empathy' rather than just 'conditions.' It achieves this by verbalizing the 'value of working at this company' (EVP) through employee interviews and recruitment content creation, and by comprehensively developing recruitment pages, social media, explanatory materials, and user flow designs. Background | The increasing problem of 'no applications despite job postings' Due to the declining birthrate and a seller's market, it has become increasingly difficult for regional companies to compete with large corporations based solely on conditions such as salary, holidays, and location. Furthermore, modern job seekers now check company websites, social media, and reviews before applying, emphasizing aspects like 'what kind of people work there' and 'what are the company's values.' However, many regional companies face challenges such as: recruitment activities being dependent on a single individual, inability to effectively articulate the company's appeal, outdated recruitment pages, halted social media updates, candidate drop-offs before interviews, and post-hiring mismatches. Educere addresses these issues by combining 'recruitment marketing' and 'editing' perspectives to help companies organize and communicate their unique identity, thereby building a solid foundation for recruitment. *What is recruitment marketing and branding? It's not just about 'posting jobs.' It's a management implementation domain that designs the 'reason for candidates to choose the company (or region)' and optimizes the entire process from awareness to application, selection, acceptance, and retention. What is 'Company Editor for Recruitment Branding'? It is a partner in building relationships that connect companies and job seekers. We don't just create job descriptions. We edit, organize, and design the entire recruitment process by exploring: Why do people work at this company? What kind of values do people who fit in have? What kind of future is the company aiming for? It's about creating a recruitment process to meet people who 'want to work at this company,' rather than just 'gathering people.' Main Support Services Provided We create a 'reservoir' where recruitment inquiries and applications constantly flow into the company. 1. Visualizing the 'Value of Working at this Company' We interview currently active employees to organize and verbalize: Why they continue to work there. What they like about the company. What kind of person would be a good fit. In what moments they feel a sense of purpose. We convey the 'value of working' that cannot be seen from conditions alone. Visualization of EVP (Employee Value Proposition): We deeply engage with specific successful employees to verbalize and visualize their fundamental motivations, such as 'why they work here' and 'what the value of working at this company is.' 2. Improving Recruitment Pages and Content We organize information from the job seeker's perspective and create or improve: Recruitment pages, Employee interview articles, Social media posts, Company introduction materials, note articles, Instagram posts. We emphasize 'reducing anxiety before applying.' Presenting reality (transparent communication): We renew the recruitment page, organizing information and rebuilding a 'digital gateway' that conveys the company's aspirations. We create and distribute recruitment content. 3. Reducing Stress from Application to Selection We review the application form, user flow, and communication methods to improve drop-off points such as: Difficult to apply, Slow responses, Insufficient information, Anxiety before the interview. 4. Continuous Improvement Based on Data Recruitment is not a one-and-done effort. We nurture the 'recruitment foundation' by continuously making improvements while looking at: Number of applications, Drop-off rate, Interview content, Social media reactions, Search traffic. Recommended for companies that: Receive no applications for job postings. Struggle to hire the younger generation. Have no dedicated recruitment staff. Cannot verbalize their company's appeal. Want to meet colleagues who will work long-term in the region. Want to reduce hiring mismatches. Want to improve their social media and recruitment pages. Expected Changes After Implementation Short-term (1-4 months): Recruitment pages and communications become organized. Inflow from social media increases. Applications and inquiries start to come in. The 'company's appeal' begins to be shared internally. Mid- to Long-term (6-12 months): 'Empathy-based applications' increase. Mismatches decrease. Recruitment PR accumulates as a company asset. A state of receiving regular applications can be aimed for. ■ Service Plans Plan A | Recruitment Consultation/Sounding Board Plan From ¥30,000/month: Two online meetings per month, Recruitment policy organization, Advice on improving social media and recruitment pages, Sounding board for recruitment funnel. Plan B | Hands-on Direction Plan From ¥75,000/month: Recruitment content planning, Employee interviews, Hands-on support for recruitment communication, Production direction, Improvement proposals. This is the recommended plan, aiming for the company to become self-sufficient. Plan C | Full Support Plan From ¥150,000/month: Recruitment page renewal, Recruitment content creation, Social media management support, Web implementation, Ad management, Analysis and improvement. We provide comprehensive support. For companies that want to start by organizing their recruitment challenges: We are currently offering a free initial consultation and a 'Recruitment Value Visualization Interview' for regional companies. We will help organize the current situation by asking: Why do employees continue to work here? What appeal is not being communicated to job seekers? Where are the drop-off points in the recruitment process? We will share a simple report on the current issues and points for improvement. If your company is facing issues like 'no applications for job postings,' 'inability to verbalize the company's appeal,' or 'wanting to review the recruitment page and communications,' please feel free to consult with us. ■ About Educere 'Educere' is a Latin word meaning 'to draw out what is already there.' We do not 'beautify' companies; instead, we provide editing support to unearth their existing value and thoughts and shape them into a communicable form. -------------------------------------------------------------------------------- 【Contact for this matter】 Educere LLC Location: Ni-108 Omori-cho, Ota-shi, Shimane-ken Official Website: https://educere-jp.com/ Email: info@educere-jp.com Phone: 050-5052-1784