Apparel New Brand Launch: 'For the world, We adventure.'

Sumimasu LLC (Saga City, Saga Prefecture) has launched a new brand, "For the world, We adventure.", in collaboration with OURS Inc. (Representative Director and President: Masashi Yamamoto), which operates the theme park "Adventure World" in Shirahama Town, Wakayama Prefecture.

This brand adopts plant-derived sustainable materials developed by Pieclex Inc. (Representative Director and President: Daiji Tamakura). Through a circular infrastructure that takes responsibility until resources are "returned," it supports the realization of "a better world."

An adventure to connect the preciousness of life to the future, through a "new co-creation" where art, fiber technology, and theme parks intersect, has begun with a product announcement ceremony held at Adventure World.

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<Brand Message>

For the world, We adventure.

A new challenge born from the intersection of pioneers, each pursuing their own "better world" and continuing their adventure.

It is a "brand," and also a "plant" that sows the beginning of a new world in the hearts of those who encounter it. The message conveyed is: "Embrace stimulation, make waves."

A sense of liberation as if in a theme park. A colorfulness that stimulates a long-forgotten childlike spirit.

A natural flamboyance that doesn't suppress individuality. Just as the scorching asphalt of midsummer leads one's thoughts to soft serve ice cream,

Simply and clearly, it awakens your desire for expression.

This is an invitation to the "real you,"

primitive and fundamental, hidden deep within you.

You feel safe conforming, but in truth, you're suppressing your assertions.

You long for free expression, but fear others' eyes. You worry about judgment and denial, cooling the temperature of your heart.

This is an invitation to draw out that voice of yours.

Let us hear your true voice.

Show your true colors.

Reveal your true form.

"For the world, We adventure." aims to be the brush for expressing your "primitiveness."

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<Brand Goods Lineup>

■ T-shirts (Adult)

■ T-shirts (Kids)

■ Hand Towels

*Original artworks by Sumimasu artists are adopted as designs for each product.

<Original Artworks>

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<About OURS Inc.> HP: https://www.aws-s.com

OURS Inc. operates the theme park "Adventure World," which combines a zoo, aquarium, and amusement park, under the corporate philosophy of "Smile Company that creates time with heart."

Embraced by the rich nature of the Kii Peninsula, Adventure World is a place where you can encounter the beauty of life, with 120 species and 1,600 animals living together as our partners.

In Spring 2026, with the slogan "To be the most healing theme park on Earth ~A journey to encounter 'preciousness' from around the world~," we are delivering numerous new edutainment experiences. The powerful breath of life emitted by animals, and the experience of feeling that "preciousness" with all five senses, reminds us that we are part of a larger cycle of life. Beyond mere entertainment, it aims to be a completely new place for learning and healing that evokes energy for tomorrow through moving experiences. Believing that the insights born from surprise and emotion will be a step towards "creating a world where everyone shines brightly," Adventure World continues to co-create life and smiles around the world.

<About Pieclex Inc.> HP: https://pieclex.com/

Pieclex Inc., as a 100% subsidiary of Murata Manufacturing Co., Ltd., contributing to the world through innovation, advocates the corporate vision of "Changing the world with 'electric fibers'" and promotes innovation through its electric fiber "Pieclex." The company was established through a joint investment by Murata Manufacturing and Teijin Frontier, and developed the new material "Pieclex" by combining the strengths of both companies. Pieclex combines innovation with environmental friendliness and can be applied to a wide range of uses, including apparel, healthcare, general consumer goods, and industrial sectors.

Currently, Pieclex is collaborating with many fiber-related companies to implement the circular infrastructure "P-FACTS" in society, aiming to achieve a sustainable society. By simply "wearing and using" P-FACTS certified products, they aim to create new value for a future that is kind to both the earth and people.

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About Sumimasu

Sumimasu creates a new bypass for "ways of working" in society.

In Japan, 1 in 4 to 5 people experience mental illness.

Diseases that anyone can suffer from, such as depression, schizophrenia, and panic disorder, can make it impossible to work.

It is said that 1 in 10 people are diagnosed with developmental disorders such as ASD, ADHD, and LD.

Such common mental disorders.

Do you know that there are people close to us who are isolated from society because of them?

Sumimasu is creating a bypass that allows such people to reconnect with society as "artists."

It is a new social infrastructure and a new possibility open to people with mental disabilities.

The flag they raise is: "Everyone is a genius. Such a thing is possible."

They believe that everyone has genius within them.

Sumimasu does not "teach."

They bring out the genius within everyone and promote their talents to the world.

"Transforming difficulties into something interesting."

They are creating such an environment.

Sumimasu Website: https://suminasu.jp/

Contact

Sumimasu LLC, Representative: Fumihiko Nishimura

Address: 1-7 Gofukumotomachi, Saga City, Saga Prefecture 840-0824

TEL: 090-8220-5791

e-mail: suminasu.master@gmail.com