Shake Your Phone for a Grand Adventure in Taiwan! New Interactive Browser Game 'Fukukuma's Healthy Adventure' Launches

Taiwan Excellence is launching an interactive online campaign, 'Fukukuma's Healthy Adventure,' from May 27 to June 30, 2026, to promote Taiwan's healthy lifestyle and sports industry to the Japanese market. The browser game allows users to join the official mascot, 'Fukukuma,' on a grand adventure across Taiwan. By shaking their smartphones, users send power to Fukukuma, encouraging healthy habits in a fun, interactive way.

■ A New Gaming Experience: Explore Taiwan's Landmarks!
In this original story, Fukukuma discovers an old map and travels across Taiwan to save the 'Healthy Stone.' The journey covers iconic locations from Taipei's Maokong to Yilan, Hualien, Taitung, Kaohsiung, Tainan, Chiayi, Nantou, and Jiufen.

■ Supported by Award-Winning 'Taiwan Excellence' Products
Throughout the adventure, products that have won the prestigious 'Taiwan Excellence Award' will appear to support Fukukuma, showcasing the innovation and quality of Taiwan's health and sports industry.

■ SNS Giveaway Campaign
Users can enter a giveaway by sharing their game progress on X (formerly Twitter).

■ Special Collaboration Illustrations
Popular SNS creators will collaborate to feature their characters alongside Fukukuma in exclusive campaign illustrations.

■ Event Overview
Event Name: Fukukuma's Healthy Adventure
Period: May 27, 2026 – June 30, 2026
Participation: Free