Minami Aoyama Advisory Group’s "Engagement Stock" Adopted for Tanita's Health Management Project

Visualizing Healthy Actions as Points to Support Behavioral Change

Minami Aoyama Advisory Group Co., Ltd. announces that its "Engagement Stock" platform has been adopted by Tanita Corporation for the "Tanita Health Project," a corporate wellness initiative aimed at incentivizing healthy habits among employees through a point-based management system.

"Engagement Stock" allows companies to design point menus based on corporate philosophy and specific actions. Employees who perform these actions earn points redeemable for cash or V Points. The service is designed to solve corporate challenges by rewarding health activities, philosophy-based actions, peer recognition, learning, safety activities, and operational improvements.

Application in Tanita's Health Management

In the "Tanita Health Project," daily health actions such as step counts, body composition measurements, and participation in health seminars are visualized as points via Engagement Stock. These "Tanita Points" can be tracked via PC or smartphone. Targeted behaviors include achieving step goals, maintaining physical fitness, and participating in mindfulness or luncheon programs. The management dashboard uses AI to analyze point distribution in real-time, supporting evidence-based health management.

Feedback from the Field

Employees at Tanita reported positive outcomes, such as: - "Seeing that a few more steps will earn points provides the motivation to keep walking." - "Points can be used for daily necessities or dining out, making it feel like a nice bonus." - One employee reported increasing daily steps from 2,000 to over 9,000, resulting in a 3% reduction in body fat.

Comment from CEO Tanita

"Tanita has long used data such as steps and body composition to promote employee health. By combining health actions with a point incentive system, we believe employees can maintain these habits while having fun. We aim to link physical and psychological health initiatives to improve overall employee engagement."

Driving Behavioral Change Through Incentives

Health management requires a system that encourages consistency. Engagement Stock supports proactive employee behavior by designing, managing, and analyzing key actions using AI. Minami Aoyama Advisory Group will continue to support behavioral change and engagement through customized incentive systems.

About Minami Aoyama Advisory Group

The group provides one-stop support from recognition infrastructure and AI implementation to reward system design (Engagement Stock/Phantom Stock). It blends latest technology with professional expertise to provide strategic insights for HR professionals in the AI era.

- Headquarters: 30F Ark Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo - Representative: Minoru Sengoku - Established: March 2013 - Website: https://minami-aoyama.jp