[Implementation Report] Wish Vacation @ Hokkaido Sapporo 2026
The Public Interest Incorporated Association 'Dreams for Children with Intractable Diseases and Their Families' held its first 'Wish Vacation @ Hokkaido Sapporo 2026' in Hokkaido, Sapporo, for three days from April 24 (Fri) to 26 (Sun), 2026. This program invited two families with children suffering from intractable diseases free of charge for their stay, experiences, and meals, with the cooperation of local companies, organizations, and high school volunteers, centered at Hotel Emisia Sapporo.
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- 📰 Published: May 11, 2026 at 22:00
- 🔍 Collected: May 11, 2026 at 13:31
- 🤖 AI Analyzed: May 11, 2026 at 14:00 (28 min after Collected)
The Public Interest Incorporated Association 'Dreams for Children with Intractable Diseases and Their Families' (Chuo-ku, Tokyo; Representative Director: Riki Osumi) held its first 'Wish Vacation @ Hokkaido Sapporo 2026' in Hokkaido, Sapporo, for three days from April 24 (Fri) to 26 (Sun), 2026.
This program, which invites children with intractable diseases and their families free of charge for all their accommodation, experiences, and meals, was implemented with the cooperation of Hotel Emisia Sapporo, Secoma Co., Ltd., Fighters Sports & Entertainment Co., Ltd., BiBi Co., Ltd. (Bridal House BiBi), Hokkaido Historical and Cultural Foundation (Historical Village of Hokkaido), and the volunteer club of Hokkaido Sapporo Higashi Commercial High School. The costs were covered by the support of sponsoring companies, organizations, and donors.
■ The journey began with a grand welcome
On April 24 (Fri), two families with children suffering from intractable diseases arrived at Hotel Emisia Sapporo. From the moment of check-in, the entire hotel staff, including not only the dedicated staff but also the head chef and front desk staff, gave a grand welcome to the two families.
Afterward, with the cooperation of Secoma Co., Ltd., they visited a Seicomart store. Ms. Kayo Endo and Ms. Maaya Komatsu from the Public Relations Department kindly introduced the origin of the name 'Seicomart,' the company's community-rooted initiatives, such as original products made with Hokkaido ingredients. The children's eyes sparkled at the sight of freshly prepared warm original products lined up in the store, which has a kitchen inside.
"Each product has a story" — it was a time when they encountered an unknown side of a store they usually frequent.
Upon returning to the hotel, they embarked on an in-house quiz tour led by a collaborative team of Ms. Sayaka Shindo, Assistant Manager of the Sales Department Marketing, and Ms. Kumi Yokoyama, Assistant Manager of Wedding Planner.
They explored every corner of the hotel, challenging quizzes posed by staff at various locations, with the final quiz stage being the sky restaurant on the top floor of the hotel. The distance between the children and the hotel staff significantly shortened.
In the evening, a welcome party was held at Terracis, also on the top floor of the hotel. The special buffet created by Head Chef Shinobu Midorikawa was filled with the desire to "eat with enjoyment and excitement," featuring menus designed from a child's perspective, such as a farmer's market-style corner where Hokkaido vegetables were dug from the soil, whole pumpkin gratin, non-spicy shrimp chili, and hedgehog-shaped steamed buns. Chef Midorikawa, who also has a 5-year-old child, naturally incorporated a parent's perspective into the menu.
One of the biggest highlights of the day was the "Sokoriki Badge x Sticker Exchange" project prepared by the hotel. It was a mechanism where children could get a sticker by calling out to staff wearing a Sokoriki badge, and children were seen shyly asking staff for stickers and saying "thank you." It was a moment where natural interaction was born at a close distance.
Mr. Toshihiro Nakamura, Deputy General Manager (and Head of Administration Department), commented: "This project was created by a young team from marketing, bridal, restaurant, spa, and reception, who usually don't collaborate much, connecting horizontally. I believe this is also the result of our management verbalizing and valuing the culture of cross-departmental collaboration that has naturally been cultivated as on-site ingenuity within our company."
As they gazed at the clear Hokkaido sunset through the window, the warm first day came to a close.
■ Both parents and children entered the same 'first time'
Ezo cherry blossoms, which usually bloom after the Golden Week holidays, started blooming a little earlier this year. With faintly pink petals reflecting against the sky blue, the second day was spent at the Historical Village of Hokkaido.
Guided by Mr. Takao Ikeda, Assistant Manager of the Sales Department and Curator of the Hokkaido Historical and Cultural Foundation, they stepped into the life of Hokkaido nearly 100 years ago. They toured buildings relocated and preserved from various parts of Hokkaido, such as a newspaper office, sake brewery, post office, and Aizenya, and enjoyed work experiences like printing, indigo dyeing, and straw craftsmanship, as well as old-fashioned games like tops and stilts.
It was a time when both parents and children faced the same 'first time,' struggling together and laughing together. It was not about 'teaching' or 'being taught,' but a morning where they discovered new, unknown sides of each other. Natural interaction also emerged between the two families, and communication deepened through experiences not found in modern life.
In the afternoon, they went to Es Con Field HOKKAIDO. With the cooperation of Fighters Sports & Entertainment Co., Ltd., they experienced a stadium tour.
Here, seven students from the volunteer club of Hokkaido Sapporo Higashi Commercial High School joined them. Mr. Hisashi Okuda, the teacher in charge, had told the students before their departure: "Today, you will be with the families."
This program, which invites children with intractable diseases and their families free of charge for all their accommodation, experiences, and meals, was implemented with the cooperation of Hotel Emisia Sapporo, Secoma Co., Ltd., Fighters Sports & Entertainment Co., Ltd., BiBi Co., Ltd. (Bridal House BiBi), Hokkaido Historical and Cultural Foundation (Historical Village of Hokkaido), and the volunteer club of Hokkaido Sapporo Higashi Commercial High School. The costs were covered by the support of sponsoring companies, organizations, and donors.
■ The journey began with a grand welcome
On April 24 (Fri), two families with children suffering from intractable diseases arrived at Hotel Emisia Sapporo. From the moment of check-in, the entire hotel staff, including not only the dedicated staff but also the head chef and front desk staff, gave a grand welcome to the two families.
Afterward, with the cooperation of Secoma Co., Ltd., they visited a Seicomart store. Ms. Kayo Endo and Ms. Maaya Komatsu from the Public Relations Department kindly introduced the origin of the name 'Seicomart,' the company's community-rooted initiatives, such as original products made with Hokkaido ingredients. The children's eyes sparkled at the sight of freshly prepared warm original products lined up in the store, which has a kitchen inside.
"Each product has a story" — it was a time when they encountered an unknown side of a store they usually frequent.
Upon returning to the hotel, they embarked on an in-house quiz tour led by a collaborative team of Ms. Sayaka Shindo, Assistant Manager of the Sales Department Marketing, and Ms. Kumi Yokoyama, Assistant Manager of Wedding Planner.
They explored every corner of the hotel, challenging quizzes posed by staff at various locations, with the final quiz stage being the sky restaurant on the top floor of the hotel. The distance between the children and the hotel staff significantly shortened.
In the evening, a welcome party was held at Terracis, also on the top floor of the hotel. The special buffet created by Head Chef Shinobu Midorikawa was filled with the desire to "eat with enjoyment and excitement," featuring menus designed from a child's perspective, such as a farmer's market-style corner where Hokkaido vegetables were dug from the soil, whole pumpkin gratin, non-spicy shrimp chili, and hedgehog-shaped steamed buns. Chef Midorikawa, who also has a 5-year-old child, naturally incorporated a parent's perspective into the menu.
One of the biggest highlights of the day was the "Sokoriki Badge x Sticker Exchange" project prepared by the hotel. It was a mechanism where children could get a sticker by calling out to staff wearing a Sokoriki badge, and children were seen shyly asking staff for stickers and saying "thank you." It was a moment where natural interaction was born at a close distance.
Mr. Toshihiro Nakamura, Deputy General Manager (and Head of Administration Department), commented: "This project was created by a young team from marketing, bridal, restaurant, spa, and reception, who usually don't collaborate much, connecting horizontally. I believe this is also the result of our management verbalizing and valuing the culture of cross-departmental collaboration that has naturally been cultivated as on-site ingenuity within our company."
As they gazed at the clear Hokkaido sunset through the window, the warm first day came to a close.
■ Both parents and children entered the same 'first time'
Ezo cherry blossoms, which usually bloom after the Golden Week holidays, started blooming a little earlier this year. With faintly pink petals reflecting against the sky blue, the second day was spent at the Historical Village of Hokkaido.
Guided by Mr. Takao Ikeda, Assistant Manager of the Sales Department and Curator of the Hokkaido Historical and Cultural Foundation, they stepped into the life of Hokkaido nearly 100 years ago. They toured buildings relocated and preserved from various parts of Hokkaido, such as a newspaper office, sake brewery, post office, and Aizenya, and enjoyed work experiences like printing, indigo dyeing, and straw craftsmanship, as well as old-fashioned games like tops and stilts.
It was a time when both parents and children faced the same 'first time,' struggling together and laughing together. It was not about 'teaching' or 'being taught,' but a morning where they discovered new, unknown sides of each other. Natural interaction also emerged between the two families, and communication deepened through experiences not found in modern life.
In the afternoon, they went to Es Con Field HOKKAIDO. With the cooperation of Fighters Sports & Entertainment Co., Ltd., they experienced a stadium tour.
Here, seven students from the volunteer club of Hokkaido Sapporo Higashi Commercial High School joined them. Mr. Hisashi Okuda, the teacher in charge, had told the students before their departure: "Today, you will be with the families."