"Erab eru e-GIFT" Brand Logo Renewed! Digital Gift Service Where Recipients Freely Choose Products

ANA Trading Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Junichiro Miyagawa) provides a digital gift service "Erab eru e-GIFT" that allows sending multiple e-money and points together. The company announces a brand logo renewal and its exhibition at the "27th Marketing Week - Summer 2026" to be held at Tokyo Big Sight from Wednesday, June 24 to Friday, June 26. ■ Thoughts behind the brand logo renewal "Erab eru e-GIFT" is a digital gift service where recipients can freely choose products. It offers a corporate service for marketing and welfare benefits, and an online store for both corporate and individual customers to easily send gifts. This logo renewal covers the entire brand, including both the corporate service and online store. Based on the logo used since 2015, it has been updated to a design that accommodates both givers and receivers. CM [Erab eru e-GIFT] "e-koto" version (30 seconds) https://youtu.be/515nzLNSXik [Point 1] Visibility and modernity Updated to a sophisticated tone harmonizing with modern trends. Aimed for high visibility so the service can be recognized at a glance even on small screens like smartphones when receiving gifts. [Point 2] Expression of brand message "smartness" and "excitement" The theme of Erab eru e-GIFT, "Smarter, More Exciting," is expressed through flat design and typography for the digital gift's smartness, while the overall logo and font incorporate friendly roundedness to convey the excitement of receiving a gift. The tagline color uses Triton Blue, the main color of the ANA logo. The curved line at the bottom represents a gift ribbon, combining smartness and excitement. [Point 3] The "e" in the center and the "e" in the frame The "e" in the service name uses a specially designed curved font, expressing a digital-like "e" and a gift-like ribbon. Furthermore, to represent "Erab eru e-GIFT," the white border surrounding the logo also adopts an "e" motif design. This reflects the commitment to being a "good (e) gift" for both givers and receivers, not just a digital "e." ■ Features of "Erab eru e-GIFT" service ▶ Corporate Service (For those interested in corporate contracts) https://www.anatc-gift.com/biz/ According to the characteristics of recipient customers, multiple products from 45 types (as of June 2026) of e-money and points can be combined and sent together. It is used in various scenarios such as campaign prizes, survey rewards, and welfare benefits by corporations. The service has no initial or monthly fees, no minimum lot, and provides an instant delivery system that allows corporate clients to operate without holding gift certificate inventory, enabling efficient operations from large to small scale. Campaign prizes / Point exchange products / Survey rewards / Webinar and event participation rewards / Payment methods / Shareholder benefits / Welfare benefits (internal incentives) etc. <5 Features> ① Rich selection of exchange destinations. ② Choice of digital or card type according to purpose. ③ Orders and delivery possible just before distribution. ④ Inventory risk reduction by issuing only the needed quantity. ⑤ Zero initial and monthly fees! No minimum lot! ▶ Online Store (For corporate clients wanting credit card payment or individuals sending gifts) https://store.anatc-gift.com/ A digital gift service usable by both corporations and individuals. It can be used for various occasions such as small thanks or celebrations between individuals. In addition to sending URLs via email or social media, gift cards with QR codes can be printed and used, allowing a wide range of applications. ① Choose desired products yourself Simply select the desired product from the received URL. No app download needed, easy to receive. ② Receive immediately and use immediately Products can be exchanged at any time. Exchange at your preferred timing and use immediately. ③ No personal information registration required No personal information registration is required on "Erab eru e-GIFT," so it can be used safely and hassle-free. ■ Exhibition at "Marketing Week - Summer 2026" - Introducing demo screens and new features early! We are exhibiting at Japan's largest comprehensive marketing exhibition, the "27th Marketing Week - Summer 2026." We will set up panels and videos explaining the service, and also provide direct guidance by staff using materials and demo screens for visitors to the booth. In addition, we will introduce recent updates to the corporate service (user attribute report, original design exchange screen) and upcoming email/SMS delivery functions. Name: 27th Marketing Week - Summer 2026 Period: June 24 (Wed) - 26 (Fri), 2026, 10:00 - 17:00 Venue: Tokyo Big Sight, West Exhibition Hall *ANA Trading (Erab eru e-GIFT) Booth number [M1-36] Organizer: RX Japan LLC Exhibition URL: https://www.marketing-week.jp/summer/ja-jp.html Visitor Registration URL: https://www.marketing-week.jp/summer/ja-jp/register.html?code=1695663811381942-R1T [Company Overview] ANA Trading was founded in 1970 for the purpose of procuring goods necessary for ANA's aircraft operations and airport store operations. Since then, through over 50 years of activities, it has developed a variety of businesses. As a unique "airline trading company," it has been walking its own path. [Company Name] ANA Trading Co., Ltd. [Representative] Junichiro Miyagawa [Established] October 15, 1970 [Location] 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo, Shiodome City Center TEL: 03-6735-5011 (main) [Capital] 1 billion yen [Sales] Consolidated 135 billion yen, Non-consolidated 48.1 billion yen (FY2024) [Shareholder] ANA Holdings Inc. [Employees] Consolidated 1,906, Non-consolidated 467 (as of March 31, 2025)