JA Saku Asama to Launch 'Flower Stage' Lifestyle Market in Karuizawa

JA Saku Asama will hold the Sakuasa Marche / KARUIZAWA FLOWER MARKET 2026 'Flower Stage' from July 19 to 20, 2026, at JA Saku Asama Midori no Hiroba Karuizawa. The event aims to transition from selling products to fostering a flower-based lifestyle culture. In collaboration with the TV anime 'Oshi no Ko', limited-edition carnation arrangements inspired by characters like Ai from the '47 Prefectures Child' campaign will be sold, alongside a photo spot decorated with fresh flowers. The market will also feature a living room exhibition styled with Nordic furniture to showcase flower styling, a select shop offering flowers and pottery sets, and workshops on aroma fragrance blending and flower care. Visitors can also enjoy a light food corner and purchase fresh local produce from the JA direct market. JA Saku Asama, located in the eastern region of Nagano Prefecture, leverages its highland climate (elevation 500-1,300m) to produce high-quality flowers and vegetables, which it quickly distributes to the metropolitan area.