Terrace Mall Shonan Collaborates with 'Tsuburame no Nakamatachi' for 'Shonan Grand Operation by Tsuburame no Nakamatachi in Terrace Mall Shonan'

Terrace Mall Shonan (Fujisawa City, Kanagawa Prefecture / operated by Sumitomo Shoji Urban Development Co., Ltd.) will host the collaborative event 'Shonan Grand Operation by Tsuburame no Nakamatachi in Terrace Mall Shonan' from Saturday, July 18, 2026, to Sunday, August 23, 2026.

● Limited-Time Collaboration! A Chance to Win Exclusive Puffy Stickers!

The popular character franchise 'Tsuburame no Nakamatachi,' beloved by children and adults alike through social media, will collaborate with Terrace Mall Shonan for a limited period. The characters, adored by preschoolers and their mothers, consist of over 900 characters across 41 series.

The key visual features an original design created exclusively for this collaboration. Guests can enjoy various in-mall activities, including a digital rally to collect exclusive puffy stickers and original wallpapers, and a pop-up shop selling limited-edition goods. Families are invited to explore the mall this summer and embark on an adventure to find the 'Tsuburame no Nakamatachi' characters.

【Event Overview】

Event Name: Shonan Grand Operation by Tsuburame no Nakamatachi in Terrace Mall Shonan

Period: July 18 (Sat), 2026 – August 23 (Sun), 2026

Special Website: https://shonan.terracemall.com/2026summer_event/ (to be launched on July 2, 2026)

Activities: ① Digital Rally ② Limited-Time Pop-Up Shop ③ Original In-Mall Decorations

① Find, Collect, and Play! 'Shonan Grand Operation by Tsuburame no Nakamatachi'

A digital rally where visitors search for 'Tsuburame no Nakamatachi' characters hidden throughout the mall and collect character stamps by scanning QR codes. Using hints from the special website, participants must find characters at 12 locations across the mall during each period. Collecting all stamps enters you into a lottery to win either an exclusive puffy sticker or original wallpaper.

Periods:

First Round: July 18 (Sat) – July 29 (Wed), 2026

Second Round: July 30 (Thu) – August 11 (Tue, Holiday), 2026

Third Round: August 12 (Wed) – August 23 (Sun), 2026

[Puffy Sticker Sample]

※ One lottery entry per person per period. Participation is free.

※ A smartphone is required to participate.

※ Prize designs differ for each round.

※ Exclusive puffy stickers can be claimed at Yurindo on the 4th floor.

② Limited-Time 'Tsuburame no Nakamatachi Pop-Up Shop' Launches

To commemorate the first collaboration between Terrace Mall Shonan and 'Tsuburame no Nakamatachi,' a limited-time pop-up shop will be held. The shop will feature a wide range of adorable plush toys, stationery, and character goods, including many exclusive items available only at the pop-up.

Visit the mall to find your favorite merchandise!

Period: July 18 (Sat) – July 26 (Sun), 2026

Location: North Atrium, 1F

③ Approximately 35 Characters Gather! 'Tsuburame no Nakamatachi' Welcome Guests

'Tsuburame no Nakamatachi' characters will greet visitors at the mall entrance, with flags on the deck and original photo panels installed. Take fun photos in front of the cute character panels.

Installation Period: July 18 (Sat) – August 23 (Sun), 2026

Photo Panel Location: In front of Nojima, 4F

Three-Day Holiday Event! Lottery for Up to ¥30,000 in 'Shopping & Dining Vouchers' at Terrace Mall Shonan!

A lottery event will be held for three days, offering 'Shopping & Dining Vouchers' redeemable at mall stores. Participants can enter by presenting a receipt of ¥3,000 or more (tax included) from a single transaction at participating stores during the event period.

Dates: July 18 (Sat) – July 20 (Mon, Holiday), 2026, 11:00–21:00 daily

Location: Space in front of San Marc Cafe, 4F

※ Receipts must be from July 18–20, 2026, with a single transaction of ¥3,000 or more (tax included). No combining receipts.

※ One entry per person.

※ Excluded stores (as of June 16, 2026): Seven-Eleven, Suruga Bank, Kids Duo, QB House, Summit Store, Daikokuten Lottery, Petemo Animal Hospital, McDonald's, Yokohama Bank & Hamagin Insurance Parlor, Aflac Insurance Guide, CLUB PILATES TSUJIDO, H&M, J:COM Shop, Kodansha Kids Classroom Drakids, Seiha English Academy, JEUGIA Culture Center, Terrace Mall Dental Clinic, JTB, Tsujido Bay Side Eye Clinic, H.I.S., Hoken Terrace, 109 Cinemas Shonan, Yuzawaya, Bodies, ABC Cooking Studio

※ Entries are on a first-come, first-served basis and will end when quotas are filled.

About Terrace Mall Shonan

Opened in November 2011, Terrace Mall Shonan is a central urban development facility in the north exit area of Tsujido Station, serving as a new hub for the Shonan region. With high ceilings, spacious shopping areas, and open terraces that let in refreshing breezes, it is the largest shopping center in the Shonan area, offering an authentic Shonan atmosphere.

In 2024, the mall opened around 50 new and renovated stores and renovated its food court and terraces. Committed to enhancing sustainability in the Shonan region, the mall focuses on community-rooted initiatives to realize a rich and relaxed high-quality Shonan lifestyle.

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Directly connected to the north exit of JR Tsujido Station (approx. 25 minutes from Yokohama, 29 minutes from Odawara via the Tokaido Main Line during daytime)

Address: 1-3-1 Tsujido-Kamidai, Fujisawa City, Kanagawa Prefecture 251-0041

Sustainability at Sumitomo Shoji Urban Development

● Sustainability Slogan: 'Initiatives that connect this town to the future.'

Sumitomo Shoji Urban Development operates commercial facilities with the motto 'A space that makes you want to visit again.' We work in collaboration with local communities to create sustainable urban development, addressing social and regional challenges.

Our commercial facilities serve as hubs for community interaction, contributing to the future of the town.

● Sustainability Concept: 'Five Co-Creation Actions Woven with the Community'

Sumitomo Shoji Urban Development promotes initiatives that support the future of local communities by co-creating with five key partners.

For more details on specific activities, please visit:

https://www.sumitomoshouji-urban.co.jp/sustainability/