evian® Launches "evian 200 Festival" Campaign for its 200th Anniversary, Releasing Limited Edition Bottles Starting May 25, 2026!

evian® (www.evian.com/jp), the natural mineral water brand born in the French Alps (Ito En - Itochu Mineral Waters Co., Ltd., Headquarters: Shinjuku-ku, Tokyo, President and CEO: Kazumi Kawamura), will celebrate its 200th anniversary in 2026. To commemorate this milestone, a limited-edition bottle collection reflecting the brand's journey and values will be progressively launched starting May 25, 2026, under the theme "evian 200 Festival." The trajectory that evian® has built over the years—including the water source of the French Alps, 200 years of history, the spirit of "youthfulness," and its connections with sports and culture—has been translated into designs for the 200th-anniversary limited bottles. Notably, a design by contemporary artist Jeff Koons appears as a special piece symbolizing this collection. It presents a new value for the bottle, serving as a bridge between history, art, and daily life.

■ Release of Limited Edition Bottles to Celebrate the Brand's 200th Anniversary

evian® will celebrate its 200th anniversary in 2026, marking two centuries since bottling began in 1826. To honor this milestone, the brand is releasing 200th-anniversary limited bottles that express five themes symbolizing its core values: "Culture," "Origin," "Youth," "Heritage," and "Sports." Each bottle incorporates these five iconic evian® themes into its design. Furthermore, a design by Jeff Koons, a leading figure in contemporary art, is also featured, making the lineup highly collectible.

These limited bottles will be rolled out sequentially across various regions starting in April 2026, and are scheduled to be released in Japan starting in May.

■ About "evian®" Reaching its 200th Anniversary

evian® is a natural mineral water originating from the French Alps. Over a long period, rain and snow pass through geological layers and are naturally filtered over roughly 15 years, producing water with a unique mineral balance.

This water is drawn from a single source and bottled exactly as it is, without any chemical treatment. A major characteristic of evian® is that it has continued to provide the water itself unchanged since its founding.

Moreover, evian® has continued to evolve not only in the quality of its water but also in how it conveys its value. Through the popularization of portable bottles and the development of designer bottles, the brand has transformed water from merely a "beverage" into "something to be chosen," establishing its position as a part of the consumer lifestyle.

■ The 200th Anniversary Concept: "evian 200 Festival"

The "evian 200 Festival" championed by evian® is not simply a phrase to celebrate 200 years of history. It is a concept that expresses both the true essence of the water that has been protected since its founding and the brand's stance of continuously updating its value to match the times. Since bottling began in 1826, evian® has kept the water itself unchanged, preserving its quality and mineral balance. Meanwhile, in the areas of packaging and communication, it has evolved in response to the values of each era.

While described in English as "200 years young," the Japanese phrase uses wordplay, turning "200-sai" (200 years old) into "200-sai" (200th festival). Based on the value that youth is not about age, but about maintaining curiosity and positivity, the brand continuously holds onto the "Live young spirit"—always staying youthful and exciting.

■ The Meaning Behind the 200th Anniversary Limited Edition Bottles

Embodying the philosophy of the "evian 200 Festival," this limited edition bottle collection consists of multiple themes that symbolize evian®'s journey and values. Under each distinct theme, stories reflecting the brand's history and values are infused.

▼ Theme 1: "ORIGIN"
A 200th-anniversary label featuring the French Alps with its three peaks, the source of evian, has been created. It symbolizes the untouched natural environment of the "Cachat Spring" and natural filtration by glaciers.

▼ Theme 2: "HERITAGE"
The label on this 200th-anniversary bottle is a vintage-style design inspired by the "Cachat Spring," the water source in the French Alps, expressing the history of evian.

▼ Theme 3: "YOUTH"
A 200th-anniversary label symbolizing the spirit of evian has been created. It supports people to ensure that they can feel youthful every day, regardless of age.

▼ Theme 4: "CULTURE"
evian has a history of collaborating with creators who symbolize their eras. This time, collaborating with pop culture icon Jeff Koons, a special label celebrating the 200th anniversary was born.

▼ Theme 5: