Izawa Towel and Belle Maison Launch Co-Developed Pile Gauze Towel Series

Izawa Towel Co., Ltd., headquartered in Shibuya, Tokyo and led by President Masashi Izawa, has begun sales of a new “pile gauze towel” series co-developed with Belle Maison, the mail-order business operated by Senshukai Co., Ltd. The joint development combines Belle Maison’s long-standing customer-oriented perspective, built through serving diverse lifestyles, with Izawa Towel’s research and development expertise grounded in textile science. Focusing on comfort during sweaty seasons and after bathing, the companies addressed detailed user concerns such as wanting absorbency without stickiness and worrying about lint from soft towels. Through repeated prototyping and verification, they created a product designed to maximize both functionality and comfort. The key feature of the series is the use of “LLY (Low Lint Yarn),” a special yarn independently developed by Izawa Towel. Softness and low lint have traditionally been considered difficult to achieve at the same time in towels. Through data-based research, Izawa Towel succeeded in developing an innovative yarn that delivers absorbency, reduced lint, and softness simultaneously. In particular, lint is reduced by approximately 88% compared with standard products. The lineup includes a gauze pile towel, a gauze pile one-piece garment, and a pillowcase made in collaboration with Izawa Towel. The towel features pile fabric using LLY yarn on one side and a smooth gauze texture on the other, absorbing moisture well while reducing stickiness. The one-piece garment is designed for use after bathing, with pile fabric on the skin-facing side to absorb water and gauze on the outside for a light feel. The pillowcase offers a soft, voluminous pile texture that absorbs night sweat while maintaining a smooth, fluffy touch and resisting fuzz even after washing. The products are now available through the Belle Maison Net online shop. Belle Maison is a mail-order brand launched by Senshukai in 1976, offering fashion, cosmetics, household goods, interior items, character merchandise, and other products and services centered on original items for a wide range of lifestyles and life stages.