Perfect for Father's Day Gifts. hiayuloo Launches a New Innovative Lumbar Support Belt with 3 Uses

hiayuloo has launched a new product, the 'Pulley-Type Lumbar Support Belt', which allows users to switch between three modes according to their needs and physical condition.

This product features a design that covers lumbar support during daily life, fixation during long work hours, and thermal care after returning home, all in one belt. By using it according to the day's condition and lifestyle, it aims to provide more comfortable support around the waist.

Additionally, a Father's Day campaign will be held for a limited time from June 9, 2026, to June 22, 2026. The product will be sold at a special price of 8,599 yen, down from the regular price of 13,999 yen.

Development Background｜To Adapt to Daily Changes in Lumbar Condition

Modern life involves many situations that put strain on the lower back, such as desk work, standing work, driving, caregiving, and housework.

On the other hand, lumbar support belts have been divided by purpose, such as those focusing on fixation or those for thermal care, requiring users to switch between them depending on the scene.

hiayuloo developed this product based on the idea of "a support belt that allows you to choose how to use it according to the condition of your lower back that day." It proposes a new lumbar support style that can handle everything from daytime support to post-return care with a single belt.

3 Uses in 1 Belt. "3-Mode Switching" Selectable by Scene

Mode 1｜Pulley Support Mode

This is a basic mode suitable for daily scenes such as commuting, shopping, and housework.

It adopts the principle of a movable pulley, allowing efficient adjustment of tightness by simply pulling the cord lightly. It provides moderate support around the waist while achieving a comfortable fit.

Mode 2｜Ergonomic Plate Fixation Mode

This mode is recommended for days when you are concerned about strain on your lower back, such as during long hours of desk work, standing work, or caregiving tasks.

By attaching an ergonomically designed support plate that follows the natural S-curve of the spine, it firmly supports the lumbar region and provides a stable wearing feel.

Mode 3｜Gel Thermal Care Mode

This is a care mode that is useful after returning home or during relaxation time.

By attaching a removable gel thermal pad, it gently warms the waist area for refreshment. It is also recommended for self-care after long hours of work or during cold seasons.

Ergonomic Plate Aiming for 'Support' Not Just 'Tightening'

Typical corset-type supporters primarily provide support through tightening.

In addition to fixation with a pulley-type belt, this product adopts a support plate designed based on ergonomics. It supports the waist along the line of the lumbar spine, achieving a more stable wearing feel.

The plate is removable, so it can be attached only on days when needed, and on days when light support is sufficient, it can be used in basic mode.

Thermal Care After Returning Home. Gently Soothe Your Hard-Working Lower Back

Care during rest time is also important for a lower back that has been strained throughout the day.

The gel thermal pad included with this product adopts a design that gently envelops the entire waist. It supports daily self-care habits, such as refreshing after desk work or relaxing after standing work.

'Support' during the day, 'Soothe' at night.

The ability to fulfill different roles with a single belt is a major feature of this product.

Pulley Structure that Tightens Firmly with Light Force

Thanks to the design utilizing the principle of a movable pulley, efficient tightening adjustment is possible with little force.

It is easy to use even for those who are not confident in their grip strength or for seniors, and can be worn smoothly with one hand.

Also, by adjusting the wearing position, it can be used not only as a lumbar support belt but also as a pelvic belt or a support belt for the abdominal area.

Consideration for Breathability and Easy Care

Because it is used daily, we focused on comfort and cleanliness.

A highly breathable mesh material is used, allowing comfortable wear even in seasons when stuffiness is a concern. It can be washed entirely in a laundry net, making maintenance easy.

Furthermore, a double-fixation structure that resists shifting accommodates daily movements such as sitting, standing, and walking. It is useful in a wide range of scenes, including work, housework, sports, caregiving, and childcare.

Also Recommended as a Father's Day Gift

For fathers who cherish their work, hobbies, and time with family.

hiayuloo's 'Pulley-Type Lumbar Support Belt' is an item that supports the waist area daily while also providing comfort during relaxation time after returning home.

It is also recommended as a practical Father's Day gift.

Father's Day Campaign Overview

[Target Product] hiayuloo Pulley-Type Lumbar Support Belt

[Campaign Period] June 9, 2026 - June 22, 2026

[Regular Price] 13,999 yen

[Campaign Price] 8,599 yen

[Size Options] S / M / L / XL / XXL

Brand Message

"Support during the day, Soothe at night."

hiayuloo will continue to propose more comfortable daily lives through self-care items that support everyday life.

Purchase Link: https://www.amazon.co.jp/dp/B0GXB3VMT4

See details

JOYCHOU Co., Ltd.

Contact: Rin Sakurai Email: yonnie@joychouglobal.com