Football team Brew Saga, belonging to the Kyushu Soccer League, signs uniform sponsorship (left sleeve) agreement for 2026. Towards "rebuilding relationships" starting from regional sports.
Sekai ni "0" wo ON suru Inc. has signed a uniform sponsorship agreement for the 2026 season with Brew Saga, a football team operated by Football Club Saga Inc. This initiative positions regional sports clubs as crucial hubs connecting "people to people" and "companies to regions," promoting regional revitalization. The company, which has an R&D base in Saga City, is developing DX support businesses rooted in the community. Moving forward, they aim to rebuild relationships through football, including co-hosting regional events.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 16, 2026 at 03:40 (41h 9m after Collected)
Sekai ni "0" wo ON suru Inc. (Headquarters: Osaka Prefecture, Representative Director: Yusuke Matsui, hereinafter referred to as "the Company"), which promotes regional revitalization through DX support, has signed a uniform sponsorship (left sleeve) agreement for the 2026 season with Brew Saga, a football team (belonging to the Kyushu Soccer League) operated by Football Club Saga Inc. (Headquarters: Kashima City, Saga Prefecture, Representative Director: Ryo Miyagi).
Amidst population decline and the weakening of regional communities, sports clubs in the region are being re-evaluated as important hubs that connect "people to people" and "companies to regions," going beyond mere competition.
The Company positions this initiative as a "co-creation project to rebuild relationships with the community," and plans to jointly promote initiatives that contribute to regional revitalization through football, such as co-hosting regional events.
■ Background: The need for "redesigning connections" in the region
Under an agreement with Saga City, the Company established an R&D base in the Gofukumotomachi area of Saga City in 2023 and has been developing DX support businesses rooted in the community. In rural areas, the maintenance and revitalization of regional communities have become important social issues due to population decline and the outflow of young people. On the other hand, regional sports clubs play the role of a "common language" that creates exchanges across generations and positions, contributing to the formation of regional unity and pride.
In addition, the Company has so far understood that the essence of DX lies in "changes in the relationships between organizations and people" through DX support for SMEs. We will leverage this knowledge for regional revitalization and work to rebuild relationships with sports as a hub.
■ Significance of the initiative: From sponsor to "co-creation partner"
This agreement is not merely a sponsorship, but aims for co-creation such as "creating opportunities for exchange through co-hosting regional events," "creating contact points with regional companies and residents starting from the stadium," and "connecting with next-generation talent through sports." Through this, we aim to create new relationships in the region that go beyond "watching" and "supporting."
■ About Brew Saga
● Team Overview
Operating company: Football Club Saga Inc.
Headquarters: 1777 Oaza Takatsuhara, Kashima City, Saga Prefecture
Representative Director: Ryo Miyagi
● History
1991: Founded as FC.INAX Football Club within Kyushu INAX (now Saga LIXIL Manufacturing), a subsidiary of INAX, and joined the Saga Prefecture League Division 5.
1997: Team name changed to Kyushu INAX Football Club.
2000: First promotion to the Kyushu League (relegated in 2003).
2007: Re-promoted to the Kyushu League.
2011: Team name changed to Saga LIXIL FC due to company name change.
2022: Converted to a club team with the support of 50 local companies, and Brew KASHIMA was born.
January 2025: Team name changed to Brew Saga.
Brew Saga Official Website: https://brewsaga.jp
【Company Profile】
Company name: Sekai ni "0" wo ON suru Inc. (Commonly known as: Sekai ni "0" wo ON suru Kaisha)
Location: CTL Zero-on Building, 2-8-1 Katamachi, Miyakojima-ku, Osaka City, Osaka Prefecture
Representative: Yusuke Matsui, Representative Director
Established: January 1983
Number of employees: 130
Business activities: DX support for SMEs, social business, ERP implementation support, software development, infrastructure construction
Corporate philosophy: Sekai ni "0" wo ON suru Kaisha
Website: https://www.kkctl.co.jp/
Amidst population decline and the weakening of regional communities, sports clubs in the region are being re-evaluated as important hubs that connect "people to people" and "companies to regions," going beyond mere competition.
The Company positions this initiative as a "co-creation project to rebuild relationships with the community," and plans to jointly promote initiatives that contribute to regional revitalization through football, such as co-hosting regional events.
■ Background: The need for "redesigning connections" in the region
Under an agreement with Saga City, the Company established an R&D base in the Gofukumotomachi area of Saga City in 2023 and has been developing DX support businesses rooted in the community. In rural areas, the maintenance and revitalization of regional communities have become important social issues due to population decline and the outflow of young people. On the other hand, regional sports clubs play the role of a "common language" that creates exchanges across generations and positions, contributing to the formation of regional unity and pride.
In addition, the Company has so far understood that the essence of DX lies in "changes in the relationships between organizations and people" through DX support for SMEs. We will leverage this knowledge for regional revitalization and work to rebuild relationships with sports as a hub.
■ Significance of the initiative: From sponsor to "co-creation partner"
This agreement is not merely a sponsorship, but aims for co-creation such as "creating opportunities for exchange through co-hosting regional events," "creating contact points with regional companies and residents starting from the stadium," and "connecting with next-generation talent through sports." Through this, we aim to create new relationships in the region that go beyond "watching" and "supporting."
■ About Brew Saga
● Team Overview
Operating company: Football Club Saga Inc.
Headquarters: 1777 Oaza Takatsuhara, Kashima City, Saga Prefecture
Representative Director: Ryo Miyagi
● History
1991: Founded as FC.INAX Football Club within Kyushu INAX (now Saga LIXIL Manufacturing), a subsidiary of INAX, and joined the Saga Prefecture League Division 5.
1997: Team name changed to Kyushu INAX Football Club.
2000: First promotion to the Kyushu League (relegated in 2003).
2007: Re-promoted to the Kyushu League.
2011: Team name changed to Saga LIXIL FC due to company name change.
2022: Converted to a club team with the support of 50 local companies, and Brew KASHIMA was born.
January 2025: Team name changed to Brew Saga.
Brew Saga Official Website: https://brewsaga.jp
【Company Profile】
Company name: Sekai ni "0" wo ON suru Inc. (Commonly known as: Sekai ni "0" wo ON suru Kaisha)
Location: CTL Zero-on Building, 2-8-1 Katamachi, Miyakojima-ku, Osaka City, Osaka Prefecture
Representative: Yusuke Matsui, Representative Director
Established: January 1983
Number of employees: 130
Business activities: DX support for SMEs, social business, ERP implementation support, software development, infrastructure construction
Corporate philosophy: Sekai ni "0" wo ON suru Kaisha
Website: https://www.kkctl.co.jp/