First-Ever 'Nada Gogo SAKE Fair in Kobe-Sanda' Brings Together 18 Breweries from Hyogo's Premier Sake Region

Kobe-Sanda Premium Outlets (located in Kobe City, Hyogo Prefecture / operated by Mitsubishi Estate Simon Co., Ltd.), in collaboration with the breweries of Hyogo's Nada Gogo (Nadagogo), one of Japan's leading sake regions, will hold the first-ever 'Nada Gogo SAKE Fair in Kobe-Sanda' jointly with Aeon Mall Kobe Kita on Saturday, June 20 and Sunday, June 21, 2026. This event aims to promote the appeal of local sake.

[Key Points of this Release]
1. A sake event featuring fine brews from Hyogo's Nada Gogo region, held jointly with Aeon Mall Kobe Kita, allowing visitors to enjoy both venues.
2. Specialty product shops from the 'Yamada Nishiki' rice production area and local Japanese and Western confectionery stores will open booths, showcasing regional charm.
3. Excellent public transportation access from major Kansai areas, allowing visitors to enjoy tastings without worrying about driving.

At the venue, the Nada Gogo Sake Brewers Association will host a paid tasting event where visitors can sample small amounts of sake in traditional 'ochoko' cups. Guests can enjoy brands from 18 breweries at once, including Hakutsuru and Kiku-Masamune, making it accessible for both sake fans and beginners. Additionally, specialty product shops from Kobe City, Miki City, and Sanda City (the production areas of the 'king of sake rice' Yamada Nishiki), as well as the Western confectionery shop 'Patissier Es Koyama' from Sanda City, will set up stalls to promote the region's appeal alongside the sake.

At the adjacent Aeon Mall Kobe Kita special venue, visitors can purchase sake they tasted at the outlet, making it a two-day event where they can enjoy exploring both facilities.

* Some items may be excluded from handling.

Direct buses and route buses from major Kansai areas such as Osaka, Sannomiya, and Kyoto to Kobe-Sanda Premium Outlets are well-developed, allowing visitors to enjoy tastings to their heart's content.

* As this event involves alcohol tasting, visitors are recommended to use public transportation.

[What is Nada Gogo?]
Nada Gogo is one of Japan's premier sake regions, stretching from Higashinada Ward in Kobe City to Nishinomiya City. It consists of five brewing areas: Nishi-go, Mikage-go, Uozaki-go, Nishinomiya-go, and Imazu-go, and is known as one of Japan's leading sake production areas. Blessed with high-quality sake rice 'Yamada Nishiki,' renowned water 'Miyamizu,' and favorable climatic conditions, it has developed as a famous sake brewing region since the Edo period.

[Event Overview]
Event Name: Nada Gogo SAKE Fair in Kobe-Sanda
Date & Time: Saturday, June 20, 2026, 11:00 AM - 6:00 PM; Sunday, June 21, 2026, 11:00 AM - 5:00 PM
* The event will be held rain or shine. In case of severe weather, some events may be held inside Aeon Mall. Event details are subject to change or cancellation without notice. Please check the website for the latest information.
URL: https://www.premiumoutlets.co.jp/kobesanda/sp/sake-fair/
* Scheduled to be published online on Friday, June 12.

[Kobe-Sanda Premium Outlets Venue]
① Paid Tasting by Nada Gogo Sake Brewers Association
18 breweries based in the Nada Gogo area will gather, offering tastings of their signature brands in small portions for 100 to 300 yen per cup. * Payment is cash only.
・Venue: In front of the Food Gallery at Kobe-Sanda Premium Outlets
・List of Participating Breweries (in no particular order): Sawa no Tsuru, Hakutsuru, Kiku-Masamune, Kenbishi, Fukuju, Sensuke, Daikoku Masamune, Chiyoda-gura, Hamafukutsuru, Sakura Masamune, Nihonsakari, Shirotaka, Hakushika, Nadaichi, Takamusume, Shimabijin, Tokuwaka, Ozeki.

② Local Product Booths
From Kobe City, four shops including the long-established Japanese confectionery store Mangetsudo (founded in 1882) will open booths. From Sanda City, 'Koyama Ice' by Patissier Es Koyama and high-quality bread by Tensai Wahhaha will be available. In addition to these renowned local shops, Yamada Nishiki no Yakata will sell specialty products and agricultural goods.
* Payment methods vary by booth.
・Venue: In front of the Food Gallery at Kobe-Sanda Premium Outlets
・List of Vendors (in no particular order): Niku no Jamboichi (Sanda City), Tensai Wahhaha (Sanda City), Cosmos Food (Sanda City), Pascal Sanda (Sanda City), Patissier Es Koyama (Sanda City), Yamada Nishiki no Yakata (Miki City), Mangetsudo (Kobe City / June 20 only), dannapan (Kobe City), Higashibata Farm (Kobe City), Farm Circus (Kobe City / June 21 only).

③ Traveling Ochoko Booth
'Tabi suru Ochoko' is a tour-type project by JR West Japan, with the concept of 'enjoying local sake with local sake vessels in the local area,' allowing visitors to tour breweries and restaurants in Hyogo Prefecture. At this event, participation kits (My Ochoko + drawstring bag set) will be sold. This provides an opportunity to visit the actual locations with your My Ochoko, inspired by the brands and breweries encountered at the venue, and enjoy local flavors and culture.
Details: https://dwmall.westjr.co.jp/shop/e/eochoko2/

[Introduction of Some Participating Vendors]
① Hakutsuru Sake Brewery: Founded in 1743, this brewery in Nada Gogo, Kobe City, Hyogo Prefecture, has been producing high-quality sake under the 'Hakutsuru' brand for the domestic and international markets.
② Sakura Masamune Sake Brewery: Started sake brewing in 1625 and has been producing sake for 400 years. It has led innovations in sake brewing, including the discovery of 'Miyamizu,' the origin of the 'Masamune' sake style, and the development of 'Association No. 1 Yeast.'
③ Japanese Confectionery 'Mangetsudo' (Open on June 20 only): A long-established Japanese confectionery shop founded in 1882 in Ago, Kita-ku, Kobe City. Its famous 'Toyosuke Manju' is a beloved local specialty.
④ Regional Specialty 'Yamada Nishiki no Yakata': A tourist hub in Miki City, Hyogo Prefecture, dedicated to promoting the appeal of Yamada Nishiki, the 'king of sake rice.'

[Aeon Mall Kobe Kita Venue]
Aeon Liquor, a specialty liquor store within Aeon Retail, will set up a pop-up sales booth. Visitors can purchase sake they tasted at Kobe-Sanda Premium Outlets for home or as souvenirs. (Some items may be excluded.)
・Venue: Bridge in front of Aeon on the 2nd floor of the specialty store area at Aeon Mall Kobe Kita
・Number of Participating Breweries: 12 (planned)

[Convenient Access via Public Transportation]
Direct buses and route buses from major Kansai areas such as Osaka Station, Sannomiya Station, Shin-Kobe Station, and Kyoto Station operate to Kobe-Sanda Premium Outlets, providing convenient access via public transportation. This makes it easy to attend the tasting event, including travel time.