White Foundation and INREVO to Host Recruitment Branding Webinar on Turning Communication Gaps into Trust

The Japan Next-Generation Enterprise Promotion Organization, commonly known as the White Foundation, will co-host a free Zoom webinar with INREVO on May 22, 2026, from 1:00 p.m. to 2:00 p.m. The seminar is titled “Common Traits of Good Companies That Struggle to Hire: Branding Strategies to Resolve What Fails to Come Across in Recruitment.” Many companies today face not only labor shortages but also a deeper barrier: a lack of trust between employers and job seekers. Information such as salaries and holidays alone is no longer enough to ease candidates’ concerns about whether a company’s claims reflect reality. Company-issued messaging by itself is also becoming insufficient to lower the psychological barrier before applying. The webinar will focus on the role of the third-party “White Company Certification” in recruitment branding. INREVO, which has obtained the certification and continues to update its recruitment activities alongside its “Hitotore Recruitment” service, will join as a guest to share practical strategies from the field. Session 1, led by White Foundation director Sota Hasegawa, will explain the importance of third-party certification in today’s hiring market and its impact on building candidate pools, trust, and application motivation. Session 2, led by INREVO marketing alliance representative Shota Maruyama, will present concrete examples of how INREVO uses the certification in recruitment activities, recruitment PR, and empathy-based hiring. The seminar is recommended for companies struggling to attract applicants despite posting jobs, organizations unsure whether their strengths are reaching candidates accurately, and executives or HR professionals considering White Company Certification or seeking ways to use it after obtaining it. The White Foundation evaluates and recognizes corporate initiatives through its White Company Certification. Assessment criteria include business model and productivity, flexible work styles, health management, human resource development and engagement, diversity and inclusion, risk management, and labor law compliance. As of May 2026, a cumulative total of 668 companies have obtained the certification.