[From Shinjuku, Tokyo] Acupuncture Clinic Rejecting 'Manualized' Treatment Makes Waves—Human Adjust Co., Ltd. Earns White Company Certification in April 2026
Human Adjust Co., Ltd., an operator of acupuncture and moxibustion clinics, was certified as a 'White Company' in April 2026. The company focuses on personalized treatments and creating a growth-oriented environment, aiming to transform the industry's work culture.
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- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:31
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The 'White Company Certification,' operated by the Japan Organization for the Proliferation of Next-Generation Companies (commonly known as the White Foundation), is Japan's only comprehensive corporate evaluation system. This certification is intended for companies that are not just 'not black (exploitative)' but are 'supported by families and society and should be passed on to the next generation.' A comprehensive evaluation is conducted based on 70 strict criteria, including business models, human resource development, flexible work styles, diversity, health management, and compliance with labor laws. As of April 2026, a cumulative total of 663 companies have obtained this certification. On April 1, 2026, Human Adjust Co., Ltd. newly obtained the White Company Certification.
### The Challenge: Transforming into a 'Profession for a Lifetime'
Human Adjust aims to realize an 'environment where practitioners can continue to work with peace of mind for a lifetime.' Beyond merely arranging for ease of work, its mission is to nurture 'authentic practitioners' who combine technical skill, humanity, and business acumen, and to spread that value to society. By becoming a valuable existence for users, employees, and local communities alike, the company envisions creating a group of practitioners who energize Japan.
### The Idea: Creating an 'Environment Where People Change'
In the acupuncture and moxibustion industry, long working hours and manualized treatments have become common, leaving many practitioners struggling with the gap between their original aspirations and reality. The company's representative also experienced this struggle in the field. This led to the concept: 'The environment changes the person, rather than people changing the environment.' Setting up an environment where motivated practitioners can demonstrate their abilities is the starting point for changing not just individuals but the entire industry.
### Non-Manualized Field and a Mechanism to 'Visualize' Growth
Currently, the company maintains a lean, elite team and provides thorough treatment facing each user individually. Instead of a uniform response, they pursue the optimal approach for each symptom and focus on fundamental problem-solving. This quality is supported by continuous human resource development. Through director meetings, training camps, and internal social media, the company strives to improve not only technical skills but also human and organizational capabilities. Furthermore, by capturing the results of treatments as numerical values, they have realized education and evaluation that does not rely solely on intuition. This creates an environment where even young practitioners can easily feel their own growth. Along with welfare programs and systems, the company is building a foundation for long-term employment.
### Thoughts and Challenges of Yasushi Negishi, CEO of Human Adjust
'Creating an environment where people change—why we continue to challenge industry norms.' We aim to be a company that changes the industry's common sense by realizing an environment where practitioners can work safely for a lifetime. In working on the front lines, I have experienced many situations where I struggled with the gap between my ideal practitioner image and reality. That discomfort is the starting point of our current business. People change depending on the environment. Believing in that possibility, I want to continue creating a place where people can enhance not only their skills but also their humanity and business power. It is our mission to realize a future where practitioners with aspirations take pride and deliver that value to society.
In an era where labor shortages and early turnover are challenges, 'creating an environment where people can continue to work' has become a theme that many companies cannot ignore. Human Adjust addresses this issue through the approach of 'creating an environment where people change' rather than 'changing people.' Their initiatives, which delve into the sense of growth and meaning of work beyond systems and conditions, present a new perspective on organization-building for the future. The White Company Certification sympathizes with Human Adjust's belief and strongly supports this challenge.
### The Challenge: Transforming into a 'Profession for a Lifetime'
Human Adjust aims to realize an 'environment where practitioners can continue to work with peace of mind for a lifetime.' Beyond merely arranging for ease of work, its mission is to nurture 'authentic practitioners' who combine technical skill, humanity, and business acumen, and to spread that value to society. By becoming a valuable existence for users, employees, and local communities alike, the company envisions creating a group of practitioners who energize Japan.
### The Idea: Creating an 'Environment Where People Change'
In the acupuncture and moxibustion industry, long working hours and manualized treatments have become common, leaving many practitioners struggling with the gap between their original aspirations and reality. The company's representative also experienced this struggle in the field. This led to the concept: 'The environment changes the person, rather than people changing the environment.' Setting up an environment where motivated practitioners can demonstrate their abilities is the starting point for changing not just individuals but the entire industry.
### Non-Manualized Field and a Mechanism to 'Visualize' Growth
Currently, the company maintains a lean, elite team and provides thorough treatment facing each user individually. Instead of a uniform response, they pursue the optimal approach for each symptom and focus on fundamental problem-solving. This quality is supported by continuous human resource development. Through director meetings, training camps, and internal social media, the company strives to improve not only technical skills but also human and organizational capabilities. Furthermore, by capturing the results of treatments as numerical values, they have realized education and evaluation that does not rely solely on intuition. This creates an environment where even young practitioners can easily feel their own growth. Along with welfare programs and systems, the company is building a foundation for long-term employment.
### Thoughts and Challenges of Yasushi Negishi, CEO of Human Adjust
'Creating an environment where people change—why we continue to challenge industry norms.' We aim to be a company that changes the industry's common sense by realizing an environment where practitioners can work safely for a lifetime. In working on the front lines, I have experienced many situations where I struggled with the gap between my ideal practitioner image and reality. That discomfort is the starting point of our current business. People change depending on the environment. Believing in that possibility, I want to continue creating a place where people can enhance not only their skills but also their humanity and business power. It is our mission to realize a future where practitioners with aspirations take pride and deliver that value to society.
In an era where labor shortages and early turnover are challenges, 'creating an environment where people can continue to work' has become a theme that many companies cannot ignore. Human Adjust addresses this issue through the approach of 'creating an environment where people change' rather than 'changing people.' Their initiatives, which delve into the sense of growth and meaning of work beyond systems and conditions, present a new perspective on organization-building for the future. The White Company Certification sympathizes with Human Adjust's belief and strongly supports this challenge.