Over 1,000 people screened annually. Hiroki Uchida, the man who has seen more beauty pageants than anyone in Japan, guides you for the first time through the "behind-the-scenes of serious beauty pageant operations." On-site coverage accepted from closed-door screenings to the national finals day.

Social media only shows a few seconds of glamorous footage.

However, for one national representative to be born, there are months of lessons, rigorous preliminary screenings, discussions with instructors, and extensive preparations by the operational staff.

The Japan Miss Contest Association plans and operates some of the largest beauty pageants in Japan throughout the year.

President Hiroki Uchida with the 2025 Best of Miss 5 Grand Prix winners.

This time, we are opening the behind-the-scenes, which are usually kept private, exclusively to members of the press.

Coverage will allow you to closely follow:

- Preliminary screenings

- Walking lessons

- Speech lessons

- Choreography instruction

- Instructor meetings

- The tension just before the competition

- Operations on the day of the national finals

And more, up to the "moment a national representative is born."

Coverage Schedule

July 11

Mrs SDGs JAPAN 2026 Initial Orientation

July 12

Mrs SDGs JAPAN 2026

Beauty Camp Lessons Begin

July 18

Miss Planet Japan 2026

Beauty Camp

- Walking

- Choreography Lessons

- Stage Production

July 19

Miss Planet Japan 2026

Beauty Camp

Final Rehearsal

July 20

Miss Planet Japan 2026

National Finals Final Preliminary Screening

July 21

Miss Planet Japan 2026

National Finals

(Yokohama Minatomirai)

August onwards

- Miss University 2026

(University student beauty pageant with over 6 million monthly Instagram views)

- Miss Universe Japan

National Costume Production

- National Representative Training Camp

- Various Beauty Camps

And more, we accept on-site coverage requests throughout the year.

Miss Planet Lesson Scene

Miss Planet Lesson Scene

Miss Planet Lesson Scene

Comment from Hiroki Uchida

"Beauty pageants are not a world judged solely on glamorous dresses and smiles.

For one woman to become a national representative, there are hundreds of hours of effort.

We, the operational side, also dedicate our lives to one competition for months in advance.

This time, we are revealing that 'unknown behind-the-scenes' to the media.

We hope you will closely cover the tension, struggles, efforts that are not visible on stage, and the moment the national representative is born."

Highlights

Preliminary screenings, normally not public

Judging criteria for selecting the national representative

Behind-the-scenes of the beauty camp

Strict guidance from instructors

Operations headquarters on the day of the national finals

The moment the national representative is decided

On-site coverage of producer Hiroki Uchida

Behind-the-scenes of operating one of Japan's largest beauty pageants

Media Coverage Points Possible to film consistently from lessons to the main competition as material for TV documentary-style coverage. Interviews with Representative Hiroki Uchida on judging criteria, competition creation, and operational philosophy are possible for newspapers and web media. Individual interviews with contestants aiming to be national representatives and interviews with instructors can also be arranged. This is a valuable opportunity to cover the story "until the national representative is born," not just the competition itself.

Contact for Inquiries Regarding This Matter Company Name: Best of Miss

Contact Person: Yui Shimokawa

TEL: 0332081611

E-Mail: mujshimokawa@gmail.com

https://miss-japan.net

https://www.bestofmiss.net