Trending on Social Media: #Furisodegram Launches 'Kagura Orimono,' a Specialized Brand for Gold-Decorated Furisode Featuring Dragons and Phoenixes, Now Available in Sapporo, Urawa, Nagoya, Naha, and Okinawa City

Specialized Brand for Gold-Decorated Furisode Featuring Dragons and Phoenixes

The brand reaches over 500,000 users monthly through photo-only posts on social media, without using reels. Since its launch on June 10, it has already surpassed 20 rental contracts.

In recent years, there has been a growing demand on social media for "unique furisode that no one else will wear" and "furisode with a powerful visual presence." Among these trends, a series of bold furisode featuring dragons and phoenixes with gold decoration has gained significant attention on platforms like Instagram and TikTok.

Based on its experience supporting thousands of coming-of-age ceremonies, #Furisodegram analyzed nationwide ceremony venues and social media trends. The findings revealed that many young adults now seek furisode that express their individuality, rather than traditional classical patterns.

This insight led to the creation of Kagura Orimono, a brand that fuses Japan’s traditional aesthetics with modern self-expression.

Black-and-white furisode with silver dragon motif

■ The 'Dragon Furisode Series' Taking Instagram by Storm

Kagura Orimono’s defining features are its luxurious gold decoration crafted by skilled artisans and its bold, striking designs.

- Furisode of the Dragon God, with golden dragons dancing across the fabric
- Phoenix Furisode, depicting phoenixes in flight
- Traditional Japanese pattern furisode featuring motifs like tigers and hawks
- Elegant designs based on black-and-gold or white-and-gold color schemes

Each time these furisode are posted on Instagram and TikTok, they generate significant buzz, with users commenting:

"I want to stand out at my coming-of-age ceremony"
"I don’t want to wear the same outfit as anyone else"
"These look incredible in photos"

Mode furisode with shimmering silver decoration

■ Concept: 'The Furisode That Makes You the Star of a Lifetime'

A coming-of-age ceremony happens only once in a lifetime.

At Kagura Orimono, we don’t just offer furisode rentals—we develop garments designed to make this the most radiant day of your life.

Today’s youth are increasingly influenced by K-pop and global fashion, placing greater emphasis on personal identity.

That’s why we are challenging the norms of the traditional furisode industry with designs centered on the theme of "Japanese tradition × overwhelming individuality."

■ Now Available for Rental and Purchase at #Furisodegram Stores Nationwide

Original furisode from Kagura Orimono are now available at the following locations:

Service Areas:
Sapporo, Hokkaido
Urawa, Saitama Prefecture
Nagoya, Aichi Prefecture
Naha, Okinawa Prefecture
Okinawa City, Okinawa Prefecture

These furisode can be used for a wide range of occasions, including coming-of-age ceremonies, pre-ceremony photo shoots, graduation events, and other special events.

Artistic gold-decorated phoenix furisode

■ Future Developments

Moving forward, Kagura Orimono will continue to develop innovative products that go beyond conventional furisode, including:

- Dragon God Series
- Phoenix Series
- Japanese Carving Art Series
- Warring States Warlords Series
- Japanese Mythology Series

Additionally, we plan collaborations with national beauty pageants and models to promote the beauty of Japanese culture both domestically and internationally.

■ Comment from Yoki Uchida, Representative of #Furisodegram

"For many years, the furisode industry has focused on classical and cute designs. But in the age of social media, the desire to express one’s individuality has surged.

Driven by the wish to create furisode that no one else will wear, we developed these bold gold-decorated designs featuring dragons and phoenixes.

Since the coming-of-age ceremony happens only once in life,

we will continue our innovative efforts to ensure everyone can enjoy being the undeniable star on this special day."

Pink phoenix furisode

— Producer, #Furisodegram

Yoki Uchida

Kagura Orimono

A specialized brand for gold-decorated furisode inspired by traditional Japanese beauty, featuring dragons, phoenixes, and tigers.

#Furisodegram

A specialized furisode store offering rentals and sales nationwide, along with pre-ceremony photo shoots and graduation hakama rentals.

Stores

#Furisodegram Higashi-Sapporo Store
2-2-4-21 Higashi-Sapporo, Shiroishi Ward, Sapporo, Hokkaido 003-0002
011-799-4833

#Furisodegram Sapporo-Kotoni Store
1-5-4-4 Kotoni, Nishi Ward, Sapporo, Hokkaido 063-0811
011-213-9116

#Furisodegram Niigata Store
2-1-6 Dekijima, Chuo Ward, Niigata City, Niigata 950-0962
025-288-5593

#Furisodegram Saitama-Kita-Urawa Store
3-3-11-2 Midorioka, Urawa City, Saitama 362-0015
2nd Floor, Princess Building, PAPA Urawa Shopping Avenue
048-729-7688

#Furisodegram Nagoya-Ekimae Store
3-9-14 Meieki, Nakamura Ward, Nagoya, Aichi 450-0002
6F, Nagoya Higashi Urban Building
052-990-4694

#Furisodegram Okinawa Store
2-8-13 Yagi, Okinawa City, Okinawa 904-0034
1st Floor
080-8565-3818

#Furisodegram Naha Store
1-11-13 Matsushima, Naha, Okinawa 902-0069
C&C Building, 4F
098-884-6600

Inquiries

Company: Best of Miss Group

Contact: Yuki Shimokawa

TEL: 03-3208-1611

Email: mujshimokawa@gmail.com

Interviews available upon request.