Charity Apparel Brand '01 BORDERLESS WEAR' Using Eye-Tracking Design Releases New Items

The fashion brand '01 BORDERLESS WEAR,' operated by the general incorporated association WITH ALS (Representative Director: Masatane Muto; Minato-ku, Tokyo), will hold a pre-sale of new items at a pop-up store within the ALS awareness music festival 'MOVE FES.2026,' to be held at EX THEATER ROPPONGI on Saturday, June 20, 2026.

Items for sale this time include the official charity series commemorating MOVE FES.2026, a universal design MA-1 vest in collaboration with TSI Holdings, and a triple-collaboration T-shirt featuring Space Brothers x Serika Fund x WITH ALS. Through graphics created via eye-tracking, user-friendly designs, and partial donation of proceeds, this lineup embodies the 'BORDERLESS society' championed by 01 BORDERLESS WEAR.

On the day, in addition to in-person sales at the venue, remote customer service sales via the avatar robot OriHime are also scheduled. This implements a mechanism at the pop-up store where anyone can become a provider of sales and communication, regardless of physical mobility or constraints.

About 01 BORDERLESS WEAR

01 BORDERLESS WEAR is a brand produced by Masatane Muto, who himself lives with ALS, which 'proposes clothing that everyone can wear comfortably and stylishly, regardless of disabilities.' Originating from his own experience of difficulty in dressing, he proposes designs based on eye-tracking and universal design. The brand name '01' reflects the thought that when people create 1 from 0 through their own will, the world expands and can be changed.

Highlights of the new lineup

1. TSI Holdings Collaboration MA-1 Vest, turning universal design into apparel

The TSI Holdings x 01 BORDERLESS WEAR collaboration MA-1 vest is a universal design vest born from the MOVE WEAR project. MOVE WEAR is a universal design costume project worn by Masatane Muto at 'MOVE FES.', focusing on clothing for robot arms developed by the Ory Laboratory team, the WITH ALS Masatane Muto team, and the KMD Kota Minamizawa team. This time, the costume is being offered as a retail item. Furthermore, it can be customized with original magnet patches designed by Masatane Muto. It is proposed not as clothing that is unilaterally given, but as something that can be chosen and changed according to one's own condition and senses.

2. Charity series with eye-tracking design, symbolizing MOVE FES.2026

The MOVE FES.2026 official charity series is a collection of new items created to commemorate the 10th anniversary special performance. Type A / B T-shirts, towels, caps, and stickers adopt a design featuring characters of the word 'MOVE' written with eyes. The eyes feature '10 = X', representing the 10th anniversary. Type C T-shirts use commemorative visuals created by Masatane Muto utilizing AI technology to express a near-future world.

3. Space Brothers x Serika Fund x WITH ALS triple collaboration

The Space Brothers x Serika Fund x WITH ALS charity collaboration BIG silhouette T-shirt is a limited triple collaboration between the manga 'Space Brothers,' which concludes in June 2026, the fundraising partner Serika Fund, which marks its 10th anniversary in 2026, and WITH ALS.