Mom-Friend Doctor Makes First Appearance at Company's Media Product Launch Event! Actively Promoting the Appeal of Renewed Snow Brand BeanStalk Products

Renewal Announcement for "Sukoyaka M1" Infant Formula and "Tsuyoiko" Follow-up Milk

Renewed "Sukoyaka M1" and "Tsuyoiko"

On June 25, 2026, Yumi Nishimura, a pediatrician and representative director of the Japan Pediatric Development and Child-Rearing Support Association (located in Minato-ku, Tokyo), also known as "Mom-Friend Doctor," appeared at the renewal announcement event for Snow Brand BeanStalk's popular products "Sukoyaka M1" and "Tsuyoiko." This marks Nishimura's first collaboration in a product announcement event for a company's media audience.

This is the first renewal for Snow Brand BeanStalk's "Sukoyaka M1" infant formula in four years, and for their follow-up milk "Tsuyoiko" in seven years. Nishimura's participation was realized due to her shared belief in Snow Brand BeanStalk's philosophy of "learning from breast milk and applying it to products," and their commitment to developing products that support parents and children by incorporating the latest research findings.

On the day of the event, she participated in a talk session titled "Pediatricians Discuss Infant Nutrition and Healthy Habits" with Mr. Satoshi Higurashi from the company's Product Development Department, Research Group. In the talk session, Nishimura shared her experiences and feelings from working with over 10,000 parent-child pairs as a "Mom-Friend Doctor," connecting them with Snow Brand BeanStalk's corporate philosophy and new product development policies, delivering a message of support to parents working hard in child-rearing.

Expressing trust in Snow Brand BeanStalk's over 70 years of breast milk research and sending a message as a pediatrician

Talk Session: "Pediatricians Discuss Infant Nutrition and Healthy Habits"

Snow Brand BeanStalk has diligently conducted research on breast milk components for over 70 years, continuously renewing its products. In preparation for the announcement event, Nishimura personally conducted thorough interviews with product development and research staff to understand their long-term research achievements and the background of the product renewals. She worked alongside Snow Brand BeanStalk staff to prepare materials that would better convey the appeal of the new products.

On the day of the event, Nishimura commented on Snow Brand BeanStalk's track record of research and corporate stance, which has supported parents for many years, stating, "As both a mother and a doctor, I believe the existence of a company like Snow Brand BeanStalk is very reassuring." She then delivered a message of support to parents working hard in their daily child-rearing, saying, "It is important for parents not to seek perfection, especially during infancy when nutritional intake changes with a child's growth and the times."

Furthermore, drawing on her experience as a doctor and "Mom-Friend Doctor" receiving many child-rearing consultations, she also touched upon the company's approach, evident in various features of Snow Brand BeanStalk products such as "the message on the inside of the large milk can lid" and "the ease with which the powdered milk dissolves." She also spoke from a professional standpoint about tips for reducing child-rearing stress.

Dr. Nishimura

At the end of the talk session, she concluded by expressing her hope that the message Snow Brand BeanStalk has conveyed through this product renewal reaches many people, saying, "So that Mom and Dad can smile and support their child's healthy growth." Moving forward, as a "Mom-Friend Doctor" and as the representative director of the Japan Pediatric Development and Child-Rearing Support Association, Nishimura will continue to expand her activities that support parents by collaborating with manufacturers, companies, and government bodies that support child-rearing.

Yumi Nishimura Profile

Pediatric Specialist / Child Mental Health Specialist / Certified Physician of the Japanese Society of Psychosomatic Pediatrics / Industrial Physician

Representative Director, Japan Pediatric Development and Child-Rearing Support Association

Raised with siblings who have severe autism, she became a pediatrician specializing in developmental disorders. While managing specialized outpatient clinics at a university hospital, she also experienced the challenges of raising a child with special needs, and began her activities as "Mom-Friend Doctor®" in 2020. Her online salon, "Child Development Consultation Academy VARY," launched in 2022, has grown into a large community with over 100 parents raising children both domestically and internationally constantly participating. She manages specialized outpatient clinics in several locations in Tokyo, and as "Mom-Friend Doctor" and as an association director, she engages in activities that support parents by collaborating with municipalities and companies nationwide.

*The "Mom-Friend Doctor" project was launched from Nishimura's strong desire to "exist as a professional who can be approached casually and closely, like a mom-friend, not just as a doctor." It is currently operated as a registered trademark.

Book Introduction

"When You're Worried About Developmental Characteristics: The First Book to Read" (Gakken)

Published simultaneously with the association's establishment on September 27, 2025. She wrote this book with the intention of creating a textbook for parents facing children with developmental characteristics. Since its publication, it has been continuously reprinted and has become a bestseller with over 14,000 copies sold. It introduces methods for parents to enjoy child-rearing while effectively managing stress.

Japan Pediatric Development and Child-Rearing Support Association (CDPSA-JAPAN)

・Location: 3F, R Cube Aoyama, 1-3-1 Kita-Aoyama, Minato-ku, Tokyo

・Representative Director: Yumi Nishimura (Doctor)

・Established: September 2024

・Official Website: https://www.cdpsa-japan.net/

・Inquiries: office@cdpsa-japan.net

・Yumi Nishimura SNS: https://lit.link/doctornishimurayumi/

This association is always accepting requests for lectures, collaborations, and supervision from municipalities, educational institutions, and companies nationwide. Customized services tailored to specific challenges are available for both in-person and online formats, so please feel free to contact us.