"Experiential" Specialized Exhibition 'The 12th Heatstroke Countermeasures Exhibition' to be Held to Vitalize Heatstroke Countermeasure-Related Businesses

The Japan Management Association (JMA, Chairman: Masami Nakamura) will hold "The 12th Heatstroke Countermeasures Exhibition," a "hands-on" specialized exhibition aimed at vitalizing businesses related to heatstroke countermeasures, for three days from July 15 (Wed) to 17 (Fri), 2026, at Tokyo Big Sight East Halls 7 and 8.

Heatstroke countermeasures are evolving into an era of "wearing," "drinking," and "carrying," and the latest goods will gather at Tokyo Big Sight.

The number of exhibitors, 189 companies/376 booths, is the highest ever, and the exhibition has expanded to include East Hall 8 in addition to East Hall 7 from last year. The number of expected visitors is 18,000 (including concurrently held exhibitions in East Halls 7 and 8).

Starting in April of this year, the Japan Meteorological Agency officially began using the term "extreme heat day" for days with a maximum temperature of 40°C or higher, and days exceeding 40°C, which carry a high risk of heatstroke, are becoming the norm. This has had a significant impact on daily life and working environments.

In light of this situation, the exhibition will promote heatstroke countermeasures by providing information that can be useful for the general public, focusing on products and services for businesses.

At the venue, visitors can experience further evolved "cooling wear," new concept products that efficiently cool the head, neck, and arms, and heatstroke countermeasures that can be drunk, eaten, or carried, with the aim of creating comfortable living environments and safe workplaces.

Furthermore, as a "highlight project" this year, an "Area for Experiencing in the Heat" that reproduces a midsummer hot environment has been set up for the first time, both inside and outside the venue. In this area, visitors can experience heatstroke countermeasure products and services from 21 companies (planned) and confirm their effectiveness and usability in the actual heat.

*The content of the event may be changed or canceled due to weather or other circumstances.

We hope that exhibits that allow for actual wearing, tasting, and experiencing, such as "Revealing the Forefront of the Latest Heatstroke Countermeasure Trends in 2026," will be of interest.

Highlights of The 12th Heatstroke Countermeasures Exhibition (Partial Excerpt)

Trend 1: "Cooling Wear" Further Evolves

Various cooling mechanisms have evolved, including cooling wear that applies technology cultivated in sports, refrigerated clothing with fans + cooling plates, and water-cooled suits, as well as new sensation wear that cools by getting wet. Many "cooling wear" items that suppress body temperature rise even in harsh heat are introduced.

Exhibitor: KU92644 Air-Conditioned Clothing® Vest (with evaporative cooling liner)

Booth Number: 7-S12

https://www.9229.co.jp/

KU92644 Air-Conditioned Clothing® Vest (with evaporative cooling liner)

This new item combines a vest with a proprietary evaporative cooling film developed by the company with Air-Conditioned Clothing® to promote evaporative cooling and cool the body.

It can be worn in three ways: 1 Air-Conditioned Clothing® only, 2 Evaporative Cooling Vest only, 3 Air-Conditioned Clothing® + Evaporative Cooling Vest.

Ice Touch Device Vest

Exhibitor: Mizuno

Booth Number: 7-H09

https://jpn.mizuno.com/working

We are exhibiting work items such as wear and shoes that utilize technology cultivated in sports. Please experience Mizuno's unique heatstroke countermeasure items, such as the Ice Touch Device Vest that efficiently cools the body, and the Airy Jacket designed for easy air escape from the neck and sides!

Exhibitor: Sony Thermosystems

Booth Number: 8-S08

https://reonpocket.sony.co.jp/

A wearable thermo-device that is worn under clothing to directly cool the body surface at the point of contact with the device. It features powerful cooling, high quietness, and a discreet design suitable for business settings. The sensors in the main unit allow for automatic adjustment of cooling according to the surrounding environment and activity.

Please experience the invisible "wearable" cooling at our booth.

Exhibitor: Thanko

Booth Number: 7-ZF21

https://www.thanko.co.jp/

This "refrigerated clothing" cools the body in about 3 seconds, equipped with a plate that cools up to -19°C from the ambient temperature and a powerful fan with a maximum airflow of approximately 43L/sec. The double effect of titanium-processed heat shielding and evaporative cooling achieves overwhelming coolness even during work in the blazing sun, agricultural work, or going out. It is washable and comes in a wide range of sizes and colors, making it the definitive heatstroke countermeasure.

Exhibitor: Liberta

Booth Number: 7-M09

https://liberta-j.co.jp/

"FREEZETECH" provides a surprising cooling sensation that lasts with sweat and wind. At this exhibition, we will propose "uniform and workwear creation" recommended for corporate heatstroke countermeasures and will exhibit for the first time our independently developed "FREEZETECH Air" with a mini fan. In addition, we will also exhibit "Ice Attack α (Alpha)" which combines temperature-regulating material, heat-shielding material, and cooling print.

Exhibitor: RS TAICHI

Booth Number: 7-ZA13

https://www.rs-taichi.com/special/liquidwind/

For extreme heat that even fan-equipped wear cannot withstand, "Liquid Wind" ultra-cooling wear! The key is the seemingly simple idea of "wetting the underwear, bathing in wind, and cooling with evaporative heat." With the "dedicated cooling water" jointly developed with Gatsby (Mandom), it achieves "overwhelming" cooling effects and a refreshing sensation when used in conjunction with fan-equipped wear!

Trend 2: Drinking, Eating, and Carrying Heatstroke Countermeasures

A multi-layered approach to heatstroke countermeasures that allows you to "carry" comfort, with products to cool the body by "drinking and eating," and portable items like handheld fans, cooling towels, and wrap-around bands.

Ice Slurry Refrigerator

Exhibitor: Sharp

Booth Number: 7-ZE27

https://corporate.jp.sharp/

New Standard for Heatstroke Countermeasures: "Ice Slurry Refrigerator"

We will exhibit a refrigerator that can easily generate ice slurry by shaking or otherwise impacting chilled PET bottle beverages inside. Ice slurry is a drinkable ice mixed with liquid and ice. The fine ice crystals absorb heat as they melt, cooling the body from the inside. Tastings will be available at the booth, so please come and visit!

Exhibitor: Taisho Pharmaceutical

Booth Number: 7-ZF22

https://www.taisho.co.jp/

Prevent heatstroke with Lipovitan Ice Slurry, which you drink frozen! Ice slurry is a beverage in which fine ice crystals are dispersed in a liquid. Lipovitan Ice Slurry allows you to consume not only water but also citric acid, B vitamins, and salt. With three flavors, including Salty Lychee, it's delicious and popular! Please stop by the Taisho Pharmaceutical booth.

Exhibitor: Kao Biore

Booth Number: 7-U12

https://www.kao.co.jp/bioresheets/hiyashi/

The number of companies adopting "Biore's Cooling Support," Biore's business for corporations, exceeded 500 as of June 2026! We are expanding our support in workplaces with heatstroke risks through the cooling sheet "Biore Cooling Towel." At the booth, we will provide explanations of our products based on evidence and introduce case studies of adopting companies.

Exhibitor: Rible

Booth Number: 7-ZC22

https://rible.jp/

Simply by wearing it on your back, you can make various situations cool and comfortable. This multi-functional wearable device has a double cooling effect that lowers surface temperature with a fan and core body temperature with a Peltier element, making it highly effective for heatstroke prevention. It can be worn on the front as well as the back, supporting various situations comfortably. Just wear it on your back, and it supports you anytime, anywhere, whether you're holding a child or working.

Trend 3: New Concepts for Efficiently Cooling Head, Neck, and Arms

Introducing new concept heatstroke solutions that naturally reduce heat risks for the head, neck, and arms, such as cooling fans built into hats for efficient head cooling, and helmet-integrated sensors that notify of rising core body temperature.

BREEZER VISOR

Exhibitor: Tougoku Style

Booth Number: 8-S10

https://www.tougoku-style.com/

Introducing the world's first futuristic cooling cap, originating from Japan. A unique airflow unit based on fluid dynamics dramatically cools the interior of the cap, protecting lives from extreme heat. This is a new era of heatstroke countermeasure technology with the vision of "changing the world of hats from Japan." (Patent pending / Tougoku Style Co., Ltd.)

Exhibitor: Tanizawa Seisakusho

Booth Number: 8-G11

https://www.tanizawa.co.jp/

Focusing on "three heatstroke countermeasures" that protect work sites from extreme heat. We will exhibit "heat-shielding helmets" that suppress temperature rise inside the helmet, "NetsuSEE" which estimates the worker's core body temperature and objectively notifies them of break and hydration timing, and "first aid kits" to support initial response in case of physical discomfort, proposing highly effective safety measures to reduce heat risks at work sites.

Featured Topic

At this exhibition, "Air-Conditioned Clothing" and "Kao Biore," introduced in "Trend 1" and "Trend 2" respectively, will collaborate for the first time at this exhibition between exhibitors.

At the booth, we will propose effective heatstroke countermeasures by using fan-equipped wear "Air-Conditioned Clothing®" and "Biore Cooling Towel" in combination, and disseminate new heatstroke countermeasures through collaboration beyond corporate boundaries.

Highlight Project

Highlight Project: Reproducing Realistic Heatstroke! New "Area for Experiencing in the Heat" Established

For the first time this year, we have newly established "Area for Experiencing in the Heat" as a heat environment area, both outdoors and indoors, where visitors can actually experience heatstroke countermeasure products and services from 21 exhibitors.

This is a featured project where you can compare and verify product performance and usability on the spot, which can only be understood in the actual heat.

"Area for Experiencing in the Heat" (Outdoor Area) Image Diagram

<Location>

[Outdoor Area] Special area between East Hall 3 and East Hall 8

You can experience the effects of each company's heatstroke countermeasure products and services while feeling the ambient temperature on the day.

※The content of the event may be changed or canceled due to weather or other circumstances.

[Indoor Area] East Hall 7 Meeting Room, East Hall 8 Meeting Room

You can experience heat countermeasure products and services in an indoor space where the air conditioning has been turned off.

※Participating companies for each day will be announced soon on the Tokyo Exhibition official website.

https://hs-osh.jma.or.jp/tokyo/visit/

Exhibition Overview

- Name: The 12th Heatstroke Countermeasures Exhibition

- Dates: July 15 (Wed) - 17 (Fri), 2026, 10:00 - 17:00

- Venue: Tokyo Big Sight East Halls 7 & 8 (3-11-1 Ariake, Koto-ku)

- Organizer: Japan Management Association

- Exhibition Scale: 189 companies / 376 booths (as of June 28, Heatstroke Countermeasures Exhibition only)

279 companies / 525 booths (as of June 28, including concurrently held exhibitions in East Halls 7 & 8: The 13th Occupational Safety and Health Exhibition / The 5th Noise and Vibration Control Exhibition / The 1st Odor Control Exhibition)

- Expected Visitors: 18,000 people (including concurrently held exhibitions in East Halls 7 & 8)

- Concurrently Held Exhibitions: The 13th Occupational Safety and Health Exhibition / The 5th Noise and Vibration Control Exhibition / The 1st Odor Control Exhibition /

TECHNO-FRONTIER 2026 / MAINTENANCE & RESILIENCE TOKYO 2026 /

PLANT SHOW 2026

- Admission: Pre-registration required (※Registration is free, but a visitor badge must be issued and presented after registration)

- Advance Visitor Registration: https://www.jma-exhibition.com/joint/jp_stt/registration.php

- Official Website: https://hs-osh.jma.or.jp/tokyo/visit/

JMA Exhibitions

The Japan Management Association has been holding exhibitions in a wide range of fields, from manufacturing and infrastructure industries to food and service industries, since holding the "1st Maintenance Show" in 1960 with the aim of contributing to the revitalization of industry.

Currently, we hold approximately 30 specialized exhibitions annually in Tokyo, Osaka, Fukuoka, Hokkaido, and online.

Specialized exhibitions, which attract participants from Japan and abroad and serve as hubs for people, goods, and information, create opportunities for new encounters and connections that transcend diverse companies, industries, sectors, and countries.

Annual Schedule: https://www.jma.or.jp/img/pdf/pdf-exhibition.pdf

[Contact Information for this Matter]

The 12th Heatstroke Countermeasures Exhibition Secretariat

Secretariat Representative: Nishimura, Industrial Promotion Center, Japan Management Association

3-1-22 Shiba Park, Minato-ku, Tokyo 105-8522 / TEL: 03-3434-1988 (Weekdays 9:00-17:00)

E-mail: hs-osh@jma.or.jp