Escape from "Intuition and Experience" Marketing: "Evidence-Based Marketing (EBM) Basic Course" 2nd Term to Open from June 2026

Key facts

  • Escape from "Intuition and Experience" Marketing: "Evidence-Based Marketing (EBM) Basic Course" 2nd Term to Open from June 2026
  • A specialized institution for marketing evidence research will launch the second term of the "Evidence-Based Marketing (EBM) Basic Course" from June 2026, teaching data-based decision-making. The course aims to impart a scientific approach, moving away from reliance on intuition and experience, for corporate marketing professionals.
  • Source: PR Times
  • Date: April 20, 2026

Direct answer

A specialized institution for marketing evidence research will launch the second term of the "Evidence-Based Marketing (EBM) Basic Course" from June 2026, teaching data-based decision-making. The course aims to impart a scientific approach, moving away from reliance on intuition and experience, for corporate marketing professionals.

Citation
Escape from "Intuition and Experience" Marketing: "Evidence-Based Marketing (EBM) Basic Course" 2nd Term to Open from June 2026 (April 20, 2026), PR Times
Source
PR Times
Date
April 20, 2026
A specialized institution for marketing evidence research will launch the second term of the "Evidence-Based Marketing (EBM) Basic Course" from June 2026, teaching data-based decision-making. The course aims to impart a scientific approach, moving away from reliance on intuition and experience, for corporate marketing professionals.
イベントNQ 0/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 20, 2026 at 14:00
  • 🔍 Collected: April 20, 2026 at 14:31 (31 min after Published)
  • 🤖 AI Analyzed: April 20, 2026 at 15:16 (44 min after Collected)
A specialized institution for marketing evidence research established to lead and enlighten on 'evidence-based marketing'. Corporate CMOs, marketing executives, and academia gather to discover growth principles unique to the Japanese market through various preceding and replication studies, and return the knowledge and practical skills to practitioners.

FAQ

When will the second term of the Evidence-Based Marketing Basic Course open?

The second term of the course is scheduled to open starting from June 2026.

What is the primary purpose of the established specialized institution?

The institution was established to lead and enlighten on evidence-based marketing.

Who are the participants that gather at this marketing evidence research institution?

The participants include corporate CMOs, marketing executives, and representatives from academia.

How do the gathered members discover growth principles unique to the Japanese market?

They discover these growth principles through various preceding and replication studies.

What does the institution return to marketing practitioners after conducting studies?

It returns the acquired knowledge and practical skills to marketing practitioners.

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