Towada-Oirase Tourism Organization Adds 'Oirase Stream' Design to Coaster-Type Surveys to Boost Visitor Feedback Collection
Key facts
- Towada-Oirase Tourism Organization Adds 'Oirase Stream' Design to Coaster-Type Surveys to Boost Visitor Feedback Collection
- Towada-Oirase Tourism Organization has introduced a new 'Oirase Stream' design to its collectible coaster surveys. By blending high-quality design with souvenir value, the initiative saw a 1.8x increase in responses in FY2025, aiming to further enhance regional circulation and tourism policies.
- Source: PR Times
- Date: May 30, 2026
Direct answer
Towada-Oirase Tourism Organization has introduced a new 'Oirase Stream' design to its collectible coaster surveys. By blending high-quality design with souvenir value, the initiative saw a 1.8x increase in responses in FY2025, aiming to further enhance regional circulation and tourism policies.
- Citation
- Towada-Oirase Tourism Organization Adds 'Oirase Stream' Design to Coaster-Type Surveys to Boost Visitor Feedback Collection (May 30, 2026), PR Times
- Source
- PR Times
- Date
- May 30, 2026
Towada-Oirase Tourism Organization has introduced a new 'Oirase Stream' design to its collectible coaster surveys. By blending high-quality design with souvenir value, the initiative saw a 1.8x increase in responses in FY2025, aiming to further enhance regional circulation and tourism policies.
📋 Article Processing Timeline
- 📰 Published: May 30, 2026 at 01:40
- 🔍 Collected: May 29, 2026 at 16:53
- 🤖 AI Analyzed: May 29, 2026 at 16:54 (1 min after Collected)
### About the Coaster-Type Survey
To maximize the collection of visitor opinions, the organization distributes coasters at local restaurants and hotels. These coasters feature high-quality designs that encourage visitors to take them home as travel memories. The artwork is produced by 'Jitozu,' a local design unit based in Towada City, focusing on motifs rooted in the region.
With the addition of the 'Oirase Stream' design to the existing 'Horse' and 'Lake Towada' versions, the collection now comprises three types. By deploying specific designs in different areas, the organization aims to promote regional circulation and increase survey response rates.
### Details of the Oirase Stream Design
The new design captures the delicate layers of nature unique to the Oirase Stream, including mossy rocks, water flowing through trees, and sparkling sunlight. The reverse side features the leaf of a beech tree, a representative species of the forest. A pre-punched hole at the top allows visitors to attach the coaster to their belongings as a souvenir.
### Results and Future Outlook
The number of survey responses reached 2,070 in fiscal 2025, a significant increase from 1,132 in the previous year. The organization plans to continue refining the designs and distribution methods to leverage visitor feedback for improving regional tourism strategies and the overall hospitality environment.
FAQ
What is the 'Coaster-type Survey' initiative?
The initiative aims to collect more visitor feedback by distributing coasters with high design quality and elements that visitors would want to take as souvenirs. The coasters have a QR code on the back to encourage survey responses.
What is the new design that has been added?
The 'Okutsugasei Stream' design has been added. This brings the total lineup to three designs, including the existing 'Horse' and 'Towada Lake'.
Where can I get these coasters?
They are distributed at restaurants and accommodations in Towada City. Each design is distributed in different areas: 'Okutsugasei Stream' in the Okutsugasei area, 'Horse' in the city center, and 'Towada Lake' in the Towada Lake area.
What changes have there been in the number of survey responses?
In fiscal year 2025, the number of responses increased to 2,070, which is about 1.8 times more than the previous year's 1,132 responses.
What design features are included in the coasters?
The coasters are designed by the local design unit 'Jitozu' and feature detailed representations of the region's landscapes and motifs. They have a hole at the top for carrying with a string, and the back includes multilingual messages to cater to inbound tourists.