JTSA Begins Establishing “Japan Anti-Scam Alliance - JASA” to Strengthen Anti-Scam Measures

TOKYO, June 1, 2026 – In response to the rapid expansion of online scam harm in Japan, the Japan Trust and Safety Association (JTSA) has commenced preparations to establish the “Japan Anti-Scam Alliance (JASA),” with Google Japan G.K. and Trend Micro Inc. as founding support partners. Together with domestic and international expert organizations and companies, JASA aims to build a “One Team” framework that transcends industry boundaries to dismantle the increasingly sophisticated scam supply chain. JASA will hold an online briefing session on Wednesday, June 10, to invite participation from a wide range of industries.

Organization and Partners: Secretariat: Japan Trust and Safety Association (JTSA) International Collaborators: Global Anti-Scam Alliance (GASA), Global Signal Exchange (GSE) Founding Support Partners: Google Japan G.K., Trend Micro Inc. Collaborating Organizations: Japan Cybercrime Control Center (JC3), Japan Interactive Advertising Association (JIAA), and others.

Background: The Limits of Individual Responses to Sophisticated Scams In recent years, online scams in Japan have evolved into organized fraud that crosses borders and platforms, aided by the misuse of generative AI. According to the National Police Agency, the total number of cases for SNS-based investment and romance scams and “Special Fraud” in 2025 reached 42,900, with total annual damages hitting a record high of 324.1 billion Japanese yen. Scammers today operate seamlessly across multiple services, targeting the “gaps” in the ecosystem. Siloed efforts are no longer enough; a collaborative platform is required.

Planned Key Activities: JASA plans to focus on sharing anti-scam intelligence, holding regular practitioner dialogues, strengthening public-private partnerships, enhancing international cooperation, and conducting joint awareness activities. The "Anti-Scam Conference Japan 2026" is planned for August 2026.