Diverse Line and KEEN Launch Sustainable Store Displays Using Thinned Wood from Nagano Forests
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 17:00
- 🔍 Collected: May 12, 2026 at 08:32
- 🤖 AI Analyzed: May 16, 2026 at 02:46 (90h 14m after Collected)
Diverse Line, a Nagano-based NGO promoting sustainable 'Jibatsu-style' forestry, has partnered with outdoor footwear brand KEEN to introduce eco-friendly store displays. Starting April 15, 2026, displays crafted from thinned wood harvested in Komoro City will be featured at KEEN's Harajuku flagship and other major retail locations. This initiative aligns with the 'KEEN Effect' philosophy, connecting consumers with the narrative of local forest conservation and sustainable resource usage.