CEIPA x TOYOTA GROUP Announce the 3rd Global Co-writing Camp 'SONG BRIDGE 2026'

The 'MUSIC WAY PROJECT,' a co-creation initiative by the Culture and Entertainment Industry Promotion Association (CEIPA) and the TOYOTA GROUP, is set to host the global music co-writing camp 'SONG BRIDGE 2026' from June 9 to June 11, 2026. This project aims to support and promote the globalization and sustainable growth of the Japanese music industry.

Co-writing is a method where multiple creators collaborate to produce music, combining diverse perspectives and ideas to unlock new musical possibilities. Originating in the Western music scene, it has become a global standard now actively adopted in Japan and Asia. In this camp, creators will gather in studios to create music through real-time creative chemistry.

For this third edition, approximately 40 talented creators and artists from both Japan and abroad will be invited, significantly exceeding the scale of last year's Kyoto camp. Set in the Shibuya and Aoyama areas, the hub of Japanese culture, the event will feature eight active studios over three days of intensive sessions. A key highlight is the invitation of top artists from rapidly growing Southeast Asian markets, including Cup of Joe (Philippines), a nominee for the MUSIC AWARDS JAPAN 2026 Best Asian Song Award. Through practical collaboration with Japanese creators, the project aims to build a framework for delivering Japanese music to Asia and the global market in new ways.