WATAMI Co., Ltd. (Headquarters: Ota-ku, Tokyo; President and CEO: Miki Watanabe; hereinafter 'WATAMI'), operating the home meal delivery service 'WATAMI no Takushoku,' has launched a seasonal limited special bento, the 'Thick-Cut Grilled Meat Rice Bowl,' on Thursday, July 9, 2026.

As part of the popular special bento series from 'WATAMI no Takushoku,' the August offering is the 'Thick-Cut Grilled Meat Rice Bowl.'

The beef used in the 'Thick-Cut Grilled Meat Rice Bowl' is the 'WATAMI Kalbi,' the most popular and signature menu item from WATAMI's yakiniku brand 'Yakiniku no Watami,' known for offering high-quality grilled meat at affordable prices. 'Yakiniku no Watami' operates 19 locations across the Kanto, Aichi, and Kansai regions. By incorporating 'WATAMI Kalbi' into the special bento offered through 'WATAMI no Takushoku,' which has service centers nationwide, the delicious flavor will be delivered across Japan.

This product is a special bento crafted with attention to the volume and texture of the meat, using 'WATAMI Kalbi.' While 'WATAMI no Takushoku' typically uses beef cut to a standard thickness of 1.2mm for its side dishes, this bento features a substantial 5mm thickness (before cooking). Considering that many customers are elderly, the meat is processed with fine needle-piercing to cut through tendons and fibers, enhancing ease of eating. The meat is marinated and grilled with the original tare sauce from 'Yakiniku no Watami,' and an additional sauce is included.

'WATAMI no Takushoku' continues to incorporate WATAMI Group's pride in delicious, high-quality ingredients, contributing to enriched dining experiences for customers, primarily seniors.

*Image is for illustration purposes only.

Product Overview: 'Thick-Cut Grilled Meat Rice Bowl'

Limited Quantity: 40,000 servings

Early Order Deadline: Wednesday, July 29, 2026

Early Order Price: 1,330 JPY (tax included)

*Orders placed by Wednesday, July 29, will be available at the discounted price.

Regular Order Deadline: Wednesday, August 5, 2026

Regular Order Price: 1,480 JPY (tax included)

Delivery Date: Wednesday, August 12, 2026

Expiration Date: 10:00 PM on the delivery date

<Delivered as chilled goods (10°C or below)>

About 'WATAMI no Takushoku'

'WATAMI no Takushoku' aims to become 'infrastructure supporting society' by delivering daily changing meals and 'sincerity.' Bento boxes and side dishes are delivered by 'sincere staff' who live in the same regions as customers. Delivering over 240,000 meals and side dishes daily, it has achieved 'No. 1 market share in sales for home-delivered meals for patients and seniors' for 16 consecutive years (2010–2025)※. In March 2020, it became the first in the industry to launch nationwide a container recycling initiative, collecting its own bento containers and recycling them into new containers, contributing to the achievement of SDGs.

※No. 1 market share in sales for 'home-delivered meals for patients and seniors' (2010–2025), source: 'Food Service Industry Marketing Guide 2011–2026' (Fujikesan Research, Inc.)

About 'Yakiniku no Watami'

Featuring signature items like the rare 'WATAMI Kalbi' and freshly hand-cut 'Harami' served at stores, 'Yakiniku no Watami' offers classic yakiniku menus, diverse side dishes, and a wide range of alcoholic beverages from beer and highballs to beer balls. With the philosophy 'I want to enjoy delicious yakiniku more casually and more fun! That’s why I’ll have yakiniku today,' the brand continues to meet diverse customer needs through initiatives like all-you-can-eat and all-you-can-drink plans, 'yakiniku set lunch,' and 'yakiniku with light drinking,' striving to make 'affordable and delicious yakiniku' accessible. Menu information: https://yakiniku-watami.com/alacarte/

WATAMI Co., Ltd.

[Address] 1-1-3 Haneda, Ota-ku, Tokyo

[Representative] Chairman and President & CEO Miki Watanabe

[Established] May 1986

[Business Activities] Domestic and international food service, overseas operations, home meal delivery, agriculture, environmental services, and human resources services

[Website URL] http://www.watami.co.jp

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  • Source: PR TIMES
  • Category: New Product