Watami Farm Co., Ltd. (hereinafter referred to as "Watami Farm"), a group company of Watami Co., Ltd. (Headquarters: Ota-ku, Tokyo, hereinafter referred to as "Watami"), has begun selling "Kikuimo Sakusaku Chips (40g)" made with organic Jerusalem artichokes from its Kurabuchi Farm in Gunma Prefecture at 8 Shinanoya Foods stores starting July 6, 2026.
While this product was previously sold exclusively through some mail-order channels, this marks its first sale in retail stores. Watami Farm is expanding its product lineup for its organic Jerusalem artichoke brand to deliver the appeal of organically grown Jerusalem artichokes to more customers, and this product is positioned as the first step in this new development.
Enjoy the deliciousness of organic Jerusalem artichokes with a crispy texture
Only Jerusalem artichokes organically grown in Gunma Prefecture are carefully selected for use.
Through a meticulous vacuum frying process, we have achieved a light and crispy texture that preserves the natural gentle sweetness and flavor of Jerusalem artichokes without compromising their components.
These simple and satisfying chips allow you to enjoy the original taste of the ingredients. They can be enjoyed in various ways, not only as a snack but also as a side dish for alcoholic beverages or as a topping for salads.
Jerusalem artichokes, a focus as a healthy ingredient
Jerusalem artichokes are rich in "inulin," a type of soluble dietary fiber, and have recently gained attention as an ingredient to incorporate into a health-conscious diet.
Watami Farm is engaged in cultivating organic Jerusalem artichokes on its farm in Gunma Prefecture and is developing products that leverage its bounty. In addition to Jerusalem artichoke tea and beverage products, they are also used in restaurant and home-delivered meal menus, and "Kikuimo Sakusaku Chips" have been launched as a new addition to the organic Jerusalem artichoke brand lineup.
Towards new developments for organic Jerusalem artichokes
Watami Farm proposes new value for organic Jerusalem artichokes not only through cultivation but also through products that can be enjoyed in daily life.
Starting with the "Kikuimo Sakusaku Chips" released this time, we are also developing products with different capacities and flavors, aiming to enrich our product lineup so that more customers can feel familiar with organic Jerusalem artichokes.
Sales Stores
Shinanoya Foods (8 stores)
Daita Food Hall, Ginza Store, Kitami Ekimae Store, Den-en-chofu Store, Roppongi Hills Store, Yokohama Bashamichi Store, Toyosu Foresia Store
CASK Store
- Product Overview
Product Name: Kikuimo Sakusaku Chips
Contents: 40g
Suggested Retail Price: 890 yen (excluding tax)
Made with 100% organic Jerusalem artichokes from Gunma Prefecture. Crispy and light texture achieved through vacuum frying.
Simple flavor that allows you to enjoy the original flavor and deliciousness of the ingredients.
Watami Farm will continue to deliver the value of ingredients nurtured through organic farming as products that fit into daily life, and will strive for further development of the organic Jerusalem artichoke brand.
Watami Co., Ltd.
[Address] 1-1-3 Haneda, Ota-ku, Tokyo
[Representative] Miki Watanabe, Chairman, President and CEO
[Established] May 1986
[Business Activities] Domestic and international restaurant business, overseas business, home-delivered meal business, agriculture, environmental business, human resources services
[Homepage URL] http://www.watami.co.jp
FACT BOX
- Source: PR TIMES
- Category: 新商品発売