Chateau Waimarama Signs Licensing Agreement with New Zealand Rugby's All Blacks

Waimarama Japan Co., Ltd. (hereinafter referred to as Waimarama Japan), which handles the import and sale of New Zealand's prestige wine Chateau Waimarama, is pleased to announce that it has signed a licensing agreement with New Zealand Rugby and has begun operations as an official licensee of the All Blacks.

As the first initiative under this agreement, the official All Blacks licensed wine "All Blacks × Minagiwa 2016," featuring Chateau Waimarama's flagship wine "Minagiwa Reserve Selection 2016," will be released in limited quantities starting July 1, 2026 (Wed).

In the future, we will develop various initiatives to promote the charm of New Zealand through events, hospitality measures, and digital promotions.

Main Visual for "All Blacks × Minagiwa 2016"

Background of this Licensing Agreement Waimarama Japan has promoted "wine as culture" through collaborations in various cultural fields such as art and music. Meanwhile, the All Blacks, as a representative of the world rugby scene, continue to embody the spirit of challenge, teamwork, and pride in New Zealand. Chateau Waimarama has also pursued the expression of the terroir of Hawke's Bay on the North Island of New Zealand, continuing to produce high-quality wines in small batches. This initiative has been realized with the desire to deliver new experiential value to the people of Japan through the rugby and wine cultures that New Zealand is proud of.

"The Pride of New Zealand, Intertwined." Rugby is the sport that symbolizes New Zealand, and the All Blacks are its iconic presence. On the other hand, Hawke's Bay is known as a leading wine-producing region in New Zealand, highly regarded by wine lovers worldwide. The official licensed wine to be released this time is a new initiative that connects these two proud cultures of New Zealand.

Waimarama Japan will continue to promote the charm of New Zealand through events, hospitality measures, and digital promotions.

About the Official Licensed Wine "All Blacks × Minagiwa 2016" The limited edition product to be released this time is Chateau Waimarama's flagship wine, "Minagiwa Reserve Selection 2016." "Minagiwa" is a Bordeaux-style blend wine that symbolizes Chateau Waimarama, made using all five grape varieties harvested from our own vineyards. It is important to reflect the climate and vineyard characteristics of the year, and its changing expression with each vintage is a major attraction. The 2016 vintage, which has achieved excellent aging, has been adopted for this official licensed wine. This product is planned to be sold in a limited quantity of 600 bottles.

"All Blacks × Minagiwa 2016" and Special Box

【Licensing Agreement Overview】 ・Contract Period: June 2026 - February 2027 ・Eligible Teams: "All Blacks" (New Zealand Men's National 15s Rugby Team) "Maori All Blacks" (New Zealand Men's National 15s Maori Team)

・Main Initiatives: ・Sales of official licensed wine ・Participation in hospitality programs ・Event organization ・Implementation of digital promotions ・Development of various collaboration initiatives

【All Blacks × WAIMARAMA Product Overview】 Official Licensed Wine "All Blacks × Minagiwa 2016" ・Quantity: Limited to 600 bottles (planned) ・Price: 22,000 yen (tax included) ・Release Date: July 1, 2026 ・Sales Locations: Waimarama Japan Official EC Site, etc. https://waimarama.base.shop/

<Limited Campaigns> The following special campaigns will be held sequentially. 1. For those who purchase 2 or more bottles of the official licensed wine "All Blacks × Minagiwa 2016," Riedel glasses with the Waimarama original logo will be presented to the first 200 customers. (Campaign starts July 1, ends when planned quantity is reached.) 2. For every bottle of Waimarama wine purchased (excluding "All Blacks × Minagiwa 2016," Rosé, and Dessert Syrah), one original Kiwi plush toy (with All Blacks and WAIMARAMA logos) will be presented. (Scheduled to start around mid-August.)

Riedel glasses with Waimarama original logo Original Kiwi plush toy (with All Blacks and WAIMARAMA logos)

【About "Minagiwa Reserve Selection 2016"】 A silky and rich wine created by hot, dry weather An aroma of black fruits such as black cherry is layered with fragrant flavors of vanilla, cinnamon, and bitter chocolate. While having a silky texture, it also has sufficient structure. It is expected to develop into an even more wonderful wine in a few years. Varieties: Merlot 44%, Cabernet Sauvignon 27%, Syrah 15%, Cabernet Franc 7%, Malbec 7% Alcohol Content: 13.5%

【About Chateau Waimarama】 Chateau Waimarama is a 4.5ha boutique winery located in Hawke's Bay, North Island, New Zealand. Adhering to terroir principles, it aims to produce high-quality wines in small quantities, approximately 20,000 bottles per year. Under Japanese ownership, a New Zealand winemaker and French oenologist Ludovic Vançon, who gained experience as Michel Rolland's right-hand man, collaborate to pursue world-class quality that leverages the region's unique characteristics. https://waimarama-japan.jp/ https://www.instagram.com/waimarama.nz/ https://x.com/waimarama_nz