RoomClip Produces Fourth Joint Project with Reform Industry Newspaper: "New Standard Keywords for Home Building Reform Guidebook vol.4"

RoomClip Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masahiko Takashige) has produced the reform business operator-向け booklet "New Standard Keywords for Home Building Reform Guidebook vol.4" as the fourth joint project with Reform Industry Newspaper (Headquarters: Chuo-ku, Tokyo; President: Mitsutsugu Kagara; hereinafter "Reform Industry Newspaper").

This booklet will be distributed in advance at the "Reform Industry Fair 2026" to be held at Tokyo Big Sight on July 29 (Wed.) and 30 (Thu.), 2026. In addition to distribution at the fair venue, it will be sequentially mailed to reform business operators who have applied in advance, starting from August 7 after the fair.

Furthermore, to deepen understanding of the booklet's content and assist in daily proposal activities, an online seminar will be held on July 13 (Mon.).

Based on its vision to "build a new industry and culture of living that connects people to people and people to companies," the company will continue to actively provide content and collaborate as a platform connecting companies and people, supporting co-creation of value for all individuals and companies involved in living and lifestyles.

[About "New Standard Keywords for Home Building Reform Guidebook vol.4"]

This booklet is a communication tool for reform business operators that introduces the latest trend keywords reflecting changes and needs in living, along with abundant example photos, by analyzing posting data from "RoomClip," a social media platform for housing and living used by 6 million people monthly. The previous edition (vol. 3) was highly acclaimed, with 94% of business operators responding that they wanted it distributed again this year.

List of Featured Keywords

<Overview>

- Publication Date: July 29, 2026 (Wed.)

- Print Run: 200,000 copies

- Sponsoring Companies (in order of appearance):

LIXIL Corporation, TACHIKAWA BLIND MANUFACTURING CO., LTD., Rinnai Corporation,

Panasonic Electric Works Co., Ltd., Sugatsune Kogyo Co., Ltd.,

LILACARA Co., Ltd.

[Advance Distribution at Reform Industry Fair 2026]

Advance Distribution Dates: July 29 (Wed.) - July 30 (Thu.), 2026, 10:00 - 17:00

Distribution Location: Reform Industry Fair 2026, Tokyo Big Sight West Halls 3 & 4

RoomClip Booth (Booth Number: H6-19)

*Details of Reform Industry Fair 2026: https://the-bars.com/

[How to Apply for Booklet Distribution]

Companies and organizations wishing to receive the booklet can apply via the form, and it will be sequentially mailed after August 7, 2026.

Please apply from the following form:

https://forms.gle/kgq8ZiuJG9azzuAS7

[Related Seminar]

An online seminar will be held to explain the cutting-edge living trends seen from RoomClip's user data of 6 million people, which forms the basis of the booklet, in one hour.

- Date and Time: July 13, 2026 (Mon.) 16:00 - 17:00

- Format: Online streaming (Zoom)

- Participation Fee: Free

- Seminar Topic: Latest Housing Trends Seminar Based on Analysis of 6 Million Users

- Speakers: Yoshinori Fukuda, Reform Industry Newspaper

Junshi Mizukami, Senior Researcher, RoomClip Living Culture Research Institute

- Organizers: Reform Industry Newspaper Co., Ltd., RoomClip Co., Ltd.

▼ Click here to register for the seminar (free)

https://us02web.zoom.us/webinar/register/WN_i9bIXmZJSy-ztby56yonBw#/registration

[About the "Favorite Living Project"]

To contribute to the revitalization of the reform market, which has remained stagnant for over 10 years, the "Favorite Living Project" was jointly launched by Reform Industry Newspaper and our company in 2023. The key concept of this project is to form a reform market that starts from "making living better," not just repairs.

[About Reform Industry Newspaper]

Reform Industry Newspaper is the only management-focused newspaper for the housing reform market. Since its founding in 1987, it has provided management-related information such as market trends, government and corporate trends, management strategies and know-how, and products.

[About RoomClip]

RoomClip is one of Japan's largest social platforms specializing in the field of housing and living, where users can post and view photos of interiors, including furniture, appliances, and miscellaneous goods. It is available as a smartphone app and website. The number of photos currently exceeds 6 million. RoomClip is the service that gathers the most "photos and data of rooms where people actually live" in Japan. RoomClip users are featured in over 100 media outlets annually, including magazines and television.

[About RoomClip Co., Ltd.]

Representative: Masahiko Takashige

Established: November 24, 2011

Location: 1-28-1 Sendagaya, Shibuya-ku, Tokyo

URL: https://corp.roomclip.jp/

Business Activities: Planning, development, and operation of "RoomClip," planning, manufacturing, and sales of "KANADEMONO," procurement and sales of interior goods, and other EC/D2C related businesses

RoomClip (https://roomclip.jp/)

RoomClip Business (https://roomclip.jp/business)

RoomClip Shopping (https://roomclip.jp/shopping/)

RoomClip Living Culture Research Institute (https://lab.roomclip.jp/)

KANADEMONO (https://bydesign.co.jp/)

[About RoomClip's Product Development and Marketing Support]

RoomClip Co., Ltd. provides broad support for product development and marketing for companies in the housing and living sector, utilizing insights derived from data accumulated on RoomClip and interviews with users. The quantitative data that can be utilized includes photo data posted on RoomClip, as well as tags, comments, search keywords, and activities such as likes and saves on photos. Qualitative insights are also provided through in-depth user interviews and research activities in detailed analysis reports.