In Gratitude for 10 Years: Six Unique 'Wagashi Brownies' Only Available at Fat Witch New York Shimogamo (Kyoto), a New York-Born Brownie Specialist

Ribbon Foods Co., Ltd. (Osaka City, President & CEO: Yukako Katori) operates Fat Witch New York (Fat Witch New York), a brownie specialty store born in New York. On June 11, 2026, the brand celebrates the 10th anniversary of its first Japanese store, Fat Witch New York Shimogamo (Kyoto), which opened in Kyoto as its debut location in Japan.

To commemorate this milestone, the store introduces a refreshed lineup that blends Kyoto's spirit of hospitality with Fat Witch New York's signature playfulness. Highlights include the renewal of the popular 'Han-nari' set—featuring limited-edition brownies made with Japanese ingredients—as well as the launch of new anniversary-exclusive sets.

The Kyoto-exclusive 'Han-nari' set receives a stylish makeover

The brownie labels have been redesigned to feature elegant Japanese patterns reminiscent of maiko (apprentice geisha) kimonos—one of Kyoto's iconic symbols. Additionally, the packaging now includes a decorative ribbon inspired by traditional 'noshi' gift bows, creating a refined presentation perfect for souvenirs or gifts expressing gratitude.

The set contents have also been renewed. Three variations of the 4-piece 'Han-nari' set are now available, each combining two Kyoto-exclusive flavors with two classic New York-born flavors, offering a delightful variety of tastes.

Kyoto-Exclusive Han-nari Brownie Set (4 pieces) (Crimson/Green/Blue) Price: ¥1,890 (tax included)

Sales Period: June 11 – Ongoing

From left: 'Crimson,' 'Green,' 'Blue'

● Kyoto-Exclusive Han-nari Brownie Set (Crimson)

Contents: [Shimogamo] Black Soybean/Miso [NY] Fat Witch/Snow (1 each)

● Kyoto-Exclusive Han-nari Brownie Set (Green)

Contents: [Shimogamo] Sansho Pepper/Yuzu [NY] Fat Witch/Double Chocolate (1 each)

● Kyoto-Exclusive Han-nari Brownie Set (Blue)

Contents: [Shimogamo] Sesame/Matcha Azuki [NY] Fat Witch/Blonde (1 each)

Irresistibly delicious! Limited-edition 'Washoku-inspired' flavors capturing Kyoto's charm

Black Soybean Baby Miso Baby Sansho Baby

Yuzu Baby Sesame Baby Matcha Azuki Baby

・Black Soybean Baby

Gentle sweetness from simmered black soybeans, reminiscent of traditional Japanese confectionery

・Miso Baby

A uniquely addictive sweet-and-savory blend of white chocolate and miso—a true taste of Japan

・Sansho Baby

Infused with whole green sansho peppercorns, offering a refreshing, slightly spicy aroma—an adult's delight

・Yuzu Baby

Generously filled with fragrant yuzu peel, creating a luxurious and aromatic experience

・Sesame Baby

A brownie that delivers a refined, nutty sesame aroma and delicate texture with every bite

・Matcha Azuki Baby

A Kyoto-exclusive flavor combining the depth of matcha with the sweetness of azuki beans

Stackable and stunning: The 'Han-nari' gift experience

Enjoy a single box for yourself, or stack two or three boxes in combinations of Crimson, Green, and Blue to suit your preference or occasion. Adding a noshi bow enhances the visual and flavor contrast, making it an ideal special souvenir or gift that captures the essence of Kyoto.

A new gift-wrapping service, 'Musubi,' adds elegance to your present

Service Fee: ¥660 (tax included) on top of product price

Period: June 30 – Ongoing (planned)

A new gift-wrapping service, 'Musubi,' launches using large handkerchiefs featuring exclusive Kyoto designs. Styled in crimson and green, the handkerchiefs showcase Kyoto's skyline and traditional patterns. Wrapping stacked 'Han-nari' sets enhances their Kyoto charm and transforms them into multi-functional items—perfect as a bag accessory or reusable handkerchief.

※ Not available for individual sale

[10th Anniversary Exclusive] A rare 'edge brownie' set wrapped in furoshiki cloth

Kyoto 10th Anniversary Limited 'Packaged Heart: Edge 2-Flavor Set' Price: ¥3,348 (tax included)

Sales Period: June 11 – June 30

'Brownie Edges'—the crispy, flavorful edges formed during baking—are a beloved treat among connoisseurs, prized for their crumbly texture and rich aroma. This special set includes the Kyoto-exclusive 'Yuzu' flavor and a popular classic flavor, elegantly wrapped in a furoshiki cloth.

A limited-time exclusive set offered with heartfelt gratitude for 10 years of support.

※ Ends when sold out

10th Anniversary Event Overview

・Event Period: June 11, 2026 (Thu) – June 30, 2026 (Tue)

Fat Witch New York Shimogamo (Kyoto)

67-6 Higashihanakicho, Shimogamo, Sakyo-ku, Kyoto 606-0824
TEL: 075-275-0194 / FAX: 075-275-2436
Hours: 10:00–18:00 / Closed Mondays (Open on holidays)

https://www.fatwitch.co.jp/ourshop/kyoto/

● Store Information

Fat Witch New York Daikanyama (Tokyo)

29-9 Sarugakucho, Shibuya-ku, Tokyo 150-0033, Daikanyama Hillsides Terrace D-12

TEL: 03-3461-0039

Hours: 11:00 (10:00 on weekends/holidays) – 19:00 / Closed Mondays

https://www.fatwitch.co.jp/ourshop/tokyo/

Fat Witch New York Online Store (Japan)

3-15-28 Mitsuyaminami, Yodogawa-ku, Osaka 532-0035

TEL: 06-6305-5790

Hours: Weekdays 10:00–17:00 / Closed weekends and holidays

※ Online orders accepted 24/7

https://www.fatwitch.co.jp/c/fatwitchnewyork

About Fat Witch New York

Founded in 1998 in New York, USA, as 'Fat Witch Bakery,' the brand has become a must-visit destination for tourists seeking the quintessential New York souvenir—renowned for its exceptional brownies. Ribbon Foods acquired the manufacturing and sales license for Japan in 2015, operating as 'Fat Witch Bakery Japan.' In October 2023, the company fully inherited the business from founder Patricia, unifying the brand name across Japan and the U.S. as 'Fat Witch New York.'

Fat Witch New York (Japanese Stores)

Fat Witch New York Shimogamo (Kyoto), Fat Witch New York Daikanyama (Tokyo)

In 2015, Fat Witch achieved its long-held dream of entering the Japanese market, starting with an online store.

The following year, in June 2016, it opened its first physical store in Shimogamo, Kyoto—the first in Japan. In August 2021, a new store opened in Daikanyama, Tokyo.

These concept stores embody the hospitality, warmth, and refined New York atmosphere cultivated over years in NYC, brought to life in Kyoto—a city steeped in tradition—and Daikanyama—a neighborhood known for its calm ambiance. While offering authentic New York brownies, the stores also emphasize Japan-exclusive limited flavors. Beyond physical stores, the brand actively participates in the e-commerce market.