Litlive and BIPROGY Launch Pilot Program for Co-creation Community Activation Using Praise Card Service

Litlive and BIPROGY announced that they will introduce the "PRAISE CARD" service to the business event community "BeaTRIBES," operated by Litlive, starting in June 2026. This pilot program aims to promote community activation across company boundaries and foster business creation.

This initiative aims to visualize human trust generated through gratitude and praise as data, moving beyond simple business card exchanges to achieve continuous, high-quality relationship building.

[Background] In business settings, relationship building tends to be skewed toward economic rationality, titles, and skills, with limited opportunities to deepen emotional connections and mutual understanding. Litlive and BIPROGY launched this initiative, believing that fostering trust-based relationships through mechanisms that naturally express and share emotions like gratitude and praise is key to promoting cross-company collaboration and co-creation.

[Overview] "PRAISE CARD" is a joint venture by BIPROGY, Hakuhodo, and Hakuhodo Consulting. It allows users to send unique praise cards tailored to each company or community via PC or smartphone. Since information such as the sender, recipient, and card type is accumulated as transaction data, it is possible to visualize human emotional connections that were previously difficult to grasp.

In addition to the monthly seminars and pitches held at BeaTRIBES, an environment will be created where community members can send appreciation and praise to each other between events. Leveraging BIPROGY's expertise in internal communication activation, the project will verify how trust forms and changes in cross-company communities.

Pilot Details Purpose: To visualize trust across companies/roles and promote community activation and business creation through communication based on praise and gratitude. Verification: Time-series analysis of the correlation between "PRAISE CARD" usage and community status (e.g., business creation). Duration: June 2026 to end of March 2027. Roles: BIPROGY: Provision of "PRAISE CARD" and management of verification through accumulated data analysis. Litlive: Operation of "BeaTRIBES" and provision of the verification field.

[Future Initiatives] Through this pilot, Litlive and BIPROGY aim to establish new approaches to support inter-company collaboration and cross-industry communication. Moving forward, they intend to contribute to solving modern social issues, such as the dilution of mutual understanding and relationship building in an increasingly digital society.