Chloé Announces High Summer Collection "Chloé à la Plage"

Chloé announces the second chapter of Chloé à la Plage, a collection born from a fantastical longing for summer's poetry. Photographed by David Sims, this campaign captures scenes where sun-drenched days dissolve into fantasy, viewed through a surrealistic lens.

Featuring actress Apple Martin, her radiant presence embodies a poetic world where one surrenders to the magic of summer. Against a dreamlike seaside backdrop, Apple expresses the collection's natural and free-spirited charm in its entirety.

"This year's Chloé à la Plage is an ode to a surreal summer fantasy. It expresses a dreamlike sensation and the unique poetry of summer. Apple, with her radiance and timeless beauty, naturally draws us into this world."

Chemena Kamali, Creative Director of Chloé

The campaign evokes an imaginary coastline where azure seas meet sun-kissed sands and large, shimmering seashells. It depicts scenes of barefoot daydreaming on endless summer afternoons.

Characterized by flowing silhouettes, the collection features light dresses and broderie anglaise blouses that sway effortlessly, enhanced by playful accessories that add a sense of freedom. Each piece gives an instinctive and personal impression, naturally adapting to the body's movements and expressing the tranquility of summer.

The 2026 Chloé à la Plage collection will launch on May 12, 2026, at Chloé boutiques and Chloe.com, and will also be available at select resorts worldwide throughout the season.

About Chloé

Chloé was founded in 1952 by Gaby Aghion, a Parisian born in Egypt. As a pioneer of ready-to-wear, she liberated women from the formal fashion of the time. Gaby Aghion, a true visionary, believed that women should be themselves. Today, Chloé is a leading French luxury fashion house, continuing the founder's vision of free-spirited femininity and effortlessness under the creative direction of Chemena Kamali.

About Chemena Kamali

Born in Germany in 1981, Chemena Kamali earned her master's degree in fashion under Professor Louise Wilson at Central Saint Martins College of Art and Design in London. With a career spanning over 20 years, Kamali, a German designer, has had a long association with Chloé, having been present during two pivotal periods for the maison. She later served as Design Director for women's ready-to-wear at Saint Laurent, returning to Chloé as Creative Director in October 2023.