Responding to the demand for "adult hobby activities" spreading among women in their 50s. Launching the experiential online course "Fukuun Cartonnage Stylist Training Course" to enjoy adult-cute handmade storage interiors.

Laugh Inc. (Location: Minato-ku, Tokyo, Representative Director: Nariki Nagabuchi, hereinafter referred to as Laugh) will launch the experiential online course "Fukuun Cartonnage Stylist Training Course" on July 1, 2026, allowing participants to learn cartonnage making in earnest at home, targeting adults, primarily those in their 50s.

Laugh's brand purpose is "Designing a life worth living through learning and hobbies," and they offer experiential online courses in fields such as art, calligraphy, cooking, crafts, and sweets, where adults can become engrossed.

The "Learning Leisure" advocated by our company is a new lifestyle consumption that involves spending time and money on learning and hobbies to enrich life, similar to traveling or dining out.

The "Fukuun Cartonnage Stylist Training Course" being launched this time provides an environment where students can enjoy an authentic creative experience while staying at home, by combining online videos, material kits, and instructor support.

A course where you can learn the joy of giving through creating heartfelt cartonnage works.

1. Background of the Launch and Our Aspirations for This Course

As we enter the "100-year life" era, "how to spend time for oneself" and "having something to be passionate about" are becoming crucial themes for life satisfaction and purpose for those aged 50 and beyond.

For women in the adult generation who have shouldered various roles such as childcare, work, family, and caregiving, hobbies and learning are not just leisure activities.

They are: Time to rediscover one's own sensibilities, An experience to encounter a new self, A catalyst for creating connections with others.

The "Fukuun Cartonnage Stylist Training Course" being launched this time is an experiential online course for women in this adult generation.

Choosing your favorite fabric and creating a piece with your own hands is a rich moment of self-reflection. The completed work becomes interior decor that brightens your room, leading to the joy of being surrounded by things you love and the pleasure of creating special gifts for loved ones.

Furthermore, the desire to increase the number of women who live vibrantly and excitedly while doing what they love and being useful to others, receiving gratitude in return, is also imbued in this course.

Enjoy adult-cute interiors handmade without using a sewing machine or needle.

On the other hand, traditional online courses have had the following challenges:

- Ending with just watching videos - Difficulty in gathering tools oneself - High likelihood of giving up midway due to learning alone - Difficulty in feeling connected with instructors and peers - High hurdle for beginners to create authentic works

Laugh addresses these challenges with a "Home Atelier Style" course design that combines online courses, material kits, instructor support, and community experience.

From the moment it arrives, your home becomes an atelier. Create, Connect, Immerse.

That is Laugh's experiential online course.

2. What is the Fukuun Cartonnage Stylist Training Course?

The "Fukuun Cartonnage Stylist Training Course" is an experiential online course where you can learn cartonnage making from beginner level and enjoy creating authentic works at home.

This course emphasizes not just learning techniques, but also: The joy of creating works that reflect your own style, The fun of connecting with instructors and peers, The time to immerse yourself in a new hobby.

What you will learn in this course:

- Basic techniques for cartonnage production - Production procedures that are difficult for beginners to fail - How to use the tools necessary for creating works - How to find your own unique expression - How to enjoy, decorate, and gift completed works - Possibility of developing into sales or instructor activities, as needed

Works made with heartfelt intention can also be gifts for loved ones.

Recommended for:

- Those who want to start a new hobby from their 50s

- Those who like handmade items - Those who like cute雑貨 (zakka - miscellaneous goods) and interiors - Those who want to experience the joy of giving shape to their own creations - Those whose childcare or work has settled down and want to have time for themselves - Those who want to connect with friends who share the same hobby - Those who want to find something to be passionate about in the latter half of their lives

3. Features of Laugh's Experiential Online Courses

Feature 1: Material kits are delivered to your home

To ensure beginners can start without hesitation, Laugh's courses deliver necessary materials and tools as a kit.

"I don't know what to buy" "I don't want to make a mistake choosing tools" "I want to start as soon as it arrives"

This design reduces such anxieties and makes it easier for students to take the first step in learning.

Kits containing items carefully selected by instructors.

Feature 2: Learn repeatedly with videos

As it is an online course, you can learn at your own pace from home.

You can rewatch parts you don't understand as many times as needed, allowing even busy individuals to engage with the course according to their lifestyle rhythm.

Feature 3: Instructor support is available

Laugh's courses are not one-way, ending with just watching videos.

Through instructor support, feedback, and question answering, we provide an environment where even beginners can confidently engage in creating works.

Feature 4: Connect with peers

Learning becomes more enjoyable and easier to continue by connecting with peers taking the same course.

By sharing works, gaining inspiration, and encouraging each other, hobbies expand from personal time into a community experience that enriches life.

Feature 5: Course design that adults can immerse themselves in

What Laugh values is not just skill acquisition.

We create courses that naturally foster positive feelings such as: "I want to try this" "I want to complete the work" "I want to show it to someone" "I want to improve further"

4. What is "Learning Leisure" advocated by Laugh?

Laugh views learning and hobbies not as "studying," but as "leisure" that enriches life.

Going on a trip. Enjoying dining out. Watching a movie. Visiting an art museum.

Similarly, We believe that learning, creating, and immersing oneself are also leisure activities that enrich adult life.

Especially in life after 50, it becomes important to use time for oneself again, time that was previously spent on family and work.

What Laugh wants to provide is not just an online course.

It is: An experience to encounter what you love, To regain your own sensibilities, To feel connected with others, And to enjoy the latter half of your life more richly.

5. Comment from Nariki Nagabuchi, Representative Director of Laugh Inc.

We do not consider online courses to be mere "learning services." What Laugh wants to deliver is time for adults to become passionate again. The life after 50 still holds possibilities for new challenges and finding one's own way to enjoy life.

The "Fukuun Cartonnage Stylist Training Course" being launched this time is a course where beginners can create adult-cute, luck-themed interiors by hand without using a sewing machine or needle. We feel that the unique charm of this course lies in its ability to organize one's living space through creating works, fulfilling oneself, and conveying one's feelings and happiness to loved ones.

Furthermore, the potential to connect learning what you love with work or activities and finding the joy of being useful to others is also a great value. We deeply resonate with the instructors' desire to increase the number of women who live vibrantly and excitedly while shining their own light.

Going forward, Laugh will continue to promote the new culture of "Learning Leisure" and aim to realize a society where adults can be passionate.

6. Comment from Fusae Fukuki, Instructor of the Fukuun Cartonnage Stylist Training Course

I myself did not start anything with confidence from the beginning. In my daily life where I prioritized my family and those around me, there was a time when I put my own feelings aside, thinking, "Is there anything I can do?"

What changed me was cherishing my small "likes" such as "I like cute fabrics," "I like making things," and "I like shrines and the world of good fortune."

By giving form to those feelings and encountering Fukuun Cartonnage, I felt I gradually regained my own style, and my daily life and life itself became more colorful.

In this course, you can enjoy making adult-cute, luck-themed interiors without using a sewing machine or needle, even as a beginner. The works not only brighten your living space but can also be cherished as gifts for loved ones, allowing you to convey your feelings and happiness in tangible form.

I especially want those who are hesitating, thinking "Can I do it too?" to take that first step. I would be happy if we could nurture together a life where you create your favorite spots in your home through Fukuun Cartonnage, and live vibrantly and excitedly while shining your own light.

7. Student Testimonials

Student: Ami

I originally liked handmade items and had always wanted to try cartonnage. After taking the course, I made a wallet box and gave it as a gift to a friend who works as a freelance designer. She was very pleased with it. Later, when my friend told me, "My work has increased recently," I remember feeling happy myself. Of course, I believe the increase in her work is due to her own efforts, but the fact that she was happy with the gift I made for her as a present for a loved one was a memorable event. I also gave it as a retirement gift to someone leaving my workplace, and they were very happy. I feel that the wallet box is often well-received when given as a gift to someone important.

Student: Yuka

I used to run a handmade class, but it didn't go well, and I had to close it once. During that time, I met Instructor Fusae and learned Fukuun Cartonnage.

Encouraged by the instructor, after the course, I launched a correspondence course and continued my activities. As a result, after one year, I had over 100 students. Now, my students report back to me saying, "I did it," and "It's fun." I am truly happy that I, who had lost confidence, can now be an instructor who helps others gain confidence by making a living from what I love. Every time I see my students change and become more vibrant, I feel that it was worth taking that step again.

*The content posted is a personal opinion and testimonial of the student. Learning methods, activity status, and results vary by individual, and similar results are not guaranteed.

8. Course Overview

Course Name: Fukuun Cartonnage Stylist Training Course

Target Audience: Those interested in handmade items and cute雑貨, beginners, adults in their 50s and beyond, etc.

Format: Online Course

Content: Video lectures, material kits, instructor support, community participation, etc.

Course Duration: 6 months

Application Method: Information available on the official website or via LINE

Official Website: https://laughinc.co.jp/works/fukuun_cartonnage_stylist/

Start Date: July 1, 2026

9. About Laugh Inc.

Laugh Inc. is a company that plans and operates experiential online courses for adults in fields such as art, calligraphy, cooking, crafts, and sweets.

With the brand purpose of "Designing a life worth living through learning and hobbies," they provide an "Home Atelier Style" learning experience that combines online courses with material kits and instructor support.

Laugh delivers time for adults, primarily those in their 50s and beyond, to become passionate about what they love, experience connections with others, and enjoy expressing themselves in their own way.

They also focus on the potential impact of hobbies and purpose in life on QOL (Quality of Life) and health in the latter half of life. In joint research with Tohoku University, they are analyzing data from a nationwide survey of approximately 30,000 people with the aim of clarifying the relationship between hobbies, purpose in life, and health-related outcomes such as QOL.

Going forward, they will continue to explore the value of hobbies and learning through both practice and research, and promote initiatives that support the creation of purpose in life and healthy living.

10. Company Profile

Company Name: Laugh Inc.

Representative: Nariki Nagabuchi, Representative Director

Location: Shirokanedai Central Building 3F, 5-3-6 Shirokanedai, Minato-ku, Tokyo

Business Activities: Planning and operation of experiential online courses for adults, planning and sales of content, etc.

Brand Tagline: Laugh - Learning Leisure

Brand Purpose: Designing a life worth living through learning and hobbies.

Official Website: https://laughinc.co.jp/