Laugh Inc. Responds to Demand for "Adult Hobby Activities" Among Women in Their 50s, Launches Experiential Online Course "Digital Brushwork Artist Training Program" to Foster Personal Brushwork Expression and Convey Feelings with iPad

Laugh Inc. (Location: Minato-ku, Tokyo; Representative Director: Nariki Nagabuchi, hereinafter Laugh) will launch the "Digital Brushwork Artist Training Program," an experiential online course that allows participants to learn digital brushwork art in earnest at home, on June 30, 2026, targeting adults, primarily those in their 50s.

With the brand purpose of "Designing a life worth living through learning and hobbies," Laugh offers experiential online courses that adults can immerse themselves in, covering fields such as art, calligraphy, cooking, crafts, and sweets.

The "Digital Brushwork Artist Training Program," launching this time, leverages the iPad's unique feature of "being able to rewrite countless times," enabling participants to foster their own brushwork worldview while trying out expressions freely without fear of mistakes. Through digital brushwork, which allows for自在 expression of colors, blurs, and fading, the course offers the creation of works to convey feelings to loved ones and a creative experience to discover one's unique expression. By combining online videos, material kits, and instructor support, it provides an environment where students can enjoy an authentic creative experience from the comfort of their homes.

Write, give, and be delighted. Works that expand connections with people.

1. Background of the Launch and Goals of This Course

As we enter the "100-year life" era, "how to spend time for oneself" and "having something to be passionate about" are becoming crucial themes for life satisfaction and purpose in life after the age of 50.

For women in the adult generation who have shouldered various roles such as childcare, work, family, and caregiving, hobbies and learning are not just leisure activities.

They are: Time to rediscover one's own sensibility, An experience to meet a new self, A catalyst for creating connections with people.

Brushwork art is appealing not only for learning the technique of writing but also for conveying feelings to someone through one's own unique expression. However, even those who like brushwork and want to enjoy expressing themselves more freely may hesitate to try new expressions due to anxieties such as "I don't want to make mistakes" or "I'm not confident in my sense."

To address these sentiments, this course utilizes the iPad's unique "ability to rewrite countless times" to foster personal brushwork expression through free trial and error without fear of mistakes.

Through digital creation that allows for自在 expression of colors, blurs, and fading, participants will enjoy creating original works while nurturing their own expression and worldview, and also work on creating pieces to convey feelings to loved ones.

With just one iPad, your own atelier space anywhere.

The goal of this course is not just to acquire brushwork techniques. It aims for participants to find an expression that they can say, "This is my handwriting," and through the experience of gifting such works and receiving joy, for their creations to lead to daily enjoyment and a sense of purpose.

On the other hand, traditional online courses have had the following challenges:

- Ending with just watching videos - Difficulty in gathering the necessary tools oneself - High likelihood of giving up midway due to learning alone - Difficulty in feeling connected with instructors and peers - High hurdle for beginners to create authentic works

Laugh addresses these challenges with an "At-Home Atelier Style" course design that combines online lectures, material kits, instructor support, and community experiences.

From the moment it arrives, your home becomes an atelier. Create, connect, immerse.

That is Laugh's experiential online course.

It is also possible to broaden the range of expression by combining analog works such as watercolors and pastels with digital brushwork.

2. What is the Digital Brushwork Artist Training Program?

The "Digital Brushwork Artist Training Program" is an experiential online course where beginners can learn digital brushwork art and enjoy creating authentic works at home.

This course values not just learning techniques, but also: The joy of creating one's own unique works, The fun of connecting with instructors and peers, The time to immerse oneself in a new hobby.

What you will learn in this course:

- Basic techniques of digital brushwork art - Production procedures that are easy for beginners to avoid mistakes and how to find one's own expression - How to enjoy, display, and gift finished works - Possibility of developing into sales or instructor activities as needed

Recommended for:

- Those who want to expand the range of their art skills - Those who want to create original works that reflect their own style - Those who are not good with machines but want to be able to draw with an iPad - Those who are trying brushwork but dislike their own handwriting - Those who want to start a new hobby from their 50s - Those who want to enjoy serious learning at home - Those who want to experience the joy of giving form to their own creations - Those whose childcare or work has settled down and want time for themselves - Those who want to connect with friends who share the same hobby

Discover your own expression through digital brushwork.

3. Features of Laugh's Experiential Online Courses

Feature 1: Material kits are delivered to your home.

To ensure beginners can start without hesitation, Laugh's courses deliver necessary materials and tools as a kit.

"I don't know what to buy." "I don't want to make a mistake in choosing tools." "I want to start as soon as it arrives."

We reduce such anxieties and design the course to make it easy for students to take the first step in learning.

Kit with instructor-selected items.

Feature 2: Learn repeatedly with videos.

As it is an online course, you can learn at your own pace from home.

You can rewatch parts you don't understand as many times as you need, and even busy individuals can work on it according to their daily rhythm.

Feature 3: Instructor support is available.

Laugh's courses are not one-way, ending with just watching videos.

Through instructor support, feedback, and question answering, we provide an environment where even beginners can confidently work on their creations.

Feature 4: Connect with peers.

Learning becomes more enjoyable and easier to continue by connecting with peers taking the same course.

By sharing works, gaining inspiration, and encouraging each other, hobbies expand beyond personal time into a community experience that enriches life.

Feature 5: Course design that adults can immerse themselves in.

What Laugh values is not just skill acquisition.

"I want to try this." "I want to complete the work." "I want to show it to someone." "I want to improve further."

We create courses that naturally foster such positive feelings.

4. What is "Learning Leisure" advocated by Laugh?

Laugh views learning and hobbies not as "study" but as "leisure" that enriches life.

Going on a trip. Enjoying dining out. Watching a movie. Visiting an art museum.

Similarly, We believe that learning, creating, and immersing oneself are also leisure activities that enrich adult life.

Especially in life after 50, it becomes important to use time for oneself again, time that was previously spent on family and work.

What Laugh wants to provide is not just an online course.

It is: An experience to encounter one's own likes, To rediscover one's own sensibility, To feel connections with people, And to enjoy the latter half of life more richly.

5. Comment from Nariki Nagabuchi, Representative Director of Laugh Inc.

We do not view online courses as mere "learning services."

What Laugh wants to deliver is time for adults to become passionate again.

There are still new encounters and discoveries in life after 50.

Those who have worked hard to fulfill their roles in childcare, work, and family are now using time for themselves. We believe that hobbies and learning have great potential as a catalyst for this.

The "Digital Brushwork Artist Training Program" that we are launching this time is not just a course to learn brushwork techniques.

It is a course where you can enjoy expressing yourself freely without fear of mistakes thanks to the iPad, foster your own handwriting and worldview, and feel the joy of conveying your feelings to loved ones with your works.

Being able to gift a work to someone and have them delighted, encountering one's own unique expression. Each of these experiences naturally leads to new confidence, a sense of purpose, and connections with people.

We want to deliver such rich time through this course.

Going forward, Laugh will continue to promote the realization of a society where adults can be passionate about things, by spreading the new culture of "Learning Leisure."

6. Comment from Hira, Instructor of the Digital Brushwork Artist Training Program

Through this course, I want to increase the number of people who can convey their feelings to someone with their own handwriting.

I have repeatedly witnessed the expressions of those who, lacking confidence and thinking "I'm not good enough," were unable to give their works to anyone, and then were delighted when they gifted their first heartfelt piece, saying, "I'll treasure it." Being able to witness that moment is my greatest joy.

My own expression has greatly expanded since encountering digital brushwork, and seeing my students discover their own unique expressions and change, I strongly feel the potential of this method of expression.

I especially want to deliver this course to those who like writing but lack confidence in their own handwriting, or who have never given their works to anyone.

If there is a special person in your mind right now, please cherish that feeling. I would be happy if we could share the joy of conveying those feelings in the form of a work. I look forward to meeting you all.

7. Student Testimonials

Student: ichi

When I wrote my grandson's name and made it into a keychain for him, he never let go of it. When I heard he takes it with him every day, I was so happy. I was originally doing analog calligraphy, but after learning free expression under teacher Hira, my calligraphy teacher told me, "You're different, you've changed." I realized that the freedom I gained when I was told it was okay to write any character, not just neatly, had truly become genuine.

Student: piitanko

I used to think, "I'm not good enough," or "Giving this might be a bother," and the papers I wrote would just pile up in the back of my drawer. I couldn't throw them away, and I couldn't give them away. Then the teacher said to me, "It's okay if it's not perfect, why don't you try giving it?" I gathered my courage and gave it to them, and the recipient was speechless for a while... Then they said, "I'll treasure it." It felt like all the time I had spent with papers piling up in my drawer for five years was rewarded in that moment.

Student: otomeko

I went to a market with just my iPad and wrote customers' names on the spot. The moment someone said, "I want to ask you again," was the happiest. When I post my works on Instagram, I also get DMs asking, "Can you make one for me?" The feeling that "there are people waiting for my handwriting" is truly wonderful.

8. Course Overview

Course Name: Digital Brushwork Artist Training Program

Target Audience: Those interested in digital brushwork art, those who want to expand their art skills, beginners, adults in their 50s and beyond, etc.

Format: Online Course

Content: Video lectures, material kit, instructor support, community participation, etc.

Course Duration: 6 months

Application Method: Information available on the official website or LINE.

Official Website: https://laughinc.co.jp/works/digital_fudemoji_artist/

Start Date: June 30, 2026

9. About Laugh Inc.

Laugh Inc. is a company that plans and operates experiential online courses for adults in fields such as art, calligraphy, cooking, crafts, and sweets.

With the brand purpose of "Designing a life worth living through learning and hobbies," it provides an "At-Home Atelier Style" learning experience that combines online courses with material kits and instructor support.

Laugh delivers time for adults, primarily those in their 50s and beyond, to immerse themselves in their passions, experience connections with people, and enjoy their own unique expressions.

Furthermore, it focuses on the potential of hobbies and a sense of purpose to impact QOL (Quality of Life) and health in the latter half of life. In joint research with Tohoku University, it is analyzing data from a survey of approximately 30,000 people nationwide to clarify the relationship between hobbies, a sense of purpose, and health-related outcomes such as QOL.

Going forward, Laugh will continue to explore the value of hobbies and learning through both practice and research, and promote initiatives that support the creation of a life worth living and healthy living.

10. Company Profile

Company Name: Laugh Inc.

Representative: Nariki Nagabuchi, Representative Director

Location: Shirokanedai Central Building 3F, 5-3-6 Shirokanedai, Minato-ku, Tokyo

Business Activities: Planning and operation of experiential online courses for adults, planning and sales of content, etc.

Brand Tagline: Laugh - Learning Leisure

Brand Purpose: Designing a life worth living through learning and hobbies.

Official Website: https://laughinc.co.jp/