[RASHIN Research Report Vol.1] Survey on How Companies Utilize Their Websites; Ranking of Reasons for Website Creation Released; "Acquiring New Customers & Expanding Recognition" is Most Common, Followed by "Strengthening Recruitment"

RASHIN Co., Ltd. (Location: Fukuoka City, Fukuoka Prefecture, Representative Director: Naoki Hara), which handles website production, conducted a "Website Production Reason Survey" by analyzing the interview content from 526 websites it has produced in the past.

This survey aims to clarify what role companies expect from their websites and what management issues they aim to solve when considering website production.

Survey Summary

The results showed that "acquiring new customers and expanding company recognition" was the most common reason at 40.2%, followed by "strengthening recruitment" at 23.5%.

Corporate Issues Revealed by Survey Results

1. Websites are Expected Most as "Sales Tools"

Approximately 40% of respondents aimed for "acquiring new customers and expanding company recognition."

Even with the widespread use of social media and web advertising, websites are still positioned as important sales assets for conveying corporate reliability and expertise.

Small and medium-sized enterprises, in particular, often consider website production as a means to solve issues such as acquiring inquiries, increasing local recognition, and differentiating themselves from competitors.

2. The Role of Corporate Websites Expands Due to Changes in the Recruitment Market

"Strengthening recruitment" ranked second at 23.5%.

In recent years, it has become common for job seekers to check a company's website before applying, increasing the importance of websites in recruitment activities.

The results suggest a growing need for recruitment content that communicates corporate philosophy, company culture, and working environment.

3. "Having a Website" Itself is the Foundation of Corporate Activities

The fact that "acting as a signboard" accounted for 12.3% indicates that websites are recognized as entities that guarantee corporate reliability.

They are often used as an official source of information for business partners, financial institutions, and job seekers to check company information, playing a particularly important role in industries such as construction, manufacturing, and professional services.

Staff Comments

This survey revealed that websites are utilized not just as company brochures, but as important management assets supporting corporate activities such as "sales," "recruitment," and "gaining trust."

In recent years, websites have played an increasingly significant role as a crucial factor in decision-making for customers and job seekers researching companies.

The results suggest that the roles companies expect from their websites are diversifying, and they are being utilized as tools that directly address management issues.

Moving forward, RASHIN Co., Ltd. will continue to disseminate research findings on web utilization and management issues for small and medium-sized enterprises based on the data and knowledge accumulated through website production.

Survey Overview

Survey Name: Website Production Reason Survey

Target: 526 website projects produced by RASHIN Co., Ltd.

Method: Analysis of interview content at the time of production

Period: March 2022 - June 2026

Conducted by: RASHIN Co., Ltd.

About RASHIN Co., Ltd.

RASHIN Co., Ltd. is a web production and marketing support company based in Fukuoka and Tokyo, aiming to realize "optimization of business growth" that eliminates the digital divide and benefits all companies.

Founding Background and Democratization of "Know-how for Sales"

Representative Director Naoki Hara founded the company after gaining experience at Recruit and Find Star, an advertising agency specializing in mail order.

He has authored over 9,000 radio mail-order programs and accumulated vast data and knowledge in the direct response domain.

Hara established "Berriweb (formerly Bariyoka)" to support the business growth of small and medium-sized enterprises, aiming to solve the structural issue where advanced "know-how for sales" is monopolized by large corporations, leaving small and medium-sized enterprises behind in the digital transformation wave.

Organizational Structure and Strategic Partnerships

Currently, COO Kōtarō Take oversees business operations. The company is promoting business alliances with major companies leading the regional economy, such as Nishinippon Shimbun and Fukuoka Financial Group, to accelerate the business transformation of local companies. The Tokyo office is led by General Manager Shintaro Mogi, who is strengthening partnerships in the Tokyo metropolitan area and optimizing the organization. This establishes a system to deliver comprehensive growth support nationwide.

Company Profile

・Company Name: RASHIN Co., Ltd. (English Name: RASHIN inc.)

・Location:

Fukuoka Headquarters: 6F, ArcM's One, 2-16-26 Kego, Chuo-ku, Fukuoka City

Tokyo Sales Headquarters: 15F, Mita NN Building, 4-1-23 Shiba, Minato-ku, Tokyo

・Representative: Representative Director Naoki Hara

・Business Activities: Website production, marketing support, crowdfunding, direct marketing, etc.

・RASHIN Co., Ltd. Corporate Site

・Service Site