Top 'Me Time' Investment for Women in Their 40s is 'Adult Re-skilling,' Followed by 'Luxury Solo Lunch' and 'Solo Activities' [GLAM Survey on 40s Values]
Key facts
- Top 'Me Time' Investment for Women in Their 40s is 'Adult Re-skilling,' Followed by 'Luxury Solo Lunch' and 'Solo Activities' [GLAM Survey on 40s Values]
- Mode Media Japan surveyed 300 working women in their 40s about their 'me time.' The results show that 'obtaining qualifications and adult re-skilling' is the top priority for time and money investment, indicating that 'me time' is being redefined as a proactive period for self-development and life planning.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Mode Media Japan surveyed 300 working women in their 40s about their 'me time.' The results show that 'obtaining qualifications and adult re-skilling' is the top priority for time and money investment, indicating that 'me time' is being redefined as a proactive period for self-development and life planning.
- Citation
- Top 'Me Time' Investment for Women in Their 40s is 'Adult Re-skilling,' Followed by 'Luxury Solo Lunch' and 'Solo Activities' [GLAM Survey on 40s Values] (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Mode Media Japan surveyed 300 working women in their 40s about their 'me time.' The results show that 'obtaining qualifications and adult re-skilling' is the top priority for time and money investment, indicating that 'me time' is being redefined as a proactive period for self-development and life planning.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 10:00
- 🔍 Collected: June 9, 2026 at 10:36 (36 min after Published)
- 🤖 AI Analyzed: June 9, 2026 at 11:11 (34 min after Collected)
The survey revealed that 'obtaining qualifications and adult re-skilling' was the most popular way women in their 40s wish to invest their time and money in the future. This was followed by 'visiting cafes and enjoying luxury solo lunches' and 'solo travel or staycations (solo activities).' The results suggest that for women in their 40s, 'me time' is no longer just for rest or refreshment, but is viewed as a proactive period to organize their lives for the future.
■ Current State of 'Me Time' for Women in Their 40s
The survey found that 38.0% of respondents have less than one hour of time solely for themselves per day, away from work and household roles, indicating that many women in their 40s find it challenging to secure such time. On the other hand, 34.0% responded that they have 'between one and two hours,' showing an effort to cherish personal time despite limitations.
■ Interest in Hobbies and Personal Time
66.7% of women reported that they seek new hobbies and time for themselves more strongly now than in their 20s and 30s. While 'stress relief and refreshment' (33.5%) remains the primary reason for seeking 'me time,' 'finding a purpose for the second half of life' (31.0%) and 'wanting to forget roles and return to my true self' (19.5%) were also significant, indicating a shift from simple leisure to a desire to rediscover personal identity.
FAQ
What is the preferred way for 40-year-old women to spend their personal time for investment?
The most chosen option was 'obtaining qualifications and adult re-education'.
What is the status of personal time for 40-year-old women?
About 40% can only secure less than one hour per day for personal time, feeling challenged in securing time.
What percentage of 40-year-olds started seeking new hobbies or solo time?
66.7% of the respondents said they started seeking new hobbies or solo time more than when they were in their 20s and 30s.
What is the biggest reason for seeking personal time?
The most common reason is 'stress relief and refreshment', followed by 'seeking fulfillment in the second half of life' and 'wanting to return to oneself and forget roles'.
What was the target group and implementation period of this survey?
The survey was conducted with 300 40-year-old women from May 20 to May 25, 2026.