Mond Rich Co., Ltd. (Headquarters: Osaka; CEO: Mayumi Yoshida) has developed 'ADPT A TONE,' an environment-adaptive BB cream designed to manage the appearance of busy businessmen. Featuring a color-changing function that shifts from white to skin tone and photochromic ingredients that maintain tone in response to light, it is a groundbreaking product for men who want to look clean and natural. Pre-sales began on June 1, 2026, via the crowdfunding service 'Makuake.' Feature 1: [Physical] Color change upon application. Micro-capsules burst upon friction to match your skin tone. Feature 2: [Optical] Photochromic ingredients ensure a natural finish indoors and outdoors, preventing the 'white cast' common in BB creams. Feature 3: Contains 5 plant-derived ingredients (Turmeric root, Cacao seed, etc.) to support skin health. Feature 4: All-in-one efficiency (Primer, UV protection, Foundation). No special cleanser needed; washes off with regular face soap. UV absorber-free and patch-tested. Early bird discounts up to 52% off are available on Makuake.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch